California Muscle

California Muscle, Inc., is a clothing company that sells men's underwear and swimwear. The company received some exposure in the media when its underwear was featured on the Showtime show Queer as Folk and when one of its models, Evan Marriott, was selected as Joe Millionaire on the Fox TV show of the same name.

History

Based in Los Angeles, California, California Muscle, Inc., was started in 1985 and originally sold workout wear to bodybuilders at Venice Beach. Like International Male, their mail order catalog features large, muscular models and the company is quite popular with the gay subculture. Their shift in clientele pushed their clothing designs in the direction of fetish wear with faux leather clothes and underwear and swimwear that include male enhancing features.

External links

California Muscle official site
The Smoking Gun article that broke the story on Joe Millionaire modeling for California Muscle
Entertainment Weekly article mentioning California Muscle and Joe Millionaire

Men's undergarments

Upper body	Sleeveless shirt (A-shirt / singlet / tank top) T-shirt Undershirt Telnyashka

Lower body	Bikini Boxer briefs Midway briefs Boxer shorts Briefs (slip / Y-fronts) Fundoshi Jockstrap (athletic supporter) Compression shorts Tanga Thong Trunks Willy warmer

Full body	Long underwear (long johns)

Hosiery	Sock Stocking Tabi

Historical	Breechcloth Chausses Codpiece Doublet Garter Hose Loincloth Union suit

Brands	2^(x)ist Abercrombie & Fitch American Eagle American Apparel Andrew Christian aussieBum Bonds BVD California Muscle Calvin Klein C-IN² Diesel S.p.A. DKNY Dolce & Gabbana Emporio Armani Fruit of the Loom Hanes Hugo Boss Jockey International Joe Boxer Mundo Unico Pringle Saxx Apparel John Smedley's Stanfield's Under Armour XTG Extreme Game

This article is issued from Wikipedia - version of the Saturday, January 25, 2014. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.