Best & Less
 | |
| Private | |
| Industry | Retail |
| Founded | 1965 |
| Headquarters | Leichhardt, New South Wales, Australia |
Number of locations | 186 |
Number of employees | 2,272 (2010)[1] |
| Parent | Pepkor |
| Website | www.bestandless.com.au |
Best & Less Pty Ltd is an Australian retailer of clothing and household linens.
History
Best & Less was founded by Berel Genges[2] in January, 1965, by occupying part of the ground floor of the department store "Snows" which was in the process of closing down. Prior to trading as Best & Less, the store was known as "Shenows". Best & Less officially opened their first store in Parramatta, New South Wales on 27 May 1965.
In April 1998, Best & Less was acquired by Pepkor.[3] The acquisition by Pepkor has enabled Best & Less to expand to 180 stores (November 2009), with an anticipated number of 184 stores by the end of 2009.
The current Best & Less head office is located in Leichhardt, New South Wales.
Best and Less was known for its frugal in-store appearance, with minimal fixtures, and its advertising tagline was "You don't pay for any fancy overheads". The ads often featured Joy Muir, then president of the Australian Housewive's Association, delivering the line to cameras.
References
- ↑ Pepkor.co.za, Best & Less profile, retrieved 21 July 2010
- ↑ http://westfield.com/corporate/pdf/history/chapter4.pdf
- ↑ Pepkor-Best & Less, retrieved 21 July 2010