Buildabazaar

BuildaBazaar
Web address Buildabazaar.com
Slogan Billion Dreams.. Billion Stores..
Type of site
 Ecommerce Platform
Users 30000
Owner Infibeam[1]
Launched May 2011
Current status Online

Buildabazaar.com is an e-commerce Saas platform built by Infibeam with operations in India and Middle East. The technology infrastructure of infibeam.com was extended as an e-commerce platform and launched as buildabazaar in 2011. It is a self-service platform where users can create an e-commerce store, upload their product catalog, customize their site and sell their products.[2] Buildabazaar is offered as a SaaS platform for creating online retailing websites and travel booking sites.

History

The e-commerce technology infrastructure of Infibeam was built with an intention to be extended to others. Vishal Mehta, the CEO of Infibeam, was quoted saying "from day one, the strategy was two-pronged... the technology platform that powered the portal would be rented out to various brands."[3] Prior to launching buildabazaar.com, Infibeam built online stores for Hidesign, Prestige and Crossword using its ecommerce platform.[3] The platform was then modified to allow any merchant to set up an online store and it was opened up for public as buildabazaar.com in May 2011.[4]

E-Commerce Platform

Admin panel of a Buildabazaar web store

Buildabazaar is a cloud-based ecommerce platform, which allows users to create an online retail store.[5] The platform provides tools, called as 'widgets', to customize the appearance of the store[6] and an administration panel for managing inventory, orders and shipments.[7][8] Buildabazaar also provides integrated payment gateway and tie up with logistics providers.[9] Buildabazaar has also extended its ecommerce platform for travel agents to build travel booking sites for flights, hotels, buses and car rentals.[10][11]

Business Model

Buildabazaar is offered as a SaaS model with monthly subscription fees.[12] The Silver plan at Rs.1000 per month supports up to 300 products while the Gold plan at Rs.2500 supports up to 5000 products and the new plan is also available for Rs.5000 named as Gold plus. The platinum plan offered on request basis doesn't have limit on no. of products.[13] The platform allows retailers to sell Infibeam’s catalogue of 12 million products in addition to their own products.[9] Infibeam pays 1 to 1.5 per cent commission to the retailer for all Infibeam products.[1] The website also allows anyone to create a free trial store for 15 days.[14]

The merchants who sign up for buildabazaar are given exclusive access to be a part of the controlled marketplace of infibeam.com.[15] A program called 'IGNITE' was launched in 2014, by which merchants would get traffic from infibeam.com through 'Buy’ button link-off on Infibeam product page.[16][17]

Reception

India

The platform, launched in May 2011, is reported to have reached 1000 stores in December 2011,[3] 10,000 stores in April 2012,[10] 13,000 in July 2012[1] and 18,000 stores as of February 2013.[9] Major companies like Apple, Airtel, Adlabs Imagica, @home, Britannica, Bombay Dyeing, Crossword, Hidesign, Prestige, Spice Mobiles, The MobileStore, Vijay Sales and VIP have created online stores using Buildabazaar's platform.[18][19][20] A survey done by MySmartPrice in May 2012 revealed that 45 of the top 343 e-commerce stores are built using Buildabazaar.[21] The total value of transactions on the platform is claimed to be over Rs.500 crores as of February 2013.[9] Buildabazaar was awarded ‘The Game Changing Idea of The Year’ Award by The Economic Times at ET RETAIL AWARD 2014.[22]

Middle East

The platform was launched in the Middle East region in 2014. Major retailers like Axiom Telecom, Jumbo Electronics and Eros Electricals have launched online stores using buildabazaar platform.[23][24]

See also

References

  1. 1 2 3 Shivani Shinde, M Saraswathy (30 July 2012). "Flipkart's competitors tweak inventory-based model". Business Standard. Retrieved 8 August 2012.
  2. ↑ "Infibeam launches 'Build a Bazaar' to help create own online store brand". siliconindia.com. Retrieved 12 April 2012.
  3. 1 2 3 S. Prem Kumar. "Infibeam’s double-edged strategy". The Smart CEO. Retrieved 4 May 2013.
  4. ↑ Preethi J (25 May 2011). "Infibeam Opens Up Platform For Building Online Stores". techcircle.in. Retrieved 6 May 2013.
  5. ↑ "Infibeam launches BuildABazaar to help users create their own ecommerce store". indiadigitalreview.com. Retrieved 12 April 2012.
  6. ↑ "Customization". BuildaBazaar. Retrieved 11 May 2013.
  7. ↑ "Benefits and Features". Buildabazaar. Retrieved 11 May 2013.
  8. ↑ "Now create your branded e-commerce site via Buildabazaar.com". afaqs.com. Retrieved 12 April 2012.
  9. 1 2 3 4 Vinay Umarji (19 February 2013). "Infibeam's Buildabazaar to link rural products to major products". Business Standard. Retrieved 6 May 2013.
  10. 1 2 "Infibeam’s Buildabazaar Extends Its DIY eCommerce Platform To Travel Segment". medianama.com. Retrieved 9 July 2012.
  11. ↑ "Infibeam’s BuildaBazaar extends platform to travel agents". vccircle.com. Retrieved 9 July 2012.
  12. ↑ "SiliconIndia's Startup of the Week: BuildaBazaar". SiliconIndia. Retrieved 5 May 2013.
  13. ↑ Anand Rai (1 February 2012). "How E-com Firm Infibeam Is Managing Without External Funding". techcircl. Retrieved 5 May 2013.
  14. ↑ "Start Your Own E-commerce Store With Infibeam.com". dailystuff.org. Retrieved 6 May 2013.
  15. ↑ Brindaalakshmi K. "Infibeam Starts Offering Marketplace Listings On Its E-Commerce Portal". MediaNama. Retrieved 8 May 2013.
  16. ↑ Priyanka Sahay (7 August 2014). "Infibeam.com now enables link-offs to third party merchant sites for completing sales". Tech Circle. Retrieved 21 February 2015.
  17. ↑ "E-tailer Infibeam launches program for merchants". The Hindu Business Line. 5 August 2014. Retrieved 21 February 2015.
  18. ↑ "Infibeam partners Spice Hotspot for online store". The Hindu Business Line. 19 February 2015. Retrieved 20 February 2015.
  19. ↑ "Make Millions with Buildabazaar Partner Program". pressbox.co.uk. Retrieved 7 May 2013.
  20. ↑ "No Matter What Company You Own, Buildabazaar Makes It Grow". efytimes.com. Retrieved 5 May 2013.
  21. ↑ "SiliconIndia's Startup of the Week: BuildaBazaar". Silicon India. Retrieved 6 May 2013.
  22. ↑ Suman Pokhiyal (7 April 2014). "Infibeam is conferred with ‘The Game Changing Idea of The Year’ Award by The Economic Times at ET RETAIL AWARD -2014". Retrieved 1 October 2014.
  23. ↑ Biswarup Gooptu (23 July 2014). "Infibeam looks to set up retail clients in UAE". The Economic Times. Retrieved 25 November 2014.
  24. ↑ Aarti Nagraj (25 November 2014). "Dubai’s Jumbo Electronics Launches Online Shopping Portal". Gulf Business. Retrieved 25 November 2014.

External links

Official website

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