Zott (dairy company)

Zott SE & Co. KG
Native name
 Zott SE & Co. KG
Societas Europaea
Industry Food processing
Founded Mertingen, Germany (1926)
Founder Anna and Balthasar Reiter[1]
Number of locations
 Sales in 75 countries
Key people
 Christine Weber, Anton Hammer, Hervé Massot
Products Dairy products
Revenue 894 Mio. Euro (2013)
Number of employees
 2,120 (2013)
Website www.zott-dairy.com
Wikimedia Commons has media related to Zott.

Zott is a European dairy company founded in Mertingen, Germany in 1926.[2][3][4][5] Zott produces dairy products including milk and cheese products, desserts, cream, and yogurts. The company's main plant is in Mertingen (Bavaria). Other production plants are in Günzburg, Germany Poland: Opole, Głogowo near Toruń and Racibórz. A production site in Bosnia-Herzegovina (Gradačac) was established in 2013.[6]

With an estimated consolidated sales of EUR 894 million, a milk manufacturing of 951 million kg and 2,120 employees in 2013, Zott is one of the larger dairies in Europe[7] and is one of the leading dairy players in Poland.[8]

Zott international

Zott is represented in more than 75 countries around the world and also has sales offices in the Czech Republic, Slovakia, Hungary and Singapore and a representative office in Russia.

Zott in Germany

The main plant of the Zott Group is located in Mertingen (Bavaria), where yoghurt, desserts and mozzarella are produced. Another German production facility is in Günzburg (Bavaria), whose focus is on hard and semi-hard cheese, processed cheese and various powder products.

Zott in Poland

In Poland there are three production sites in Opole, Glogowo and Raciborz. Zott Poland is producing fruit yoghurts, natural products, desserts, drinks and Twarog.

Zott in Bosnia-Herzegovina

The site in Bosnia-Herzegovina, Gradačac, is specialized in the production of UHT milk, natural products and beverages.

Sustainability and Charity

Wood-chip heat power station

A wood-chip heat power station supplies the plant in Mertingen (Germany) with energy.[9]

Plant-for-the-Planet

Since October 2012, Zott is organizing together with the student initiative "Plant-for-the-Planet" (Founded in 2007) in regular intervals "Zott Plant-for-the-Planet Academies". Kids are introduced in a playful way to the issues of climate justice and environmental protection.[10][11]

Kids run for Kids

Since school year 2009/2010 Zott is a sponsor of the "Kids run for Kids" (Motto: On the move to make a difference) initiative, which benefits the SOS Children's Villages Germany and worldwide. With much sympathy and sustained commitment the initiative brings the aspects of nutrition education, physical activity and social engagement closer to the public.[12][13]

GM-free

"Knowing where it comes from and what's in it" are two main points of interest to the German consumers. A survey carried out on behalf of Zott on the Forsa Institute, also showed that for 85% of German consumers it is important that food is produced GM-free. This is also important to Zott from Mertingen. Therefore, "Zottarella" and "Bayerntaler" were changed to "guaranteed GM-free and import-feed-free".[14][15]

Zott quality milk with passion

The program "Zott quality milk with passion" addresses in the first step all German milk producers of Zott. With this program Zott developed an concept which is international adaptable to Poland, Czech Republic and Bosnia-Herzegovina the next years. Together with its milk producers Zott is realising many large and small measures for a liveable and sustainable agriculture of the future, which are reflected by the various components of this program.[16][17]

Johanniter Christmas Trucker

Since 2010 the employees of Zott participate at the "Johanniter Christmas Trucker" initiative to bring the mood of Christmas (packages with surprises like toys etc.) to needy families in Eastern Europe. Since 2012 the children of the kindergarten, daycare and school in Mertingen are using the opportunity to join the event organized by Zott. Every year Zott is supporting this initiative with a separate truck and a driver.[18]

Brands

Monte

Monte is worldwide one of the most famous brands of Zott. Monte is delivered in over 40 countries. Monte is a dessert with the combination of milk cream, hazelnuts and chocolate. Monte range of products:

Original Double-compartment Plus 2Go
Monte Four-Pack Monte Butter Biscuits Monte plus Caramel-Sauce Monte Drink
Monte Six-Pack Monte Cappuccino Balls Monte plus Chocolate-Sauce Monte Snack
Monte Maxi Monte Crunchy Monte plus Cappuccino-Sauce
Monte Single Pot Monte Cherry

Sahne Joghurt

Zott Sahne Joghurt is a cream yoghurt which is well known in Germany and Austria. Sahne Joghurt is available in a lot of variations and flavours.

