Aisha (film)

Aisha

Indian poster
Directed by Rajshree Ojha
Produced by Sunil Manchanda
Rhea Kapoor
Anil Kapoor
Written by Devika Bhagat (dialogue)
Ritu Bhatia (dialogue)
Screenplay by Devika Bhagat
Starring Sonam Kapoor
Abhay Deol
Ira Dubey
Amrita Puri
Cyrus Sahukar
Music by Amit Trivedi
Cinematography Diego Rodriguez
Edited by Sreekar Prasad
Distributed by PVR Pictures
Anil Kapoor Films Company
MAD Entertainment Ltd.
Eros International
Release dates
  • 6 August 2010 (2010-08-06)
Running time
 126 minutes
Country India
Language Hindi
Budget ₹200 million (US$3.0 million)[1]
Box office ₹215 million (US$3.2 million)[2]

Aisha is a 2010 Indian romantic comedy film directed by Rajshree Ojha, starring Sonam Kapoor and Abhay Deol in the lead roles and Cyrus Sahukar, Arunoday Singh, Ira Dubey and Amrita Puri in supporting roles.[3] It is set in the upper class society of Delhi, India and is an adaptation of Jane Austen's 1815 novel Emma[4] with the same tone as the 1995 cult Hollywood film Clueless which is also an adaptation of Austen's novel. The choreography of this film was done by Neerav Bavlecha.

The film released on 6 August 2010,[5] to a moderate critical response,[6] eventually becoming an "average" grosser at the box office.[2]

Plot

Aisha is a girl who believes she is perfectly suited for match-making – amongst her friends in particular. She is constantly criticized by her friend/neighbor Arjun who advises her to stop meddling with others lives. She is unperturbed and carries on. She tries to make a match between her small town friend Shefali and one of her friend's, a well to do sweet shop owner Randhir . Aisha creates various circumstances to make Shefali and Randhir fall in love. On one such circumstance, she meets her aunt's step-son Dhruv Singh . In the mean time, Arjun introduces to Aisha and her friends, one of his work colleagues Aarti Menon from New York. Aisha constantly gets annoyed by the presence of Aarti.

Randhir organizes a river rafting camp for everyone. One night during the camp, Randhir takes Aisha for a walk and he proposes to her. Taken aback by the behavior of Randhir, Aisha realizes her mistake of playing with Shefali's feelings. Arjun comes to know of the proposal incident and gets angry at Aisha. On the last day of the camp, Pinky and Randhir come to know of each other's common interests. Aisha tries to console Shefali, but she is inconsolable. As time passes by, a small misunderstanding between Pinky and Aisha leads to them not being in talking terms. After a party everyone dances, Arjun and Dhruv get a drink and talk about Aisha, Dhruv tries to act like he is in love with Aisha and insults Arjun. Arjun punches Dhruv and hurts him.

Aisha fails in her attempts and in the due course, she tries to match up Shefali with Dhruv until one day she realises that love does not come by force. She loses her friend Pinky due to her actions who in the end falls in love with Randhir . Shefali finds her love in Saurabh (an old friend). Aisha decides to go to Mumbai with Shefali and Dhruv. Shefali thinks that Arjun loves her. Then Aisha and Shefali have a fight. Shefali tells Aisha of how she had been treating her. She realises that she had been selfish and arrogant all along, and has mistreated her friends. Finally, she goes back to her best friend (Pinky) and apologises for her actions. She finally realises her love for Arjun but does not confess it. In the end he comes to her and proposes to her. The film ends with Dhruv marrying Aarti and everyone merrily dancing to music in the wedding party.

Cast

Soundtrack

Aisha
Soundtrack album by Amit Trivedi
Released 8 July 2010
Genre Film Soundtrack
Label Sony Music
Amit Trivedi chronology
Udaan
(2010)		 Aisha
(2010)		 No One Killed Jessica
(2011)

The music of Aisha was composed by Amit Trivedi, with lyrics penned by Javed Akhtar.

Tracklist

No. TitleArtist Length
1. "Suno Aisha"  Amit Trivedi, Ash King and Nakash Aziz 4:19
2. "Gal Mitthi Mitthi"  Tochi Raina 4:15
3. "Shaam"  Amit Trivedi, Nikhil D'Souza and Neuman Pinto 4:44
4. "Behke Behke"  Anushka Manchanda, Raman Mahadevan, Samrat Kaushal, Robert Bob Omulo and Suman Shridhar 3:43
5. "Lehrein"  Nikhil D'Souza, Anusha Mani and Neuman Pinto 4:50
6. "By The Way"  Anushka Manchanda and Neuman Pinto 3:31
7. "Gal Mitthi Mitthi (The Bombay Bounce Dhol Mix)"  DJ Lloyd & Discreet 4:01
8. "Lehrein (The Bombay Bounce Lounge Mix)"  DJ Lloyd & Discreet 4:45

