American Catalog Mailers Association
The American Catalog Mailers Association ('ACMA) is the only industry association advocating specifically for catalog marketers.[1] It is a nonprofit organization organized under Section 501(c) (6) of the Internal Revenue Service code of 1986, headquartered in Washington, D.C.
Issues
As the primary voice for catalogers, ACMA represents the short and long term collective interests of its members. These include:
- Postal rates, regulations and technical matters
- Environmental issues
- Privacy issues [2]
- Remote sales tax collection
- Regulatory and congressional relations
- Innovative business oriented advances or external threats
As needed, the ACMA works with other organizations and associations when its interests align with those of others in related industries.
Membership
Membership is open to any party with significant interests in the catalog mailing industry. These include:
1) Multi-channel retailers for whom catalogs represents a significant sales channel, whether the demand is fulfilled via traditional mail order techniques, over the internet or by generating traffic into brick and mortar retail stores.
2) Suppliers and service providers to multi-channel retailers including:
- printers [3][4]
- paper mills and brokers
- list providers
- cooperative databases, modeling providers
- creative agencies
- consultants and many others
History
The ACMA was formed in 2007, following a massive postal rate hike on catalog mail, which many catalog mailers believed occurred because there was no proper representation of their interests in the political process.[5][6] Since its inception, the ACMA has had impact in two postal rate setting processes, testified before Congress and regulatory bodies, and established relationships with the United States Postal Service, the Postal Regulatory Commission, and members of the House of Representative and the Senate and Congressional staff.
ACMA expertise
The American Catalog Mailers Association has been called on to testify before Congress on the impact of pending leglslation on several occasions.[7][8] The media looks to the association for an understanding of how various postal changes may affect the marketplace.[9]
Leadership
Hamilton Davison serves as the association's president & executive director; Paul Miller is VP & deputy director; Cathy Roden is assistant director. The officers of the organization include:
- Chairman - Brad Darooge, Baudville Inc.
- Immediate Past Chairman - Martin McClanan, GiftTree
- VP-Secretary - Jim Feinson, Gardeners Supply
- Treasurer, Dave Johnson, Orchard Brands
- VP-Membership, Jeff Kelly, Infogroup Media Solutions
- VP-Membership, Chris Pickering, MeritDirect
Additional members of the board of directors:
- Allen Abbott, CohereOne
- Terri Alpert, Stony Creek Brands
- John Coyle, RR Donnelley
- Larry Davis, Ross-Simons/Luxury Brands
- Scott Drayer, Paul Fredrick MenStyle
- Jonathan Fleishmann, Potpourri Group
- Bill Garbose, Harriet Carter Gifts
- Louis Geisler, AmeriMark Direct
- Bob Goldsmith, Oriental Trading Company
- John Haydock, Plow and Hearth
- Pat Henderson, Quad/Graphics
- Doug Hershey, New Pig Corporation
- Rick Kropski, Arandell Corporation
- Chris Paradysz, Paradysz + PM Digital
- Bob Runke, Barco Products
- Neil Sexton, Northern Safety
- Steven Singer, Taylor Corporation
- Mark Taxel, I.C.E. Marketing
- Geoff Wolf, J Schmid Assoc.
References
- ↑ "LinkedIn".
- ↑ "Comments to FTC on privacy" (PDF).
- ↑ "Brown Printing Joins ACMA". "November 11, 2009". Check date values in:
|date=(help) - ↑ "Arandell Printing is founding member of ACMA".
- ↑ "American Catalog Mailers Association Holds First Meeting". DirectMarketingNews. May 21, 2007.
- ↑ "Del Franco", "Mark" (May 19, 2007). "New Kid in Town". "Multichannel Merchant".
- ↑ "Written Testimony at the U.S. Senate Committee on Commerce, Science, and Transportation Hearing on Marketplace Fairness: Leveling the Playing Field for Small Businesses" (PDF). "August 1, 2012". Check date values in:
|date=(help) - ↑ "Oral Testimony to House of Representatives Subcommittee on Federal Workforce, Postal Service and the District of Columbia" (PDF). "May 12, 2010". Check date values in:
|date=(help) - ↑ "Will the USPS suspension of Saturday delivery impact luxury sales". "Luxury Daily". "February 7, 2013". Check date values in:
|date=(help)