Brian Solis

Brian Solis

Solis speaking in Geneva, 2011.
Born (1970-12-08) December 8, 1970
Residence Redwood City, California, U.S.
Nationality American
Occupation Principal, The Altimeter Group, Author, Speaker
Website BrianSolis.com

Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.[1] Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events.[2][3] His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008.[4][5][6][7]

Early Career

Solis began his career as a programmer and database architect in 1991 at Dodge and Mansfield, a technology-focused advertising and marketing agency in Ventura, California. While at Dodge and Mansfield, he applied his technology skills to the firm’s marketing activities.[8]

As a 23-year-old, he published Reality Magazine, a free newsprint publication distributed in the greater Los Angeles area that focused on entertainment, fashion and social issues.[9]

From 1996 to 1999, he held the position of director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick.[10]

1999 to 2011

In 1999, Solis started a digital and social media marketing company called FutureWorks.[11] As Solis struck out on his own as founder of FutureWorks, he began questioning industry conventions, at first casting himself as a critic whose statements helped frame the discussion on an industry reinvention. “PR, as we know it, is a dying practice,” he said in a 2009 interview with Adweek, observing that publicists had “evolved away from the public” to concentrate on “broadcasting messages to audiences through intermediaries.” [12]

“What if there is no box?” he asked, and said, “I am on a big anti-case study crusade.” [13]

In 2011, Solis joined the Altimeter Group as a principal analyst.[14]

Keynote Speaker and Author

Solis frequently keynotes industry events, corporate conferences and cultural festivals around the world.[15] Between 2011 and 2014, Solis served, with Mike Edelhart and William Lohse, as executive producer and host of the annual Pivot Conference, an event with speakers addressing digital innovation and business transformation that has been referred to as the “TED of Marketing.” Speakers at Pivot included Counting Crows lead singer Adam Duritz, YouTube CEO Susan Wojcicki, “thinkfluencer” Jeff Jarvis, author Douglas Rushkoff and Deloitte futurist John Hagel.[16]

Brian Solis signing a book at SXSW in Austin, TX, March 13, 2011.

Solis’ blog is ranked as a Top 10 Ad Age Power 150 blog.[17] Solis authored Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web,” published in 2011.[18]

The End of Business As Usual followed later that year.[19] In 2013, Solis published the book What's the Future of Business: Changing the Way Businesses Create Experiences. [20]

In 2013, Solis gave an overview at the C2SV technology conference and music festival about smart watches and other “creative destruction” technologies that would factor into the next wave of disruption.[21]

In 2015, he published the book “X: The Experience When Business Meets Design.” [22] In it, Solis explained how experiences in human interaction with products defined brands to become the new “social currency.”[23]

His research-based presentations explore how businesses and industries are impacted by technology trends. A self-described “digital anthropologist,” his presentations discuss the evolution of society and culture to help individuals find their place in an evolving society.

From time to time, Solis interviews celebrities on stage at conferences. In 2012, he interviewed Smashing Pumpkins frontman Billy Corgan at Austin’s SXSW festival. His interview with Shaquille O'Neal the following year was called “particularly amazing” and “one of the more memorable sessions from this year’s SXSW Interactive conference” by blogger and entrepreneur Ryan Shell.[24] At SXSW 2015, Solis was set to interview actor Russell Brand when Brand pulled out at the last minute and issued a formal apology that was reported by global news outlets. [25]

Solis has been named by Bizzabo as one of the “100 Most-Wanted Speakers” at technology conferences,[26] listed as one of “14 Speakers to Book for Conferences Right Now” and one of “25 Keynote Speakers You Need to Know” by Inc. Magazine.[27]

Bibliography

References

  1. ↑ Anthony Ha (Jul 22, 2015). "Consulting Firm Prophet Acquires Altimeter Group". Techcrunch. Retrieved March 11. 2016. Check date values in: |access-date= (help)
  2. ↑ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times.
  3. ↑ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News.
  4. ↑ Jones, Kelsey (February 1, 2014). "Brian Solis’ Conversation Prism Catalogs The Best Social Platforms". Search Engine Journal. Retrieved February 14, 2016.
  5. ↑ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine.
  6. ↑ Constine, Josh (March 21, 2012). "Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do". TechCrunch.
  7. ↑ Marshall Kirkpatrick (March 9, 2011). "Corporate Social Strategy Firm Altimeter Adds Industry Leader Brian Solis to Its Team". ReadWriteWeb.
  8. ↑ Executive Profile, Bloomberg Business, retrieved January 14, 2016
  9. ↑ Kurt Pitzer (February 26, 1994), A Publisher's Dream Becomes Issue of Reality, Los Angeles Times, retrieved March 11, 2016
  10. ↑ Courtney Boyd Myers (April 14, 2011). "An Interview with Brian Solis". TNW Social Media.
  11. ↑ Ciarallo, John (October 2, 2009). "Interview: Brian Solis, FutureWorks Principal, Blogger, Author". Media Bistro.
  12. ↑ Ciarallo, Joe (Oct. 2, 2009), Interview: Brian Solis, FutureWorks Principal, Blogger, Author, PRNewser: Adweek, retrieved March 15, 2016 Check date values in: |date= (help)
  13. ↑ Ciarallo, Joe (Oct. 2, 2009), Interview: Brian Solis, FutureWorks Principal, Blogger, Author, PRNewser: Adweek, retrieved March 15, 2016 Check date values in: |date= (help)
  14. ↑ Owyang, Jeremiah (March 8, 2011), Brian Solis Joins Altimeter Group, Web Strategy LLC, retrieved January 14, 2016
  15. ↑ "Billy Corgan Rants About 'Posers' at SXSW". Rolling Stone. March 13, 2012.
  16. ↑ Greenberg, Paul (January 24, 2013). "Lessons from and for 21st Century Leaders". EnterpriseIrregulars.com.
  17. ↑ "Power 150". Ad Age.
  18. ↑ Solis, Brian (April 23, 2010). "21 Twitter Tips From Socially Savvy Companies". Fast Company.
  19. ↑ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes.
  20. ↑ Clark, Dorie (May 3, 2013). "So What Is the Future of Business?". Forbes. Retrieved January 14, 2016.
  21. ↑ Stark, Clinton (September 28, 2013). "WTF is Brian Solis talking about?". Stark Insider. Retrieved January 14, 2016.
  22. ↑ Zwilling, Martin (December 24, 2015). "It's Time To Design Human Experiences, Not Just Products". Forbes. Retrieved January 14, 2016.
  23. ↑ Mainwaring, Simon (November 6, 2015). "Book Review: X: The Experience When Business Meets Design by Brian Solis". Huffington Post. Retrieved January 14, 2016.
  24. ↑ Template:Cite web publisher=Kethum Blog
  25. ↑ Template:Cite web title=SXSW: Russell Brand Cancels Opening Night Appearance
  26. ↑ Template:Cite news publisher=Bizzabo
  27. ↑ Template:Cite news title=25 Social Media Keynote Speakers You Need to Know

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