Digi Telecommunications

For other uses, see Digi (disambiguation).
Digi Telecommunications Sdn Bhd
Public (Bursa Malaysia)
Industry Telecommunication
Founded 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of Digi Swisscom Bhd., the holding company of Digi Telecommunications Sdn. Bhd., was changed to Digi.Com Berhad in 2000
Headquarters D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor
Key people
 Albern Murty (CEO)
Sigve Brekke (Chairman)
Haroon Bhatti (Chief Human Resource Officer)
Karl Erik Brøten (Chief Financial Officer)
Christian Thrane (Chief Marketing Officer)
Loh Keh Jiat (Chief Sales Officer)
Eugene Teh (Chief Corporate Affairs Officer)
Kesavan Sivabalan (Chief Network Officer)
Orsolya Sekerka (Chief IT Officer)
Products Telecommunication Services
Mobile Services
Cable Television
Revenue Increase MYR 7.019 billion 2014[1]
MYR 6.733 billion 2013[1]
MYR 6.361 billion 2012[1]
Increase MYR 2.031 billion 2014[1]
MYR 1.706 billion 2013[1]
MYR 1.206 billion 2012[1]
Number of employees
 1,500
Subsidiaries DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
Slogan "Lets Inspire"
Website www.digi.com.my

Digi Telecommunications Sdn. Bhd., DBA digi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 Digi became the first telco in Malaysia to launch and operate a fully digital cellular network.

They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia on 14 May 2004. DiGi primarily uses the 1800 MHz band for GSM with the network code of 502-16.

Digi is listed on the Bursa Malaysia under the Infrastructure category act.

It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to Digi. At the moment, switching to DiGi is free.

Coverage, Products, and Services

DiGi logo until 2015

As of April 2016, DiGi has 2G coverage of 95% on populated areas, 3G at 87%,[2] 4G LTE at 73%. LTE-Advanced (LTE-A) population coverage is currently at 33% nationwide, likely measured at the lowest signal quality at -110dBm.[3]

Digi operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+, 4G LTE network. [4]

Digi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.

Digi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of Digi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.

Digi is also the second operator to offer the iPhone on 1 April 2010.

Digi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.

Since December 2011, Digi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment.

Frequencies used on Digi Network in Malaysia
Frequency Frequency Width Protocol Notes
900 MHz (886~888,886~888) 2*2 MHz E-GSM
1800 MHz (1760~1785,1855~1880) 2*25 MHz GSM/LTE
2100 MHz (1935~1950, 2125~2140) 2*15 MHz UMTS/HSPA
2600 MHz (2560~2570, 2680~2690) 2*10 MHz LTE

Subscribers

As of first quarter of 2016, Digi has 12.336 million subscribers (10.4 million prepaid, and 1.9 million postpaid customers). 64.2% (7.9 million) are Internet users. About 61.3% Digi subscribers are smartphone users. There are 6 million prepaid Internet users. The Telco said that it now has 2.9 million 4G LTE users.

Postpaid ARPU is at RM80 (down from RM81 in 3Q15) while prepaid ARPU is at RM35 (down from RM38 for the last four quarters.[5]

Digi is the second largest mobile operator in Malaysia in terms of subscribers.

Top shareholders

digi top 5 shareholders are as below (as of October 2015).[6]

Top 5 Shareholders
Name Shares Percent Notes
Telenor ASA 3,809,750,300 49.0%
Employees Provident Fund Board 1,094,568,640 14.1%
Permodalan Nasional Berhad 695,174,600 8.94%
TIME dotCom Bhd. 234,857,045 3.02%
Public Mutual Berhad 146,566,800 1.89%

Competitors

Digi competes directly with Maxis, Celcom and U Mobile, Mobile Virtual Network Operator (MVNO), TuneTalk and XOX.

Digi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax, and YES 4G

Awards and achievements

In 2014, Digi was ranked 100th on Forbes World’s Most Innovative Companies 2014.[7] Digi was the only Malaysian company, and the only telecommunications operator from Asia to be on the list.

In 2015, Channel News Asia ranked digi as one of the top 3 companies in Malaysia[8] and ranked 40 in Asia Top 100 Sustainability Ranking.[9] digi is lauded for its "preemptive measures to safeguard the privacy of its 11.4 million customers by adopting the ISO 27000 information security management system certification and conducting third party independent assessments to strengthen its privacy systems and processes".[8]

Branding

Yellow Coverage Fellow TVCs

At the end of 2006, Digi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by Digi's marketing team, YCF was created by Naga DDB, Digi's advertising agency.

Entitled “Digi Yellow“, and taglined “Digi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song - "I Will Follow You" - that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive. The first five notes of the Peggy March song has since been made into the main jingle for future Digi advertisements.

References

  1. 1 2 3 4 5 6 http://digi.listedcompany.com/highlights.html
  2. ↑ "Digi delivers Malaysia's widest 4G LTE network". Retrieved 26 April 2016.
  3. ↑ "Digi added more subscribers in 1Q16, now at 12.3 million". Retrieved 26 April 2016.
  4. ↑ "Malaysian Communications And Multimedia Commission (MCMC) - Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) - Mobile Services". Retrieved 17 July 2015.
  5. ↑ Kugan. "Digi subscriber base higher at 12.1 million in 4Q15, LTE-A coverage at 28.8%". MalaysianWireless. Retrieved 15 February 2016.
  6. ↑ "DIGI.COM BHD (DSOM".
  7. ↑ Kugan. "DiGi listed in the Forbes World’s Most Innovative Companies 2014". MalaysianWireless. Retrieved 17 July 2015.
  8. 1 2 "2015 TOP 3 COMPANIES BY COUNTRIES". Channel News Asia. Retrieved 21 October 2015. line feed character in |title= at position 21 (help)
  9. ↑ "CELEBRATE THE SUCCESS OF THE TOP 100 COMPANIES IN ASIA (2015)". Channel News Asia. Retrieved 21 October 2015. line feed character in |title= at position 29 (help)

External links

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