Music Review

Professional ratings
Review scores
SourceRating
Bollywood Hungama[7]
IBN Live[8]
Rediff[9]
Planet Bollywood[10]
Music Aloud[11]
Glamsham[12]
Apunkachoice[13]
Planet Radio City[14]
Music Perk[15]

The music of "Aisha" by Amit Trivedi received extraordinary appreciation from every corner. IBNlive said, "With the stupendous music of Dev D, Amit Trivedi proved his prowess and now with the soundtrack of forthcoming film Aisha, he has reaffirmed that he is a young composer to look out for. Amit Trivedi deserves to be applauded for the soundtrack of Aisha, which is contemporary yet different. The composer has tried to fuse new sounds in the music of the film, which has worked very well. "

Atta Khan of Planet Bollywood said,"Put simply, the music of Aisha is super cool, vibrant and fun, has tons of variety and is an extremely colourful and inventive soundtrack that defines the new-age music we have come to associate with Amit Trivedi."

According to Glamsham, "AISHA is sassy, stylish cool album and has that desired "feel-good" musical feel to strike chords with pop-genre listeners. Amit Trivedi proves his mettle again and is high on his creative genius with strong inputs and influences of classical rock and youthful peppy feel tracks. Chartbusting success and oodles of entertainment are there in soundtracks like "Suno Aisha", "Sham", "Lehrein" and "By the way" and makes it sure that it will be positive add-ons to the narration of the flick."

Raja Sen of Rediff said,"What really does stand out in Trivedi's work is a defiant lack of attention to lyric. The best composers in the industry have either Oscar-winning poets writing their words or quirky ad-men crafting makeshift metaphors or even young bespectacled directors knowing what their songs should say: Trivedi seems to have none of this in Aisha, and yet gives us a very enjoyable, very young soundtrack with a distinct voice. His music – in fact, the feel of his music – does its own talking, and I recommend you listen to it a while."

Usha Lakra of Apun Ka Choice said,"Seeing Amit’s history of producing unconventional Bollywood tracks, the ‘Aisha’ compositions have us completely floored. The composer has got fire in the belly and he has proved his mettle yet again. Oh boy! Where were you?"

Harshita Kohli of Planet Radio City said this about the music,"Overall Aisha is a young album. The music is catchy, peppy and makes you feel good by the time you hit stop. It is far removed from Amit’s previous work and that shows the talent this young man has. Definitely an album worth having!"

Joginder Tuteja of Bollywood Hungama said,"Aisha springs a pleasant surprise. Of course one did expect a good score here but what one gets to hear is complete album that is new age, different and yet so appealing to youth. There is not a single song which doesn't work and each one tries to better the other. Ever since the release of music of Dev D, one wondered if composer Amit Trivedi would ever manage to come up with a wholesome album like that. He did compose for a few films in between and some of his work did impress. However, Aisha will clearly stand out as his best score since Dev D. Go for it and play it on with friends! "

Vipin of Music Aloud said,"Just a week since Udaan hit the shelves, Amit Trivedi continues to amaze with his consistency as he churns out another unputdownable soundtrack for Aisha. Respect."

Mukund Laddha of Music Perk said,"Amit Trivedi adds another feather in his hat with this album. The Music Album of Aisha has a jazzy song in its title track which is surely one of best songs of 2010 along with Gal Mitthi Mitthi. None of the other songs create any interest though. The background Music of this movie is praiseworthy. It is surely one album that you can to check out."

Reception

Critical reception

Aisha received positive to mixed critical response. On the review-aggregation website ReviewGang, the film scored 5.5/10 based on 12 reviews.[6] Nikhat Kazmi of The Times of India awarded the movie 4/5, saying that "Sweet love, substantial performances, super fun, slick 'n stylish, Aisha is a-ha stuff."[16] Indo-Asian News Service of NDTV gave the movie a positive review, stating that "Engaging and endearing – Aisha makes you wonder if there's anything more important in the world than finding the right match."[17] Sonia Chopra of Sify awarded the movie 3.5/5, commenting that "It’s so rare for a film to get it all together: from the story, to the performances, to the atmospherics, to the music and more. This one goes perfectly with the popcorn; don’t miss it."[18] Taran Adarsh of One India awarded the movie 3.5/5, concluding that "Aisha holds appeal for the youth mainly and there's a strong likelihood that this segment of movie-going audience will fall for its charms."[19] Kaveree Bamzai of India Today awarded the movie 3/5, commenting that "It's trashy but it's beautifully trashy. Almost like the food and conversation at a long Delhi brunch."[20] Sukanya Verma of Rediff awarded the movie 3/5, saying that "Beautifully shot and packaged with a fabulous soundtrack and superlative ensemble cast, Aisha, quite often, gets caught up in a self-created tangle of brand-led vanity to ever let one get acquainted to its leading lady."[21]

