Boost (chocolate bar)

For the chocolate drink produced by GlaxoSmithKline, see Boost (health food).

Boost

Product type	Confectionery
Owner	Cadbury
Country	United Kingdom
Introduced	1985
Related brands	List of Cadbury products

Boost is a brand of chocolate bar currently manufactured by Cadbury. The bar is sold in the United Kingdom and South Africa by Cadbury UK and in Australia and New Zealand by Cadbury Australia. Its wrapper says that it consists of milk chocolate with a caramel and biscuit filling. The wrapper also states that Boost is "Charged with glucose."

History

Boost was launched in 1985 as a tough coconut and caramel bar, coated in chocolate. It was then relaunched in a further two variants: a peanut version with peanut butter (yellow wrapper) and a biscuit version. The coconut version is no longer available. The peanut variant is now called a Starbar. Starbar originally existed before peanut Boost but was taken off the market and rebranded. Then they changed their mind and rebranded it as Starbar again. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002^[1] with a green wrapper: this contained guarana; was marketed alongside the biscuit Boost; and advertised with the slogan "Boost Guarana: One Step Ahead". However, this was eventually discontinued.

For a while Boost was advertised on television by comedy duo Reeves and Mortimer. This led to the unconventional advertising slogan "It's slightly rippled with a flat under-side."

In Ireland, Boost bars are known as Moro bars. A peanut Moro bar is part of the range. In 2007 there was a limited-edition coconut Moro on sale in Ireland. As of 2015, Moro brand is being phased out and replaced with the Boost brand.

The Boost bar has been released in New Zealand under the popular Moro brand as Moro Gold.

In 2009 the Boost packaging was redesigned and now includes the Cadbury name on the front. Also the Boost Duo was launched; two smaller Boost bars in one wrapper. 2013 saw Cadbury's elliptical device scrapped on the standard Boost bar, this was however replaced by a new triangular logo device.

In late 2010 the Boost Stix bar was introduced in Australia and is a two finger bar much like a Twix bar (by Mars).

In 2013, Boost Max Choc was introduced to Australia. The bar is coated in Cadbury chocolate and made of chewy chocolate caramel surrounding a mixed smooth chocolate and crispy chocolate biscuit centre. The bars are 58g each.

Following increased commodity prices and legislation from the Government the Boost bar in the United Kingdom was shrunk from 60g down to 48.5g in 2013.

In 2014 the Boost Duo version shrank by 10g (68g down from 78g.) The wrapper was updated to reflect the new Reference Intakes and use of Palm and Shea fat in the product.

Australian Cadbury BOOST bar
(60g NET)
Australian Cadbury BOOST Max Choc bar
(58g NET)
Australian Cadbury BOOST Stix bars
(55g NET)

References

↑ Cadbury Milestones

External links

Cadbury UK

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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