Zeta Interactive

Zeta Interactive Corporation
Private
Industry Digital marketing
Founded January 2007
Headquarters New York City, United States
Number of locations
 9 Locations,[1] United States, UK, India
Key people
 David A. Steinberg, CEO
Services Data-Driven Marketing, People Based marketing, Email marketing
Search engine marketing
Social media marketing
Machine Learning[2]
Website http://www.zetainteractive.com/

Zeta Interactive Corporation is customer life-cycle marketing company[3] founded in 2007.

History

The privately owned company's headquarters are in New York City, with eight additional offices worldwide, including Silicon Valley, London and Hyderabad, India.[4] Founded by David A. Steinberg and John Sculley, Zeta was built to capitalize on major shifts to the Advertising and Marketing industries with the rise of Big Data; the emergence of more sophisticated methods of data mining and analytics, the use of Mobile technologies and the trend toward sophisticated data-driven marketing by advertising firms.

In April 2015, Zeta was included in Gartner Inc.’s annual “Magic Quadrant for Multichannel Campaign Management for the second year."[7][8]

Company Output

The company's set of Data, Email, Social, Search and Mobile solutions are used by Middle Market and Fortune 500 brands. With more than 600 employees[9] worldwide, the company has grown through acquisitions of technologies like Adchemy in November, 2013 to access that Company’s patented Machine Learning technology,[10] and Clicksquared in January, 2014 to access its Gartner-rated cross-channel marketing automation technology,[11] and changes in its business model.[4]

In July 2015, the company raised $125 million from Blackstone's GSO Capital Partners to grow its business through acquisitions[12] of data startup companies.[7] The company has been referred to as a 'Unicorn,' a "billion-dollar startup".[7]

Zeta considers its approach to data-driven marketing, Precision Marketing,[13] and it has been highlighted in articles and white papers.[14]

Zeta's CEO is David A. Steinberg.[15] Steinberg is a contributing writer on Wired and Huffington Post.[16][17]

Activities and Events

On January 30, 2014, Zeta Interactive hosted a forum on the changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark. Sculley shared the panel with advertising executive David Sable, Global CEO of Young & Rubicam; Jessica Gelman, Vice President of Customer Marketing & Strategy; The Kraft Group—the owners of the New England Patriots; and Hooman Radfar, Chairman and Co-Founder of marketing firm AddThis.[18]

References

  1. ↑ Bloomberg. "Zeta Data from Bloomberg". Bloomberg Business. Bloomberg.
  2. ↑ Steinberg, David (14 May 2014). "Is Big Data Right for Your Business?". Bulldog Reporter.
  3. ↑ Urbanski, Al (9 Jul 2014). "Zeta Introduces 'Cross-Lifecycle' Platform". Haymarket Media, Inc. Direct Marketing.
  4. 1 2 Azuri, Calivin (17 Jan 2014). "XL Marketing Has Now Become Zeta Interactive". Technology Marketing Corp. Cloud Contact Center.
  5. ↑ "Zeta Interactive on Forbes Lists #45 America's Most Promising Companies (2014)". Forbes. Jan 2014.
  6. ↑ Columbus, Louis (8 Aug 2015). "The Top 100 Analytics Startups of 2015". Forbes.
  7. 1 2 3 Konrad, Alex (15 Jul 2015). "Zeta Interactive Hits $1 Billion Valuation And Looks To Buy Up Data Startups". Data Startups. Forbes.
  8. ↑ 2015, April. "Zeta Interactive Named to Gartner's Magic Quadrant for Multichannel Campaign Management Report for Second Straight Year". PR Newswire.
  9. ↑ Konrad, Alex (23 Jan 2014). "Zeta Interactive's New Name And Purchase Reveal Challenges For Email Marketers". 600 Employees. Forbes.
  10. ↑ Ha, Anthony (4 Nov 2013). "XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions". AOL. TechCrunch.
  11. ↑ "Zeta Interactive Acquires Marketing Automation Platform Provider ClickSquared". Information Today, Inc. CRM.com. 23 Jan 2014.
  12. ↑ Bond, Shannon (15 Jul 2015). "Zeta Interactive valued at $1bn after Blackstone investment". Blackstone. Financial Times.
  13. ↑ "Webinar – The Precision Marketing Imperative – Tactics for Improving Marketing that Deliver 5 to 6 Times the Revenue and Profit!". The Relevancy Ring. The Relevancy Group (TRG).
  14. ↑ "The Precision Marketing Imperative: Tactics for Implementing a Framework". Relevancy Group.
  15. ↑ "Zeta Interactive Website". About Us Section. Zeta Interactive. Retrieved 24 December 2013.
  16. ↑ Steinberg, David. "David A. Steinberg's Page". Wired: Innovation Insights. Condé Nast Digital.
  17. ↑ Steinberg, David. "Newsfeed". Huffington Post. Huffington Post.
  18. ↑ Iftikhar, Bilal (30 January 2014). "Super Bowl 2014: Advertisers lose yardage". Crain's New York. Retrieved 30 January 2014.

See also


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