2010 MTV Europe Music Awards

2010 MTV Europe Music Awards
Date	November 7, 2010
Location	Caja Mágica, Madrid, Spain
Host	Eva Longoria
Most awards	Lady Gaga (3)
Most nominations	Lady Gaga and Katy Perry (5)
Television/Radio coverage
Network	MTV Networks International (Europe)

The 2010 MTV Europe Music Awards took place on November 7, 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria^[1] and Justin Bieber was the official MTV EMA 2010 digital host.^[2] Nominations were announced on September 20.^[3] Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.^[4]

Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá.^[5] Shakira opened the show with "Loca" and the official song of the 2010 FIFA World Cup "Waka Waka" featuring Dizzee Rascal. Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.

Nominations

Winners are in bold text.

Best Song

• Eminem (featuring Rihanna) — "Love the Way You Lie"
• Lady Gaga — "Bad Romance"
• Katy Perry (featuring Snoop Dogg) — "California Gurls"
• Rihanna — "Rude Boy"
• Usher (featuring will.i.am) — "OMG"

Best Video

• Thirty Seconds to Mars — "Kings and Queens"
• Eminem (featuring Rihanna) — "Love the Way You Lie"
• Lady Gaga (featuring Beyoncé) — "Telephone"
• Katy Perry (featuring Snoop Dogg) — "California Gurls"
• Plan B — "Prayin'"

Best Female

• Miley Cyrus
• Lady Gaga
• Katy Perry
• Rihanna
• Shakira

Best Male

• Justin Bieber
• Eminem
• Enrique Iglesias
• Usher
• Kanye West

Best New Act

• B.o.B
• Justin Bieber
• Jason Derülo
• Kesha
• Plan B

Best Pop

• Miley Cyrus
• Lady Gaga
• Katy Perry
• Rihanna
• Usher

Best Rock

• Thirty Seconds to Mars
• Kings of Leon
• Linkin Park
• Muse
• Ozzy Osbourne

Best Alternative

• Arcade Fire
• Gorillaz
• The Gossip
• Paramore
• Vampire Weekend

Best Hip-Hop

• Eminem
• Lil Wayne
• Snoop Dogg
• T.I.
• Kanye West

Best Live Act

• Bon Jovi
• Kings of Leon
• Lady Gaga
• Linkin Park
• Muse

Best World Stage Performance

• Thirty Seconds to Mars
• Gorillaz
• Green Day
• Muse
• Katy Perry
• Tokio Hotel

Best Push Act

• B.o.B
• Justin Bieber
• Alexandra Burke
• Jason Derülo
• The Drums
• Hurts
• Kesha
• Mike Posner
• Professor Green
• Selena Gomez & the Scene

Best European Act

• Afromental
• Dima Bilan
• Enrique Iglesias
• Inna
• Marco Mengoni

Global Icon

• Bon Jovi

Free Your Mind

• Shakira

Artists that participated on the show

Eminem Katy Perry Lady Gaga Rihanna 30 Seconds to Mars Plan B Miley Cyrus Shakira Justin Bieber B.O.B Ke$ha Kings of Leon Linkin Park Paramore Tokio Hotel Bon Jovi

Regional nominations

Winners are in bold text.

Best UK and Ireland New Act

• Delphic
• Ellie Goulding
• Marina and the Diamonds
• Rox
• Tinie Tempah

Best Danish Act

• Alphabeat
• Burhan G
• Medina
• Rasmus Seebach
• Turboweekend

Best Finnish Act

• Amorphis
• Chisu
• Fintelligens
• Stam1na
• Jenni Vartiainen

Best Norwegian Act

• Casiokids
• Karpe Diem
• Susanne Sundfør
• Tommy Tee
• Lars Vaular

Best Swedish Act

• Kent
• Lazee
• Robyn
• Miike Snow
• Swedish House Mafia

Best German Act

• Gentleman
• Jan Delay
• Xavier Naidoo
• Sido
• Unheilig

Best Italian Act

• Malika Ayane
• Dari
• Marco Mengoni
• Sonohra
• Nina Zilli

Best Dutch and Belgian Act

• Caro Emerald
• The Opposites
• Stromae
• The Van Jets
• Waylon

Best French Act

• Ben l'Oncle Soul
• David Guetta
• Phoenix
• Pony Pony Run Run
• Sexion D'Assaut^[6]

