Barista Lavazza

Barista Lavazza
Public
Industry Espresso bars
Founded 2000
Founders Pratha Duttagupta
(CEO)
Ravi Deol
(Managing Director)
Brotin Banerjee
(COO)
Headquarters F1/9, First floor, Okhla Industrial area, New Delhi, India
Area served
India, Nepal, Sri Lanka, Bangladesh, Pakistan & Middle East.
Products
Total assets Increase US$ 1 billion
Website barista.co.in
The Barista espresso bar in Colaba, Mumbai, India

Barista Lavazza is an Indian chain of espresso bars that operates in South Asia and the Middle East. Established in February 2000[1] under the name Barista, it was taken over by Lavazza in 2007.[2]

History

Headquartered in New Delhi,[3] Barista currently has espresso bars across India, Pakistan,[4] Sri Lanka, Bangladesh, Nepal[5] and the Middle East.

It was established in February 2000 by the Barista Coffee Company Limited.

A 34.3% equity stake was sold to Tata Coffee in 2001.[6]

C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later.

In 2007, the Sterling Group sold Barista to Lavazza.[7]

Barista Lavazza is currently owned by Lavazza.[8]

The coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which is also owned by Lavazza.

As of 2009, the chain has 200 stores in India, with an estimated annual revenue of 2 billion.[9]

In 2014, Lavazza sold the coffee shop chain to Carnation Hospitality Pvt. Ltd. for an undisclosed sum.[10]

Barista was the fastest brand to make it on the list of super brands and is ranked among the top 50 phenomena that changed India.

Competitors

Associations

Bean-o-holic

Barista is the first coffee retailer in India to start a loyalty programme, Bean-o-holic,[16] to attract and retain customers.

Awards

Barista Lavazza received the Times Group and Business Standard 'Brand of the year' award in 2002[17] Super Brand 2006-2007 Super Brands India is a part of the globally recognized Super Brands UK, which promotes the discipline of brand management and pays tribute to exceptional brands. Barista Coffee has been awarded Super bands for the second consecutive year. And we're even more chuffed about it this time because the new survey also included the opinion of our consumers, along with the panel of judges. And it's always great to know our patrons appreciate our efforts to delight them.[18]

See also

References

  1. "Barista completes brand integration with Lavazza". Business Standard. 10 June 2009. Retrieved 17 April 2012.
  2. Kassai, Lucia (13 March 2012). "Coffee Buffs From Amazon to Rio Poise Brazil to Top U.S." (Web page). Bloomberg Businessweek. BLOOMBERG L.P. Retrieved 19 March 2012.
  3. "Contact Us". Barista. Retrieved 17 April 2012.
  4. http://www.dawn.com/news/1139175/barista-lavazza-a-truly-italian-coffehouse-with-a-thoughtful-menu
  5. "Barista Lavazza coffee comes to Nepal".
  6. "Tata Coffee joins hands with Barista". The Hindu (Chennai, India). 9 February 2011. Retrieved 1 September 2008.
  7. Datta, Kausik (9 March 2007). "Italy's Lavazza to buy Barista". Rediff India Abroad. Retrieved 17 April 2012.
  8. 1 2 Dhall, Aman (7 October 2007). "Coffee majors adopt brand extension". The Economic Times. Retrieved 1 September 2008.
  9. Chatterjee, Kakoly (6 November 2009). "Barista to expand with 25 more outlets". Financial Express. Retrieved 8 November 2009.
  10. "Lavazza to Exit Coffee Shop Business in India with Barista Sale". NDTV. 12 August 2014. Retrieved 12 August 2014.
  11. 1 2 Shi, Jane (6 April 2011). "Starbucks, Café Coffee Day Favorites to Conquer India's Emerging Coffee Market". 2point6billion.com. Retrieved 6 April 2011.
  12. 1 2 Priyanka Dasgupta Brahma (10 January 2010). "Costa Coffee rejigs India strategy". Financial Chronicle. Retrieved 10 August 2011.
  13. "LiveMedia ties up with Barista Lavazza for branded digital content display". Indiantelevision.com. 27 July 2010. Retrieved 17 April 2012.
  14. "Now, withdraw cash at Barista Lavazza". Express India. 9 June 2011. Retrieved June 2009.
  15. "ABN AMRO-Barista Coffee launch credit card". The Economic Times. 11 March 2006. Retrieved 11 March 2006.
  16. "Barista to focus on customer acquisition with 'Bean-o-holic'". The Economic Times. 13 February 2011. Retrieved 13 February 2011.
  17. "Awards". Barista. Retrieved 17 April 2012.
  18. http://www.barista.co.in/Award

Barista Lavazza partners Deliver Feelings to offer exclusive Valentines shopping discounts

External links

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