Zottarella

Zottarella is a branded Mozzarella of Zott. It is produced from milk which is guaranteed GM-free and import-feed-free. Zottarella is available in numerous different grammages and flavours.

Jogobella

Jogobella is a famous and market leading Polish Jogurt Brand of Zott.

Advertising

In Zott TV advertising Maxl Graf and Roberto Blanco were seen as celebrities. In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand "Monte".[19] In 2013 Zott changed the brand ambassadors for "Monte". Since then windsurf world champion Philip Köster and his sister Kyra advertise for "Monte".[20] In 2013 Monte Cherry and Monte Crunchy were introduced in Poland by the Polish Volleyball Star Bartosz Kurek. That was the second time Bartosz advertise for Zott Monte.[21] Csaba Vastag is an Hungarian musician and since 2013 the brand ambassador for Zott Monte in Hungary.[22]

Awards

Zott regularly receives awards from independent institutions for the high product quality, such as the Bundesehrenpreis, the PriMax as well as gold, silver and bronze medals of the German Agricultural Society (DLG).

References

  1. ↑ Zott: History, June 8th 2015
  2. ↑ FoodBev: Company, March 5th 2014
  3. ↑ Bloomberg: Company profile, March 5th 2014
  4. ↑ Google Books: The European Directory of Consumer Brands and Their Owners, March 11th 2014
  5. ↑ Google Books: Applied Evolutionary Economics and the Knowledge-based Economy, March 11th 2014
  6. ↑ Bosnia and Herzegovina Gov.: new manufacturing plant in Bosnia, Gradačac, March 5th 2014
  7. ↑ Zott Website (German):Factsheet (DE), March 4th 2014
  8. ↑ datamonitor.com: Dairy Food in Poland to 2014, March 11th 2014
  9. ↑ Dairy sustainability initiative: Steam from biomass: wood-chip heat power station - Germany, March 11th 2014
  10. ↑ guenzburg.de: Molkerei veranstaltet gemeinsam mit Forstamt „1. ZOTT Plant-for-the-Planet Akademie” für Mitarbeiterkinder. Retrieved 29 July 2014
  11. ↑ Wachstum mit Verantwortung: Kinderleichter Klimaschutz mit Zott und „Plant-for-the-Planet“. Retrieved 29 July 2014
  12. ↑ b4bschwaben.de: Zott-Mitarbeiter engagieren sich sportlich und sozial. Retrieved 29 July 2014
  13. ↑ Kinder laufen fuer Kinder: „Kinder laufen fuer Kinder“ erstmals in Mertingen. Retrieved 29 July 2014
  14. ↑ topagrar.com: Ohne Gentechnik-Siegel fuer Zottarella und Bayerntaler. Retrieved 29 July 2014
  15. ↑ ohnegentechnik.org: Ministerin Aigner wuerdigt Engagement der Genuss-Molkerei Zott. Retrieved 29 July 2014
  16. ↑ Augsburger Allgemeine: Goldene Milchkanne verliehen. Retrieved 29 July 2014
  17. ↑ Wachstum mit Verantwortung: Zott Qualitaetsmilch aus Leidenschaft = Erfolg für Mensch und Natur. Retrieved 29 July 2014
  18. ↑ Augsburger Allgemeine: Molkerei Zott mit sozialem Engagement. Retrieved 29 July 2014
  19. ↑ W&V: Monte: Neue Zielgruppen mit René Adler. Retrieved 12 March 2014
  20. ↑ markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved 12 March 2014
  21. ↑ pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt. Retrieved 2 April 2014
  22. ↑ monte.com: . Retrieved 23 July 2014
  23. ↑ Donauwörther Zeitung, 20. September 2010, S. 27.
  24. ↑ topagrar.com: GMO-free seal for Zottarella and Bayerntaler, retrieved on July 29, 2014
  25. ↑ b4bschwaben.de: Ausgezeichnete Desserts. Retrieved 5 March 2014
  26. ↑ BWagrar.de: Bundesehrenpreis for Zott, retrieved on July 29, 2014

External links

Corporate Site

Brands

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