Aniruddha Guha of DNA India awarded the movie 2.5/5, stating that "Aisha leaves you with mixed feelings. It, however, might be the ideal date flick."[22] Shubhra Gupta of The Indian Express awarded the movie 2/5, concluding that "This is a good looking movie, with not a hair out of place, but we wish it was a little more rumpled, a little more lived in. Aisha is strictly in-between shallow."[23] Rajeev Masand of CNN-IBN awarded the movie 2/5, saying that "Aisha is like a pretty flute of champagne, but it loses its fizz far too quickly."[24] Komal Nahta of DNA India awarded the movie 2/5, stating that "Aisha was never meant for the single-screen and small-town audiences but it doesn't cut ice with the multiplex and city audience either."[25]

Box office

India

Aisha had a poor opening at the box office, with collections of around 30–35%.[26] and collected ₹29.1 million (US$430,000) net in its first day.[27] The movie collected ₹103 million (US$1.5 million) in its first weekend.[28] The movie went on to collect ₹128 million (US$1.9 million) net in its first week[29][30] and ₹24.8 million (US$370,000) in its second week.[31] The movie grossed ₹215 million (US$3.2 million) in its lifetime run.[32] The movie was declared as a below average grosser, collecting ₹161 million (US$2.4 million) nett in its entire run.[2]

Overseas

Aisha collected $350,000 in its first weekend at the overseas box office[33] and was declared as a below average grosser, collecting around $1,000,000 in its entire run.[34]

References

  1. ↑ "International brands tie up with Aisha". One India. Retrieved 3 April 2011.
  2. 1 2 3 "All India 2010". Box Office India. Retrieved 5 September 2010.
  3. ↑ "Official Site".
  4. ↑ "Austen’s ‘Emma’ becomes Bollywood’s ‘Aisha’ - Movie Review". thebollywoodticket. 10 August 2010. Retrieved 22 January 2016.
  5. ↑ "Aisha Release Date". Indicine. Retrieved 5 September 2010.
  6. 1 2 "Aisha Reviews". Review Gang. 16 August 2010. Retrieved 5 September 2010.
  7. ↑ Bollywood Hungama review
  8. ↑ IBN Live review
  9. ↑ Rediff review
  10. ↑ Planet Bollywood review
  11. ↑ Music Aloud review
  12. ↑ Glamsham review
  13. ↑ Apunkachoice review
  14. ↑ Planet Radio City review
  15. ↑ Music Perk review
  16. ↑ Nikhat Kazmi. "Aisha Movie Review: The Times of India". The Times of India.
  17. ↑ Indo-Asian News Service. "Review: Aisha – NDTV". NDTV.
  18. ↑ Sonia Chopra. "Aisha review: This one goes perfectly with the popcorn". Sify.
  19. ↑ Taran Adarsh. "Aisha – Review : Taran Adarsh". One India.
  20. ↑ Kaveree Bamzai. "Film review: 'Aisha' – India Today". India Today.
  21. ↑ Sukanya Verma. "Aisha: Love the fashion, the girl not so much – Rediff". Rediff.
  22. ↑ Aniruddha Guha. "Review: Aisha relies on humour, chick factor". DNA India.
  23. ↑ Shubhra Gupta. "Review: Aisha – The Indian Express". The Indian Express.
  24. ↑ Rajeev Masand. "Masand: 'Aisha' is a tiring film". CNN-IBN.
  25. ↑ Komal Nahta. "Review: Aisha is all glam, no substance". DNA India.
  26. ↑ "Aisha Has A Poor Start". Box Office India. 16 August 2010. Retrieved 5 September 2010.
  27. ↑ "Aisha Day One Business". Box Office India. 7 August 2010. Retrieved 5 September 2010.
  28. ↑ "Aisha First Weekend Territorial Breakdown". Box Office India. 10 August 2010. Retrieved 5 September 2010.
  29. ↑ "Box Office Earnings 06/08/10 – 12/08/10". Box Office India. 7 August 2010. Retrieved 5 September 2010.
  30. ↑ "Peepli Live Good Start Help Dull". Box Office India. 14 August 2010. Retrieved 5 September 2010.
  31. ↑ "Lafangey Parindey Decent Start Peepli Live Good Week One". Box Office India. 21 August 2010. Retrieved 5 September 2010.
  32. ↑ "Box Office 2010". Box Office India. 16 August 2010. Retrieved 5 September 2010.
  33. ↑ "Aisha is Dull Overseas". Box Office India. 10 August 2010. Retrieved 5 September 2010.
  34. ↑ "Peepli Live Does Well Overseas". Box Office India. 17 August 2010. Retrieved 5 September 2010.

External links

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