KFC Original Recipe
The KFC Original Recipe is the secret mix of ingredients that KFC, a fast food restaurant chain, uses to produce fried chicken.
History
By the late 1930s, Harland Sanders' Corbin, Kentucky gas station was so well known for Sanders' fried chicken that Sanders himself decided to remove the gas pumps, and build a restaurant in its place. While perfecting his secret recipe with 11 herbs and spices, Sanders found that pan frying chicken was too slow, requiring 30 minutes per order. French frying the chicken in a wire basket immersed in deep fat required half the time, but produced dry, unevenly done chicken. In 1939 he found that using a pressure cooker produced tasty, moist chicken in eight or nine minutes.[1] By July 1940 Sanders finalized what came to be known as his Original Recipe.[2]
After Sanders began franchising the chicken in the 1950s as Kentucky Fried Chicken, the company shipped the spices already mixed to restaurants to preserve the recipe's secrecy.[1] He admitted to the use of salt and pepper in the recipe, and claimed that the ingredients "stand on everybody's shelf".[3][4]
Sanders originally called for the use of vegetable oil for frying chicken. By 1993, for reasons of economy, many KFC outlets had switched to a blend of palm and soybean oil. In Japan, the oil used is mainly the more expensive cottonseed and corn oil, as KFC Japan believes that this offers superior taste quality.[5]
Reception
Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade secrets in the catering industry.[6] Franchisee Dave Thomas, better known as the founder of Wendy's, argued that the secret recipe concept was successful because "everybody wants in on a secret" and former KFC owner John Y. Brown, Jr. called it "a brilliant marketing ploy."[7][8] The New York Times described the recipe as one of the company's most valuable assets.[6] The recipe is not patented, because patents eventually expire, whereas trade secrets can remain the intellectual property of their holders in perpetuity.[9]
KFC uses it as a means to differentiate its product from its competitors.[10] Early franchisee Pete Harman credited the chain's popularity to the recipe and the product, and John Y. Brown cites the "incredibly tasty, almost addictive" product as the basis of KFC's staying power.[11] On the other hand, Allen Adamson, managing director of brand consultancy Landor, remains unconvinced about the contribution of the secret formula aspect.[12] He argues: "The story may still be part of these companies' folklore, but I'd be surprised if more than 2 percent buy the brand because of it."[12]
Recipe
A copy of the recipe, signed by Sanders, is held inside a safe inside a vault in KFC's Louisville headquarters, along with eleven vials containing the herbs and spices.[13][14] To maintain the secrecy of the recipe, half of it is produced by Griffith Laboratories before it is given to McCormick, who add the second half.[15]
In 1983, William Poundstone conducted laboratory research into the coating mix, as described in his book Big Secrets, and claimed that a sample he examined contained only flour, salt, monosodium glutamate and black pepper.[16] KFC maintains that it still adheres to Sanders' original 1940 recipe.[17] In Todd Wilbur's television program Top Secret Recipe, the Colonel's former secretary, Shirley Topmiller, revealed that Sanders learned from his mother that sage and savory are good seasonings for chicken.[18] Also, Winston Shelton, a former friend of the Colonel's, revealed that the secret recipe contains Tellicherry black pepper.[18]
It is well attested that Harland Sanders asked Bill Summers of Marion-Kay Spices in Brownstown, Indiana, US to recreate his secret blend of 11 herbs and spices.[19] While alive, Sanders recommended the Marion-Kay seasoning to franchisees over the corporate version, as he believed the latter had been made inferior by its owners.[19] In 1982, after Sanders' death, KFC brought a lawsuit against Marion-Kay and the latter was barred from selling its mixture to KFC franchises.[19] The Marion-Kay seasoning is still sold under the name "99-X," and according to Sanders biographer Josh Ozersky, it is indistinguishable from the original KFC recipe.[19]
References
- 1 2 Whitworth, William (1970-02-14). "Kentucky-Fried". The New Yorker. Retrieved 18 April 2015.
- ↑ Schreiner, Bruce (23 July 2005). "KFC still guards Colonel's secret". Associated Press. Retrieved 19 September 2013.
- ↑ Kleber, John E.; Thomas D. Clark; Lowell H. Harrison; James C. Klotter (June 1992). The Kentucky Encyclopedia. University Press of Kentucky. p. 796. ISBN 0-8131-1772-0.
- ↑ Sanders, Harland (2012). The Autobiography of the Original Celebrity Chef (PDF). Louiseville: KFC. p. 42.
- ↑ Okawara, Takeshi (Summer 1993). "Universality and particularity in globalization". Business Quarterly 57 (4): 128–134.
- 1 2 Chartrand, Sandra (February 5, 2001). "Patents; Many companies will forgo patents in an effort to safeguard their trade secrets". New York Times. Retrieved September 27, 2013.
- ↑ Darden, Robert (January 1, 2004). Secret Recipe: Why Kfc Is Still Cooking After 50 Years. Tapestry Press. pp. 12, 57–58, 101, 159, 175, 211. ISBN 978-1-930819-33-7.
- ↑ Thomas, R. David (October 1, 1992). Dave's Way: A New Approach to Old-Fashioned Success. Penguin Group (USA) Incorporated. p. 82. ISBN 978-0-425-13501-3. Retrieved April 4, 2013.
- ↑ "It pays to understand law on trade secrets". Business First. February 26, 2001. Retrieved February 22, 2013.
- ↑ "KFC on lookout for fowl play". Los Angeles Times. September 10, 2008. Retrieved September 27, 2013.
- ↑ Schreiner, Bruce. "Kentucky Fried Chicken marks 50th anniversary of first franchise". Associated Press. Retrieved July 21, 2012.
- 1 2 "Corporate Espionage; Secrets and lies". Brand Strategy. October 9, 2006.
- ↑ Brady, Diane (March 29, 2012). "KFC's Big Game of Chicken". Businessweek. Retrieved July 1, 2012.
- ↑ "Colonel's Secret Recipe Gets Bodyguards". CNBC. Associated Press. September 9, 2008. Retrieved January 31, 2013.
- ↑ Crossan, Rob (26 April 2012). "The A to Z of fried chicken". The Times.
- ↑ Poundstone, William (1983). Big Secrets. William Morrow. pp. 20–21. ISBN 0-688-04830-7.
- ↑ Choi, Candice (August 26, 2013). "Is Coke's 127-year-old recipe the same? Not quite". Houston Chronicle. Retrieved October 1, 2013. (subscription required (help)).
- 1 2 "KFC". Top Secret Recipe. Season 1. Episode 101. 2011. Viacom. CMT. Retrieved October 1, 2013.
- 1 2 3 4 Ozersky, Josh (April 2012). Colonel Sanders and the American Dream. University of Texas Press. pp. 95–96. ISBN 978-0-292-74285-7.
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