7/27

This article is about the upcoming Fifth Harmony album. For 27th of July, see July 27. For other uses, see 727 (disambiguation).
7/27
Studio album by Fifth Harmony
Released May 27, 2016 (2016-05-27)
Recorded 2015–16
Label
Producer
Fifth Harmony chronology
Reflection
(2015)		 7/27
(2016)
Singles from 7/27
  1. "Work from Home"
    Released: February 26, 2016

7/27 is the upcoming second studio album by American girl group Fifth Harmony. It is scheduled for release on May 27, 2016, by Syco Music and Epic Records.[1] The album's lead single, "Work from Home", was released on February 26, 2016 to positive reviews from music critics and has reached number 6 on the Billboard Hot 100, becoming their highest charting single in the United States. "The Life" was released as a promotional single on March 24, 2016, to highly positive reviews. The album features guest vocals from Ty Dolla $ign, Fetty Wap, and Missy Elliott.

Background

In an interview with Billboard, Cabello is quoted as saying, "We're about to start recording our new album the day after tomorrow." The interview was uploaded on September 21, several days after the 2015 iHeartRadio Music Festival, where Cabello spoke to the magazine.[2] In an interview with Spin, Dinah Jane said that 7/27 is "a side of Fifth Harmony that no one’s really seen. In the beginning, we were super happy. Our first album was very jumpy. This time, we're showing who Fifth Harmony really is behind closed doors."[3] The title and the cover of the album were unveiled on February 25, on the group's official Instagram page, with the following caption, "We know there has been a lot of talk, but we wanted you to hear this from us... Our new album 7/27 is coming May 20th."[4] The album's title refers to July 27, 2012, the date the group was formed on The X Factor.

Back in early October, Jauregui told Billboard that Max Martin was "heavily involved" in the production of the group's second full-length album.[5] On another interview, Dinah Jane told Spin that Martin had produced 6 songs for their album since the interview took place. Harmony Samuels, who previously worked on the Hotel Transylvania-inspired track "I'm in Love with a Monster", told Entertainment Scoop that he is "currently working on a new project with (Fifth Harmony)."[6]

On April 22, it was announced that the group would postpone the album release date by one week to May 27. The following day, digital music platform site, iTunes updated the tracklist with two tracks under the explicit label, making this Fifth Harmony's first release to contain explicit lyrics.

Writing and composition

Speaking to Billboard, Jauregui said that the group wants to make the album sound "a bit more soulful." She also said that they want to aim towards a more R&B sound. According to Hansen, her favorite tracks from their debut album were 'Reflection' and 'Going Nowhere', which inspired their R&B and soul direction for this album. Unlike Reflection, where the group had few writing credits, Jauregui said that that all five of the girls will be more involved in the album, lyrically. When revealing the tracklist, group member, Dinah Jane confirmed that her and the rest of the girls co-wrote a song on the album called, "All In My Head (Flex)." The song features American rap artist, Fetty Wap [7][8]

Release and promotion

After announcing their album artwork for 7/27, Fifth Harmony released their new single "Work from Home", which was performed for the first time at the annual post-Oscars show, broadcast by Live! with Kelly and Michael.[9] Recreating the set of the music video and wearing the same costumes as it, the girls performed the song on Jimmy Kimmel Live! on March 24, 2016.[10] Each track was announced hourly through the group's Instagram page on April 28.

Singles

On February 26, 2016, Fifth Harmony premiered the album's lead single, "Work from Home", which was written by Joshua Coleman, Jude Demorest, Dallas Koehlke, Tyrone Griffin, Jr., Alexander Izquierdo and Brian Lee. The music video, directed by Director X, was released on the same day as the official release date. It features the vocals and appearance by American hip hop and R&B recording artist, Ty Dolla Sign.[11] The song debuted at number 12 on the US Billboard Hot 100 and reached number 6 in its eighth week, becoming the group's highest charting single in the United States.[12] Internationally, "Work from Home" performed strongly, peaking in the top 10 of twenty five countries, while becoming their highest-charting single in The Netherlands, Germany, Australia, Canada, New Zealand and the United Kingdom.

Promotional singles

"The Life" was released as the first promotional single on March 24, 2016. It made its chart debut in the UK, peaking at number 97 in the Official Charts[13] and number 1 in the Billboard Bubbling Under Hot 100 chart.[14]

"Write On Me" is the second promotional single released on May 5, 2016. A music video for the song was released on May 6, 2016 on the group's VEVO channel.

Tour

Main article: The 7/27 Tour

The group will embark on their second world tour, "The 7/27 World Tour", from June 2016 to July 2016. They will perform 13 shows, 4 in the United States and 9 in South America.

Track listing

7/27 – Standard edition[15]
No. TitleWriter(s)Producer(s) Length
1. "That's My Girl"  Tinashe Kachingwe
   
2. "Work from Home" (featuring Ty Dolla $ign)
 3:36
3. "The Life"  
Loules 3:20
4. "Write On Me"  
 3:39
5. "I Lied"  
The Monsters and the Strangerz  
6. "All In My Head (Flex)" (featuring Fetty Wap)
   
7. "Squeeze"  
  • Martin
  • Shellback
  
8. "Gonna Get Better"  
  
9. "Scared of Happy"  
  
10. "Not That Kinda Girl" (featuring Missy Elliott)
Pearce  

References

  1. ↑ "Fifth Harmony Announces Second Album '7/27,' Video Coming Tomorrow". Billboard.
  2. ↑ "Fifth Harmony's Camila Cabello Reveals New Album Is on the Way at iHeartRadio Music Festival 2015". Billboard.
  3. ↑ "Fifth Harmony’s Dinah Jane Hansen Says ‘5H2′ Is Better, Bolder, and Realer". Spin.
  4. ↑ "We know there has been a lot of talk, but we wanted you to hear this from us... #WorkFromHome coming Feb. 26th · Our new album 7/27 is coming May 20th.". Instagram.
  5. ↑ "Fifth Harmony's Lauren Jauregui: Max Martin Helping with 'More Soulful' Second Album". Billboard.
  6. ↑ "Producer Harmony Samuels Talks Working With Fifth Harmony". Entertainment Scoop/YouTube.
  7. ↑ "Fifth Harmony's New Album – Here's Everything You Need To Know". Inquisitir.
  8. ↑ "Everything You Need To Know About Fifth Harmony’s Next Album". MTV.
  9. ↑ "Fifth Harmony's Ally Brooke talks latest single 'Work From Home' and edgy new album". Los Angeles Times.
  10. ↑ "Fifth Harmony 'Work' It On 'Kimmel,' Drop New Track 'The Life'". Billboard.
  11. ↑ "Camila Cabello Breaks Down Fifth Harmony’s New Single, ‘Work From Home’". Spin.
  12. ↑ Trust, Gary (March 7, 2016). "Rihanna Tops Hot 100 for Third Week, Kelly Clarkson Debuts in Top 10". Billboard. Retrieved March 8, 2016.
  13. ↑ "Official Singles Chart Top 100 (01 April 2016 - 07 April 2016)". Official Charts.
  14. ↑ "Fifth Harmony's "The Life" Debuts At #1 On Bubbling Under Hot 100". Headline Planet. Retrieved April 6, 2016.
  15. ↑ "7/27 by Fifth Harmony". iTunes.
  16. ↑ "7/27 (Deluxe) by Fifth Harmony". iTunes.
  17. ↑ "7/27 (Deluxe) by Fifth Harmony". iTunes Store (United Kingdom). Apple Inc. Retrieved April 28, 2016.
This article is issued from Wikipedia - version of the Friday, May 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.