Cafe Barbera

Café Barbera
Privately held
Industry Coffeehouse and fast casual restaurant
Founded 1870,[1][2] franchise founded in 2004
Founders Domenico Barbera (1870),[1][2] Enrico Barbera (franchise founder)
Headquarters Clearwater, Florida, US; Italy
Key people
 Enrico Barbera (CEO)
Products Coffee, panini sandwiches, appetizers, pastries
Website www.cafebarbera.com

Café Barbera is an Italian coffeehouse and fast casual dining franchise registered with the International Franchise Association (IFA).[3] It operates franchises in Europe, the Middle East, Africa, Asia, South America and the United States. The franchise began in Dubai in 2004, and is named after the first Café Barbera founded by Domenico Barbera in 1870 in Southern Italy.[1][2]

History

Origins

Domenico Barbera established his coffee roasting business, named Caffé Barbera,[1] in 1870 in Southern Italy. In Europe, it is one of the oldest coffee companies. The blend of seven different beans used in Barbera coffee also dates to 1870.

Coffee House

Café Barbera opened its first Corporate coffeehouse in Dubai in 2004.[2] The first franchisee location opened in Dubai in 2008.

Business concept

Café Barbera's franchise concept is a combination of the classic Italian coffee house with fast, casual dining. The menu focuses on fresh Italian coffee, Italian appetizers, pastries and panini. In addition, the company has focused on creating a casual atmosphere at premium locations in each country it enters.[4][5]

Franchise

Café Barbera became a member of the International Franchise Association in 2015 and expanded its franchise units significantly by launching into seven new countries that same year. Café Barbera now has locations in Italy, Brazil, the United States, the UAE, Qatar, Saudi Arabia, Turkey, Iraq, the Philippines, Malaysia, Indonesia, Japan, Pakistan, Sudan and Somalia. The company opened its first UAE coffee house location in Dubai in 2004. It now has eight stores.[6] Training for Middle East franchise holders is held in Dubai.[7][8] The company expanded into Malaysia in 2010. By December 2015, there were six locations at airports and high-end shopping malls in Malaysia. The first Italian coffee house patterned after the franchise model opened in 2012. There were three locations in Italy by the end of 2015.

In 2013, the first franchised Café Barbera located in Brazil opened.[9] There were two locations in Brazil at the end of 2015. The company also opened its first coffee shops in Qatar and Sudan in 2013, closing 2015 with three locations in Qatar and two in Sudan. The first Iraqi Café Barbera opened in 2014. The franchisor closed 2015 with three coffee houses in Iraq. The first franchises in Indonesia also opened in 2014.

Café Barbera entered Japan and Pakistan[10] in 2015 with one location in each country. Store openings are scheduled for the United States,[11] Saudi Arabia, Turkey, the Philippines, Somalia[12] and the United Kingdom in 2016.

Food safety

Café Barbera's appropriate standards for food safety were recognized in Lahore, after the Punjab Food Authority closed many eateries in the city.[13]

Recognition

The quality of the coffee was recognized in 2013 by Circle K when it chose Barbera coffee for its stores in Dubai.[14]

Café Barbera was recognized as one of the top five coffee shops in the UAE of Ras Al Khaimah.[15]

See also

References

  1. 1 2 3 4 Lim, Jarod (March 4, 2014). "Speciality coffees at Cafe Barbera – Eating Out". The Star. Retrieved January 10, 2016.
  2. 1 2 3 4 "Our Story". Cafe Barbera. Retrieved January 9, 2016.
  3. ↑ "Cafe Barbera Franchise". Franchise.org. International Franchise Association. Retrieved January 5, 2016.
  4. ↑ "Cafe Barbera – Lippo Mall Kemang Jakarta". Urban Outeaters. Retrieved January 5, 2016.
  5. ↑ "Cafe Barbera". Time Out Kuala Lumpur. Retrieved January 5, 2016.
  6. ↑ Business, Gulf (September 28, 2015). "Cafe Barbera to open four new shops in Dubai and Saudi Arabia". Gulf Business. Retrieved January 10, 2016.
  7. ↑ Divecha, Devina (July 7, 2015). "Cafe Barbera's KSA franchisees undergo training". Arabian Industry. Retrieved January 10, 2016.
  8. ↑ "Cafe Barbera unveils eighth outlet in Mirdiff". Hotelier Middle East. Retrieved January 5, 2016.
  9. ↑ Cerentini, Vagner (November 14, 2015). "Santa Cruz receives the largest coffee franchise in Italy". Riovale Journal. Retrieved January 10, 2016.
  10. ↑ Wattoo, Sahar. "Step aside Italian! Ramazan is here. Bon appetit!". Daily Times. Retrieved January 5, 2016.
  11. ↑ Abate, Mary Beth. "Five Generations of Italian Tradition at Café Barbera". San Diego Reader. Retrieved January 5, 2016.
  12. ↑ Mwajuma, Pendo (January 7, 2016). "Somaliland: Café Barbera Brings Centuries Old Coffee Traditions to Hargeisa". Somaliland Sun. Retrieved January 10, 2016.
  13. ↑ Moghees, Rubia. "Lahore eateries that have the PFA’s stamp of approval". The News. Retrieved January 5, 2016.
  14. ↑ "Circle K to brew premium Italian coffee". zawya.com. Thomson Reuters ZAWYA. Retrieved January 5, 2016.
  15. ↑ "Top Five Coffee Shops in RAK". Kaytoob Newsletter. Kaytoob Newsletter. Retrieved January 10, 2016.

Further reading

External links

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