Gabriel Shaoolian

Gabriel Shaoolian
Born (1973-04-21) April 21, 1973
Residence New York City
Known for - digital trends expertize
- founder and CEO of Blue Fountain Media

Gabriel Shaoolian (born April 21, 1973) is a digital trends expert and the founder and CEO of the New York City digital agency Blue Fountain Media.

Career

Shaoolian began his career as a graphic designer in 1995, working out of his small apartment in New York City.[1] From there, he moved on to positions with various digital start-ups, including Zeborg, where he was head of Interactive Design from 1998 to 2000.

In 2001, he started an independent career, as a freelance web designer. Shaoolian founded in 2003 his own website development and online marketing company, under the name Gabriel Productions, later re-branded in 2005 as Blue Fountain Media. At first, the company functioned as Shaoolian's self-employed freelancer business.[2] He focused on the effectiveness of brand marketing, studying user behavior, website bounce rate, individual pages performance. Based on these observations, he created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website and on social platforms.[3]

After building a portfolio of successful projects, the effectiveness of his approach became better known and the company expanded. Shaoolian managed to expand the company without taking loans or investment money.[4] Blue Fountain Media developed websites and online strategies for clients like Procter & Gamble, NASA, HarperCollins Publishers, AT&T, Nike, Inc., The United Nations, Canon and The National Football League.[5]

Digital trends expertize writing

Shaoolian is a regular contributor to The New York Times,[6] Huffington Post,[7] and Forbes[8] on digital business topics. He is also featured in other media coverage on similar topics (like The Washington Post,[9] CNN Tech,[10] Reuters[11][12] or Bloomberg TV).[3]

Personal life

Gabriel Shaoolian is a graduate of New York University, and lives in New York City with his wife and two children. He enjoys working on his digital comic book project, Biowars.[13] He serves advisory roles for the New York Organ Donor Association, Save the Children and Gift of Life.

References

  1. ↑ Lewis Schiff, Inc.com, (New York: Mansueto Ventures, 2012).
  2. ↑ "How One Freelancer Used Google AdWords To Build A Multimillion Dollar Business". $200k Freelancer. Retrieved 2013-12-08.
  3. 1 2 "Making Money Through Your Company Website". Bloomberg TV. Retrieved 2013-12-08.
  4. ↑ Matthew Toren, Adam Toren (August 2011). "Small Business, Big Vision". Retrieved 2013-12-08.
  5. ↑ "No. 23 Blue Fountain Media - 2013 Fast 50 Gallery". Crain's New York. Retrieved 2013-12-08.
  6. ↑ "Articles by Gabriel Shaoolian on The New York Times". The New York Times. Retrieved 2013-12-08.
  7. ↑ "Articles by Gabriel Shaoolian on Huffington Post". Huffington Post. Retrieved 2013-12-08.
  8. ↑ "Articles by Gabriel Shaoolian on Forbes". Forbes. Retrieved 2013-12-08.
  9. ↑ Gabriel Shaoolian (2011-03-02). "The fine art of polishing your online persona". The Washington Post. Retrieved 2013-12-08.
  10. ↑ Todd Leopold (2013-08-01). "When one image is worth a thousand tweets". CNN. Retrieved 2013-12-08.
  11. ↑ "Today's Feature". Reuters. Retrieved 2013-12-08.
  12. ↑ "Groupon -- is the stock a good one?". Reuters. Retrieved 2013-12-08.
  13. ↑ "Biowars - The Battle Rages Within". Retrieved 2013-12-12.

External links

This article is issued from Wikipedia - version of the Tuesday, March 15, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.