Bates CHI & Partners

Bates CHI & Partners
A WPP Group company
Industry Marketing communications
Founded Hong Kong
(2003)
Headquarters Hong Kong
Owner WPP
Website BatesCHI.com/

Bates CHI & Partners (formerly Bates 141 and Bates) is an advertising and marketing agency and a member of the WPP Group.

History

The Bates brand was born in 1940, when Ted Bates opened his first office, Ted Bates Inc., in New York. Ted eventually built his company into the world’s fourth largest agency group and expanded his business for 26 years without losing a single client.[1]

Ted Bates’ empire launched in Asia in the early 1960s after acquiring a stake in Cathay Advertising from George Patterson, an Australian advertising executive. Cathay Advertising was an agency founded in 1946 to service the advertising needs of the Cathay Group in Hong Kong and Singapore. It was used by Bates as a vehicle to drive expansion in the region so that by the late 1960s Ted Bates Inc. was already operating in Manila, Bangkok, Kuala Lumpur, Singapore and Hong Kong.[1]

On February 2013, Bates partnered with CHI & Partners (Simon Clemmow, Johnny Hornby & Charles Inge), the UK's most awarded independent agency at Cannes (and another WPP affiliate), and was renamed as Bates CHI & Partners.

Public service

The agency's CSR efforts include: China Hong Qi School, Cambodia Sunrise Film Project,

[4]

Notable events

2000:

2003: BatesAsia 141 is born

2006:

2007:

2008:

[12]

[17]

2013:

References

  1. 1 2 http://www.fundinguniverse.com/company-histories/Bates-Worldwide-Inc-Company-History.html
  2. http://www.maaw.org/pressRoom/news.aspx?id=48
  3. http://www.wpp.com/corporateresponsibilityreports/2007/impact/social_marketing/case_studies/worldvision_bates.html
  4. http://www.wpp.com/CorporateResponsibilityReports/2007/pro_bono/case_studies/drug_abuse_bates.html
  5. http://www.marketing-interactive.com/news/601
  6. http://www.chinaapex.com/gywm/ShowArticle.asp?ArticleID=2
  7. http://www.sercononline.com/web/common/PR141Sercon.pdf
  8. http://www.afaqs.com/perl/news/index.html?sid=22258
  9. http://www.alacrastore.com/deal-snapshot/Bates_Asia_acquires_a_minority_stake_in_MeThinks-498755
  10. http://www.wpp.com/annualreports/2007/how_were_doing/reports_from_op_brands/agency_networks/bates_141.html
  11. http://www.wpp.com/WPP/Press/Press/Default.htm?Guid=%7BA5702E46-15B7-4B13-B48C-E4F383A6196D%7D
  12. http://www.wpp.com/wpp/press/press/default.htm?guid=%7Bcc34b14f-e936-4aa3-af5b-84368f8cc522%7D
  13. http://www.wpp.com/wpp/investor/financialnews/default.htm?guid=%7Bbaa3f5bf-c154-4092-8d6d-b0cea6d14b89%7D
  14. http://www.televisionpoint.com/news2008/newsfullstory.php?id=1205924934
  15. http://www.bates141.com/index.php?option=com_content&task=viewnews&sectionid=3&catid=5&id=126&Itemid=6
  16. http://www.bates141.com/index.php?option=com_content&task=viewnews&sectionid=3&catid=5&id=137&Itemid=1
  17. http://www.brandrepublic.asia/search.php?tID=333&headerSearch=Account%20win
  18. http://www.adclubbombay.com/index.php/awards/effies/effies-2007/effies-2007-results
  19. http://www.campaignindia.in/news/jwt_is_the_effie_agency_of_the_year
  20. http://www.ias.org.sg/events/2008_Winners_Release.pdf
  21. http://www.maaw.org/pressRoom/pressreleases.aspx?id=51
  22. http://www.brandrepublic.asia/Media/newsarticle/2008_11/Bates141-bags-Merck-business-in-Indonesia/33550

External links

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