Ching's Secret

Ching's Secret
Food
Industry Food Manufacture
Genre Desi Chinese
Founded 1996
Founder Ajay Gupta
Headquarters Mumbai, India
Products Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients.
Parent Capital Foods
Slogan Hunger Ki Bajao
Website http://www.chingssecret.com

Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, condiments and ready to eat meals. Ching's Secret is owned by Capital Foods.[1][2]

History

Ching’s Secret was formed in 1996 which specializes in a range of products in Indian Chinese cuisine. The brand ambassador of Ching’s Secret is Bollywood star Ranveer Singh. A song named ‘My name is Ranveer Ching’ was created with the actor.[3] The tagline of the brand is ‘Ek Minute Mai Hunger Ki Bajao’. It provides an array of instant products along with easy to cook recipes. [4]

Products

A packet of Ching's Secret instant noodles.

Ching’s Secret Noodles

Ching’s Secret Hakka Noodles are unflavoured and come in both Vegetable and Egg version. The Instant Noodles flavours are Schezwan, Manchurian, Hot Garlic and Singapore Curry.

Ching’s Secret Sauces

The bottled Ching’s Secret Sauces are Dark Soy Sauce, Green Chilli Sauce, Red Chilli Sauce, Chilli Vinegar.

Ching’s Secret Instant Soup Mixes

The Ching’s Secret Instant Soup Mixes come in these flavours: Manchow soup, Tomato Noodle Soup, Mix Veg Soup, Hot & Sour Soup, Sweet Corn Veg Soup, Schezchow Noodles Soup, Tomato Soup.

Ching’s Secret Masala

The Ching’s Secret Masala range has Chicken 65, Veg Manchurian, Paneer Chilli, Schezwan Fried Rice and Hakka Noodles Chowmein.

Ching’s Secret Schezwan Chutney

Ching’s Secret Schezwan Chutney is made of mixture of red chillies, pungent ginger-garlic, Schezwan pepper and Desi Chinese spices.

Social initiatives

India Ke Hunger Ki Bajao

Ching's Secret launched India ke Hunger Ki Bajao, a global fund raising drive to fight hunger amongst underprivileged school children in India. The campaign was launched on 26th May with a video featuring Ranveer Singh. [5] Ching's Secret initiative seeks donation for The Akshaya Patra Foundation's mid-day meal programme, which currently serves 1.4 million children across schools in India. [6] India Ke Hunger Ki Bajao has helped raise more than Rs.1.8 crores in donations so far. [7]

References

  1. ↑ http://www.capitalfoods.co.in/brands.html
  2. ↑ http://www.capitalfoods.co.in/privatelabels.html
  3. ↑ http://www.bollywoodhungama.com/celebrities/features/type/view/id/7038/
  4. ↑ http://www.indiaprwire.com/pressrelease/food/2011032881862.htm
  5. ↑ http://www.campaignindia.in/Video/395275,chings-and-ranveer-singh-look-to-8216bajao8217-hunger-in-india.aspx
  6. ↑ http://www.theguardian.com/sustainable-business/2015/jul/22/indian-companies-target-children-push-green-messages-sell-products
  7. ↑ http://www.hungerkibajao.com/

External links

This article is issued from Wikipedia - version of the Monday, February 01, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.