AAMCO Transmissions
 | |
| Private | |
| Industry | Auto maintenance |
| Founded | 1957, 1963 |
| Founder |
Robert Morgan Anthony A. Martino |
| Headquarters | Horsham, Pennsylvania, United States |
Number of locations | Over 600 |
Area served | North America |
Key people |
Brett Ponton, CEO Robert Rajkowski, COO Brian O'Donnell SVP Franchise Support |
| Products | Transmissions, Car Care |
| Revenue | $450 million |
| Owner | American Capital |
| Parent | American Driveline Systems, Inc. |
| Slogan | Complete Car Care Experts |
| Website | www.aamco.com |
AAMCO is an American transmission-repair franchise founded by Robert Morgan[1] and Anthony A. Martino (who used the first letter of each name to form the names AAMCO and later MAACO) in 1957 in Philadelphia. Martino eventually ended his affiliation with AAMCO to manage the MAACO autobody-shop franchise, but Morgan stayed on with his son, Keith Morgan, succeeding him as CEO.
In 2006, the company was acquired by American Capital.[2]
History
Anthony A. Martino started repairing automatic transmissions from leased space in an Esso shop in Philadelphia. In 1957, he founded the Anthony A. Martino Company, or AAMCO in Philadelphia, under the name AAMCO Auto and Truck Repair. This name was chosen not only to reflect the initials of the founder, but also to make it appear higher in the Yellow pages listings of the day.[3] Along with partners Richard Silva and Walter D'lutz', Martino opened several other shops in the Philadelphia area. Owing to the complexity and failure rate of automatic transmissions of the day, Martino quickly decided to drop the "Auto and Truck Repair", and focus solely on transmissions, where the company would stay focused until 2007.
In 1962, Robert Morgan approached Martino with the concept of a national chain of transmission repair stores branded as AAMCO. Martino was receptive to the idea, and the shops operated in cooperation with Silva and DeLutz were rebranded as AAMCO. The first franchise was not sold until 1963, when an AAMCO shop was opened by Ivan and Jack Ginninger in Newark, New Jersey.
In 2006, American Capital purchased AAMCO and moved the headquarters from Philadelphia to nearby Horsham, Pennsylvania.
Owing in part to the increased reliability of automatic transmissions, and thus the lengthened repair cycle, in the mid-2000s, the company rebranded to AAMCO Transmissions and Total Car Care. Today, AAMCO is the world’s largest franchisor of transmission specialists and car repair shops, operating over 600 franchise stores in the United States, Canada.
In popular culture
AAMCO is also known for its distinctive television and radio commercials, which end with a voice saying "AAMCO, double-A [car horn beeps twice] M-C-O."
The company has made heavy use of celebrity spokespeople in its advertising, and was one of the first to use a celebrity spokesperson in a television ad. Zsa Zsa Gabor was the company's first paid spokesperson.[4] Other AAMCO spokespeople included Robin Williams, Johnny Unitas, Wilt Chamberlain, Louise Lasser, and Claude Akins.
The company also used James Brolin whose marriage to Barbra Streisand gained a great deal of exposure not only the actor, but AAMCO through appearances on late night shows such as Late Night with David Letterman and The Tonight Show.
An AAMCO radio commercial was the topic of an episode of Curb Your Enthusiasm where Larry David, unfamiliar with the commercials, mistook the car horn for a real driver honking at him. The ensuing conflict and his coincidental relationship with an AAMCO franchise owner became the plot for the episode.
The instrumental piece "Jessica" has recently been used as background music during the commercial.
See also
References
- ↑ "Robert Morgan, 87, cofounder of Aamco Transmissions". Philadelphia Inquirer. February 12, 2005. pp. D06. Retrieved 25 March 2010.
- ↑ "Transmission titans merge". Philadelphia Business Journal. March 8, 2006. Retrieved 25 March 2010.
- ↑ "The History of AAMCO". AAMCO.com. AAMCO Transmissions.
- ↑ "Anatomy of the AAMCO Deal". Philadelphia Business Journal.
- "AAMCO Transmissions Coast To Coast". Evening Independent. August 7, 1970. Retrieved 25 March 2010.