Attarintiki Daredi (soundtrack)

Attarintiki Daredi

Official Soundtrack Album Disc Cover
Soundtrack album by Devi Sri Prasad
Released July 19, 2013,
Shilpakala Vedika,
Hyderabad
Recorded 2012-13
Genre Soundtrack
Length 24:53
Language Telugu
Label Aditya Music
Producer B. V. S. N. Prasad
Devi Sri Prasad chronology
Yevadu
(2013)		 Attarintiki Daredi
(2013)		 Bhai
(2013)

Attarintiki Daredi is the feature film soundtrack of the 2013 film of the same name starring Pawan Kalyan, Samantha Ruth Prabhu and Pranitha Subhash. Directed by Trivikram Srinivas, the film's music and background score were composed by Devi Sri Prasad marking his immediate collaboration with Pawan Kalyan and Trivikram Srinivas Individually.[1] The soundtrack consists of 6 songs and a bit song all composed by Devi Sri Prasad and Ramajogayya Sastry, Sri Mani and himself penning the lyrics. Being recorded in time ranging 2012 to 2013, the soundtrack album's release coincided with a promotional audio launch function on July 19, 2013 at Shilpakala Vedika in Hyderabad under high security arrangements on Aditya Music label.[2]

Production

In 2012, Trivikram roped in his regular associate Devi Sri Prasad to compose music for this film with Pawan Kalyan thanks to the stupendous success of Jalsa which marked the trio's first collaboration which released in 2008. While scouting for the locations required for the film in Spain, the trio had the music sitting in Barcelona.[3] Lyricist Sri Mani, in an interview to Sakshi Newspaper told that he wrote Aaradugula Bullet song challengingly as Trivikram asked him to write a song which satisfies both Hero's introduction and basic story line of the film.[4] Devi Sri Prasad penned the lyrics for the song Ninnu Chudagane which he told in an interview as a bit boring song. The song Ninnu Chudagane was shot at Pollachi, Tamil Nadu in February[5] while the songs Kirraaku and Bapu Gari Bommo were shot at Europe in June.[6] In July the song Its Time to Party was shot at 7 acres property of Annapurna studios in which Pawan Kalyan, Samantha, Mumtaj, Hamsa Nandi and 100 others in the choreography of Ganesh Master.[7] Pawan Kalyan was reported to croon for a folk song "Kaatama Rayuda", an old Traditional folk song earlier used in the 1940 film Sumangali whose tune was re-composed by Chittor V. Nagaiah and lyrics were re-written by Samudrala Raghavacharya which was confirmed by Devi Sri Prasad in his Twitter account after the release of the track.[8][9] It was also informed later that Devi Sri Prasad would make a guest appearance in Ninnu Chudagane song written by him which was Trivikram's idea.[10]

Later Aditya Music, who won the audio rights of the film, released an audio poster featuring Pawan Kalyan on July 16, 2013.[11] Initially the film's audio was planned to be released directly into the market.[12] However, after much speculation, it was revealed by Samantha that the film's audio would be released at Shilpakala Vedika in Hyderabad.[13] On July 19, 2013 the audio was launched under very tight security arrangements with no chief guest and outsiders being invited and Pawan Kalyan, Samantha, Trivikram and rest of the film's unit celebrating the event along with the audience.[14][15] After the audio released and became a huge hit, the recording video of Kaatama Rayuda was released into the Internet media featuring Pawan Kalyan, Devi Sri Prasad, Trivikram, B.V.S.N. Prasad. The song made waves in the social media in 48 hours with close to half a million hits on YouTube.[9]

Tracklist

Tracklist
No. TitleLyricsSinger(s) Length
1. "Aaradugula Bullet"  Sri ManiVijay Prakash, M. L. R. Karthikeyan 4:42
2. "Ninnu Chudagane"  Devi Sri PrasadDevi Sri Prasad 5:27
3. "Deva Devam"  Tallapaka Annamacharya, Ramajogayya SastryPalghat Sriram, M. S. Subbalakshmi, Rita 1:42
4. "Bapu Gari Bommo"  Ramajogayya SastryShankar Mahadevan 4:38
5. "Kirraaku"  Ramajogayya SastryNarendra, David Simon 3:56
6. "Its Time to Party"  Ramajogayya SastryDavid Simon, Malgudi Shubha 4:28
7. "Kaatama Rayuda"  Samudrala RaghavacharyaPawan Kalyan 1:11
Total length:
 26:04

