CW Now

CW Now
Logo of CW Now
Starring	J Boogie Tanika Ray
Country of origin	United States
No. of seasons	1
No. of episodes	23
Production
Running time	30 minutes
Production company(s)	Warner Horizon Television
Release
Original network	The CW
Original release	September 23, 2007 – February 24, 2008

CW Now is a news program/news magazine series which premiered on The CW on September 23, 2007. It was a brand extension of the syndicated Telepictures news magazine Extra, and features anchors and correspondents from that show. The program was devoted to topics of interest to young adults (20-30, the audience targeted by the network), including entertainment news and technology topics.

During the upfronts, Dawn Ostroff announced a new marketing strategy for this show using what she calls, "cwickies" (pronounced quickies), which is used in this program to replace the traditional network advertisements. Tanika Ray mentions that CW Now is a 30-minute commercial-free program.^[1] Nonetheless, as comedian Lewis Black pointed out on The Daily Show on September 26, 2007, the frequent mention of Wal-Mart shows that it is the program's de facto sponsor.

The show was produced by Telepictures and Warner Horizon Television.

Reception

On the January 20, 2008 episode, CW Now received a 0.2/0 in the 18-49 demo. The zero share was a record low for the network. A repeat of Aliens in America (which followed CW Now) received even lower ratings with only a 0.1/0 in the 18-49 demo. Against Super Bowl XLII on NBC on February 3, 2008, the show set the network's all-time ratings nadir, with a 0.1/0 in the 18-49 demo, a 0.3/0 in the households, and only 349,000 viewers.

Cancellation

On February 8, 2008, The CW announced that CW Now would be going on hiatus. However on February 13, 2008, The CW announced that CW Now would be canceled after the February 24, 2008 episode.^[2] The show was replaced with encores of America's Next Top Model.^[3]

References

↑ CWTV Video
↑ "CW Now" Canceled, Hollywood Reporter, February 14, 2008
↑ Breaking News - The CW Adds "Top Model" Encore, Benches "Now", The Futon Critic, February 8, 2008

External links

CW Now at the Internet Movie Database
CW Now at TV.com

The CW programming

2000s debuts	13: Fear Is Real 4Real 7th Heaven 90210 Aliens in America All of Us America's Next Top Model The Beautiful Life: TBL Beauty and the Geek Crowned: The Mother of All Pageants CW Now Easy Money Everybody Hates Chris Farmer Wants a Wife The Game Gilmore Girls Girlfriends Gossip Girl Hidden Palms Hitched or Ditched In Harm's Way Judge Jeanine Pirro Life Is Wild Melrose Place One Tree Hill Online Nation Privileged Pussycat Dolls Present Reaper Reba Runaway Smallville Stylista The Tyra Banks Show Valentine Veronica Mars WWE Friday Night SmackDown

2010s debuts	18 to Life Breaking Pointe Capture The Carrie Diaries The Catalina Cult Dates Emily Owens, M.D. Famous in 12 Fly Girls H8R Hart of Dixie Hellcats High Society Nikita Oh Sit! The L.A. Complex Lifechangers Life Unexpected The Messengers The Next: Fame Is at Your Doorstep Perfect Score Plain Jane Remodeled Ringer The Secret Circle Shedding for the Wedding Star-Crossed The Tomorrow People

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