CJFX-FM

CJFX-FM
Broadcast area Antigonish, Nova Scotia
Branding 989 XFM
Slogan Nothing But Hits!
Frequency 98.9 and 102.5 MHz (FM)
First air date March 25, 1943
Format Adult contemporary
Callsign meaning C J Francis Xavier
Owner Atlantic Broadcasters Ltd.
Website 989 XFM

CJFX-FM is a Canadian radio station broadcasting at 98.9/102.5 FM in Antigonish County, Nova Scotia. The station has been broadcasting since March 25, 1943. The station currently broadcasts an Adult contemporary format branded as 98.9 X-FM.

History

CJFX originally broadcast on 580 AM for sixty years. While on 580, it was a variety station (country, pop, rock, Celtic). The 98.9 FM signal first went on the air in 1998 to correct coverage issues with the AM signal [1] where it only operated at a couple thousand watts and rebroadcast the AM programming. In 2003, CJFX was authorized to make 98.9 FM the main signal, increase its power and simulcast its programming on 580 AM for ninety days.[2] At this time, CJFX changed its on-air branding to 98.9 X-FM.

The more powerful FM signal was implemented in early 2003 and the AM 580 signal was shut down for good in June of that year.

CJFX also operates a transmitter in Inverness at 102.5 FM[3] in order to correct coverage problems that were created as a result of the AM transmitter being shut down.

In 2007, CJFX was authorized by the CRTC to operate another transmitter in Pleasant Bay, Cape Breton to correct coverage problems in the area due to the mountainous terrain that hinders both the main 98.9 FM and 102.5 FM signal from Inverness.[4] The area once received a strong signal from the old AM 580 frequency but lost its strong coverage when the AM signal shut down. When the AM stations from Prince Edward Island were shut down, Pleasant Bay was left without strong commercial radio service.[5]

On March 25, 2013,station manager Kenny Farrell, without the knowledge of the station's Board of Directors,changed its branding to 98.9 The Nish, and changed its format to popular hits of the 60s, 70s, 80s and 90s. Following a local community backlash to the new branding, the station's branding was returned to 98.9 XFM within two weeks, and currently continues as an adult contemporary station.

References

External links

Coordinates: 45°41′17″N 62°07′00″W / 45.68806°N 62.11667°W / 45.68806; -62.11667

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