Reception

The audio of the album received positive response. 123telugu.com gave a review stating "The audio album of Power Star Pawan Kalyan’s Atharintiki Dharedhi is a little different when compared to the usual tunes heard in Pawan’s films. In keeping with the unconventional title, the audio album is a lot more classy and subtle. There are no mass masala numbers. Bapu Gari Bomma, Aaradugula Bullet and Ninnu Chudagane are the best numbers from this album."[16] IndiaGlitz gave a review stating "Attharintiki Daredi is easily the most awaited album of late. When DSP and Trivikram joined hands for Pawan Kalyan in 2008, it was nothing short of a sensation. Jalsa remains one of the best Telugu albums in the new century. Here is yet another dekko delivery, though not as eminently impressive as Jalsa, from the same team. A range of talented singers keep you hooked. Sree Mani and Rama Jogayya Sastry contributed some very interesting lines. But it is DSP's song that stands out."[17] Telugu4.com gave a review stating "Overall The Songs are Superb. The music will rock the audience in the coming days. Awesomely composed by the young Music Director Devi Sri Prasad. Lyrics are super for all the songs. Cinema65.com gave a review stating "Finally What is say is..."Audio is Good.. But Not Reached My Expectations", Aradugula bullet song will be the Top track in the album which was written by new lyricist Sree Mani, DSP showed some Neglagence in composing songs for the hatrik film. When compared to Jalsa and Gabbar Singh these songs are not up to the Mark of Pawan Kalyan."[18] Cinecorn.com gave a review stating "A mixed reaction arises which probably is the best thing that can be said for an album that comes with such humongous expectations. What this means is once the hype dies down the album will have a life of its own because the album is basically good. Lyrics play a major part in the album being good. Lyrics aren’t the award winning type, they are, to put it simply, very entertaining. Lastly if Gabbar Singh was a massy treat this is a classy treat."[19] 143Cinema.com gave a review stating "Overall it a HIT album and the combo (Pawan Kalyan – Trivikram – DSP) never disappoints and fans get go crazy on Aaradugula, Kirrakke and its party time now. This is one of the DSP album you can’t skip."[20]

Personnel

References

  1. ↑ "Powerstar offers back-to-back films for DSP". raagalahari.com. Retrieved June 22, 2013.
  2. ↑ "Pawan Kalyan's Atharintiki Daaredi music launch". idlebrain.com. Retrieved 19 July 2013.
  3. ↑ "Trio in Barcelona for music sitting". raagalahari.com. Retrieved Dec 12, 2012.
  4. ↑ "Aradugula Bullet Patanu Challeginga Rasiyanu - Sri Mani". telugucolors.com. Retrieved July 22, 2012.
  5. ↑ "Samantha romancing Pawan Kalyan in Pollachi". The Times of India. Retrieved Feb 4, 2013.
  6. ↑ "Pawan- Trivikram movie team leaves to Europe". IndiaGlitz. Retrieved June 8, 2013.
  7. ↑ "A rave party song for Pawan Kalyan's film". idlebrain.com. Retrieved July 8, 2013.
  8. ↑ "One more folk song from Pawan Kalyan". raagalahari.com. Retrieved May 19, 2013.
  9. 1 2 "Pawan Kalyan Sings 'Katama Rayuda'". IndiaGlitz. Retrieved Aug 5, 2013.
  10. ↑ "Devisri Prasad to shake his leg in Attarintiki Daaredhi". raagalahari.com. Retrieved Aug 8, 2013.
  11. ↑ "Attarintiki Daredi Audio Release Poster". chitrabhoomi.com. Retrieved July 16, 2013.
  12. ↑ "Attarintiki Daaredi Audio Launch Cancelled?". maastars.com.
  13. ↑ "Attarintiki Daredi music launch at Shilpa Kala". The Times of India. Retrieved July 17, 2013.
  14. ↑ "No Chief Guest For ‘Attarintiki Daaredi’ Audio Launch". tnews.in. Retrieved July 19, 2013.
  15. ↑ "Grand arrangements for Attarintiki Daredi audio release". The Times of India. Retrieved July 16, 2013.
  16. ↑ "Audio Review : Atharintiki Dharedhi – Classy and subtle tunes". 123telugu.com. Retrieved July 20, 2013.
  17. ↑ "Attharintiki Daredi - A dekko delivery". IndiaGlitz. Retrieved July 20, 2013.
  18. ↑ "Attarintiki Daredi Audio Review by Swaroop".
  19. ↑ "Power Star’s AD Music Review". Cinecorn.com. Retrieved July 20, 2013.
  20. ↑ "Attharintiki Daredhi Audio Review". 143Cinema.com. Retrieved July 19, 2013.
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