Bournvita
Bournvita, previously called Bourn-vita, is a brand of malted and chocolate malt drink mixes sold in Europe and North America, as well as India, Nepal, Nigeria, Ghana, Kenya, South Africa, Benin and Togo, and manufactured by Cadbury. Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt and chocolate. It was first manufactured and sold in Australia in 1933 [1] Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the same year Cadbury India was established.[2]
In popular culture
- Bournvita was featured in the Bangladeshi science fiction film Beder Meye Josna and its sequel Himel, as the preferred health drink of the protagonist, a superhero, who swears by it.
- It was mentioned in Indian Science-Fiction film Koi...Mil Gaya. Rohit tells a classmate after small fight to drink Bournvita to become stronger and alsotells his friend Rahul and his mother that he drinks Bournvita daily and even Rahul needs it. It is mentioned in the movie's sequel, the 2006 Hindi movie Krrish, in which Krishna tells a friend he gets his amazing powers from drinking Bournvita.
- Bournvita featured in 'Looking for Isabella', an episode of the UK drama series Heartbeat: in the kitchen scene where Gina Bellamy (née Ward) and Oscar Blaketon had a heated conversation about Gina's perceived involvement with a recently separated police Constable.
- It is mentioned prominently in the Gerard Hoffnung inspired humorous cantata "Variations on a Bedtime Air."
- Nigerian writer Chinua Achebe mentions Bournvita in his short story "Civil Peace": "Some of his fellow ex-miners who had nowhere to return at the end of the day's waiting just slept outside the doors of the offices and cooked what meal they could scrounge together in Bournvita tins."
- It is used to highlight a character's straight-laced nature in the 2006 Hindi movie Jaan-E-Mann.
- It is mentioned in the 2011 Bengali film Baishe Srabon, when the ex-cop and eventual anti-hero Prabir Roy Chowdhury, played by Prosenjit Chatterjee mentions it briefly to taunt chief detective Abhijit Pakrashi, played by Parambrata Chatterjee.
- It is mentioned throughout the novel "Purple Hibiscus", by the Nigerian writer Chimamanda Ngozi Adichie.
See also
References
External links
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