B2B Marketing Magazine
Overview
B2B Marketing Magazine is a trade publication focused on news, issues and developments relevant to marketing professionals in business-to-business companies. When last audited by the Audit Bureau of Circulations (ABC) in 2011 the magazine had a print circulation of 5,841.[1] It was named Business Magazine of the Year in 2013 by the Professional Publishers Association.[2]
Editorial
The magazine is published by Silver Bullet Publishing Ltd. and is currently edited by Maxine Marshall with Joel Harrison acting as Editor-in-Chief.[3]
Business Model
Since its launch in 2004 the publication has moved from a traditional print subscription model towards a membership model. Paid members have access to gated content including:
- The B2B Benchmark Series: A series of reports which provide B2B marketers with a peer-based benchmark of behavior and performance[4]
- Business Cases: These reports analyze the advantages and potential return from specific marketing initiatives[5]
- Best Practice Guides: These guides provide practical guidance on a specific technique or business issue[6]
B2B Marketing Awards
The magazine also organizes and hosts the annual B2B Marketing Awards. The Awards comprise 28 categories and are independently judged by a panel of experts including senior marketers from Google, Unisys, Thomson Reuters and Xerox.[7]
References
- ↑ "ABC Circulation Certificate for B2B Marketing Magazine" (PDF). ABC. Audit Bureau of Circulations. Retrieved 31 May 2015.
- ↑ "2013 PPA Awards Winners". PPA. Retrieved 31 May 2015.
- ↑ "B2B Marketing Editorial Contacts". B2B Marketing. B2B Marketing. Retrieved 31 May 2015.
- ↑ "Benchmarking Research reports". B2B Marketing. B2B Marketing. Retrieved 31 May 2015.
- ↑ "Business Case Reports". B2B Marketing. B2B Marketing. Retrieved 31 May 2015.
- ↑ "Best Practice Guides". B2B Marketing. B2B Marketing. Retrieved 31 May 2015.
- ↑ "B2B Marketing Awards Judging Panel". B2B Marketing. B2B Marketing. Retrieved 31 May 2015.