Café Coffee Day

Coffee Day Global Limited
Café Coffee Day
Subsidiary of Coffee Day Enterprises Limited
Traded as BSE: 539436
NSE: COFFEEDAY
(parent company)
ISIN INE335K01011
Industry Coffeehouse
Founded 1996 (1996)
Founder V. G. Siddhartha
Headquarters Coffee Day Square, Vittal Mallya Road, Bangalore, Karnataka, India[1]
Number of locations
1,556 (17 October 2015)
Area served
India, Austria, Czech Republic, Malaysia and Egypt
Key people
V.G. Siddhartha (Chairman)
Products
Revenue 1326 crore (US$200 million)[2] (2015)
Number of employees
5000+
Parent Coffee Day Enterprises Limited
Subsidiaries Café Emporio
Coffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
Coffee Day Beverages
Website www.cafecoffeeday.com

Café Coffee Day (abbreviated as CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of Coffee Day Enterprises Limited.[3]

History

Coffee Day Global Limited is a Chikmagalur based company which grows coffee in its own estates of 1, 200 acres. [4] It is the largest producer of arabica beans in Asia exporting to various countries including USA, Europe and Japan.[5]

Original logo

Café Coffee Day was started as a retail restaurant arm of CGL in 1996.[6] The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly expanded across various cities in India adding more stores with more than 1000 cafés open across the nation by 2011.

In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would invest 1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the company.[7] The same year, the logo was changed to the current logo, which the company stated was to showcase the chain as a place to talk.[8] This was done with major changes in the layout of the stores, including the addition of lounges and a total revamp of the interiors.[9]

A cup of coffee at CCD
Sandwich, Coffee & Tea served at Cafe Coffee Day
A veg burger at CCD
Cafe latte At CCD

The company is known for being vertical integrated to cut costs: from owning the plantations,[4] growing the coffee,[4] making the coffee machines[10] to making the furniture for the outlets.[4]

Outlets

As of March 2015, there are 1530 outlets across 29 states of India.[11] Cafe Coffee Day has also expanded outside India with its outlets in Austria (Vienna), Czech Republic, Malaysia and Egypt.

Subsidiaries

In June 2010, CCD acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic. While 7 of them are in Prague, 1 is in Brno and Olomouc and 2 are at Freeport-Hate.

Cafe Coffee Day's divisions include:

Awards

Cafe Coffee day was named "most popular hangout joint amongst youth" at the 3rd Global Youth Marketing Forum in 2011. The Indian Hospitality Excellence Awards also named it "India's most popular coffee joint" in 2011.

According to the Brand Trust Report 2012, Cafe Coffee Day was ranked 125th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Cafe Coffee Day was ranked 210th among India's most trusted brands.[12]

See also

Footnotes

External links

Wikimedia Commons has media related to Café Coffee Day.

This article is issued from Wikipedia - version of the Thursday, May 05, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.