Best Polish Act

• Afromental
• Agnieszka Chylińska
• Hey
• Mrozu
• Tede

Best Spanish Act

• Enrique Iglesias
• Lori Meyers
• Najwa
• La Mala Rodríguez
• SFDK

Best Russian Act

• A-Studio
• Dima Bilan
• Noize MC
• Serebro
• Timati

Best Romanian Act

• Dan Bălan
• Connect-R
• Deepcentral
• Inna
• Edward Maya and Vika Jigulina

Best Portuguese Act

• Deolinda
• Diabo na Cruz
• Legendary Tiger Man
• Nu Soul Family
• Orelha Negra

Best Adria Act

• Gramophonedzie
• Gibonni
• Leeloojamais
• Edo Maajka
• Negative

Best Arabian Act

• Joseph Attieh
• Mohamed Hamaki
• Khaled Selim

Best Hungarian Act

• Hősök
• Kiscsillag
• The Kolin
• Nemjuci
• Neo

Best Ukrainian Act

• Alyosha
• Antibodies
• Max Barskih
• Dio.filmy
• Kryhitka

Best Greek Act

• Μelisses
• Sakis Rouvas
• Stavento^[7]
• Myron Stratis
• Vegas

Best Israeli Act

• Sarit Hadad
• Infected Mushroom
• Karolina
• Ivri Lider
• Hadag Nahash

Best Swiss Act

• Baschi
• Greis
• Stefanie Heinzmann
• Lunik
• Marc Sway

Best Czech and Slovak Act

• Ewa Farna
• Aneta Langerová
• Rytmus
• Charlie Straight
• Marek Ztracený

Performances

Digital show

• Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream"
• Thirty Seconds to Mars — "Closer to the Edge"

Pre show

• Thirty Seconds to Mars (featuring Kanye West) — "Hurricane / Power"

Main show

• Shakira (featuring Dizzee Rascal) — "Loca / Waka Waka (This Time for Africa)"
• Kings of Leon — "Radioactive"
• Katy Perry — "Firework"
• Rihanna — "Only Girl (In The World)"
• Kid Rock — "Born Free"
• Linkin Park — "Waiting for the End"
• B.o.B (featuring Hayley Williams) — "Airplanes"
• Miley Cyrus — "Who Owns My Heart"
• Plan B — "She Said"
• Kesha — "Tik Tok"
• Bon Jovi — "What Do You Got? / You Give Love a Bad Name / It's My Life"

Appearances

• Tim Kash — Red carpet host
• Taylor Momsen — presented Best New Act
• DJ Pauly D and Snooki — presented Best Pop
• Johnny Knoxville — presented Best Alternative
• Kelly Brook and David Bisbal — presented Best Video
• Emily Osment — presented Best Male
• Slash — presented Best Live Act
• The Dudesons — presented Best Hip-Hop
• Alaska and Joaquín Reyes — presented Best Spanish Act
• Thirty Seconds to Mars — presented Free Your Mind
• Miley Cyrus — presented Best Rock
• Dizzee Rascal — presented Best Female
• The Jackass Cast — presented Best Song

Notable incidents

• During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"

• Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, uncensoredly displaying his genitals.

References

1. "Hollywood Actress and Global Style Icon Eva Longoria Is Our EMA host!". MTV Networks Europe. 2010-10-07. Archived from the original on 11 October 2010. Retrieved 2010-10-07.
2. "Justin Bieber to Host MTV EMA 2010 on November 7". Artistdirect. 2010-10-15. Archived from the original on 18 October 2010. Retrieved 2010-10-16.
3. "It's Ladies Night as Katy Perry and Lady Gaga Lead the Race With Five Nominations Each at the 2010 MTV EMAs". HPC in the Cloud. 2010-09-20. Retrieved 2010-09-20.
4. "We Announce Our First Two Performers: Katy Perry & Linkin Park!". MTV Networks Europe. 2010-09-20. Archived from the original on 11 October 2010. Retrieved 2010-09-21.
5. Ziegbe, Mawuse (2010-11-07). "Kanye West Storms 30 Seconds To Mars' EMA Performance". MTV News. MTV Networks. Archived from the original on 10 November 2010. Retrieved 2010-11-07.
6. "MTV retire Sexion d'Assaut de ses Europe Music Awards" (in French). Jeanmarcmorandini.com. Archived from the original on 11 October 2010. Retrieved 8 October 2010.
7. http://ema.mtvgreece.gr/artists/stavento

External links

• MTV Europe Music Awards Official show site