Joe Boxer

For other uses, see Joe Boxers (disambiguation).

Packaging of Joe Boxer brand men's bikini briefs and men's thongs

Joe Boxer (also known as Box-oh-Joes or BJ) is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. In the United States, Joe Boxer products are currently sold exclusively at Kmart and Sears (both owned by Sears Holdings).

Outside the U.S., they are sold at select retailers such as The Bay in Canada, but Joe Boxer is in the process of opening its own branded boutiques in Canada. Their underwear was known for having the words "Change Daily" printed on the label.

In April 2001 the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role.

Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of Iconix Brand Group.

Sources

Men's undergarments

Upper body	Sleeveless shirt (A-shirt / singlet / tank top) T-shirt Undershirt Telnyashka

Lower body	Bikini Boxer briefs Midway briefs Boxer shorts Briefs (slip / Y-fronts) Fundoshi Jockstrap (athletic supporter) Compression shorts Tanga Thong Trunks Willy warmer

Full body	Long underwear (long johns)

Hosiery	Sock Stocking Tabi

Historical	Breechcloth Chausses Codpiece Doublet Garter Hose Loincloth Union suit

Brands	2^(x)ist Abercrombie & Fitch American Eagle American Apparel Andrew Christian aussieBum Bonds BVD California Muscle Calvin Klein C-IN² Diesel S.p.A. DKNY Dolce & Gabbana Emporio Armani Fruit of the Loom Hanes Hugo Boss Jockey International Joe Boxer Mundo Unico Pringle Saxx Apparel John Smedley's Stanfield's Under Armour XTG Extreme Game

Sears Holdings

Current Management:	Edward Lampert, Chairman (major owner), President and CEO

Founders:	S. S. Kresge Alvah Curtis Roebuck Richard Warren Sears

Retailers:	Kmart mygofer Sears Canada Mexico

Brands:	Craftsman DieHard Kenmore Joe Boxer Thom McAn Shopyourway Toughskins

Spin-offs:	Allstate Borders Group Builders Square Coldwell Banker Dean Witter Reynolds Discover Card Homart Development Company Lands' End OfficeMax Orchard Supply Hardware PayLess Drug Store Prodigy Sports Authority Waldenbooks

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