Sun Cellular

Digitel Mobile Philippines, Inc.
Sun Cellular
Wholly owned subsidiary of Digitel
Industry Telecommunications
Founded Manila, Philippines (2003)
Headquarters Quezon City, Philippines
Products Voice
SMS
MMS
Broadband services
Value Added Services
Parent Digital Telecommunications Philippines, Inc. (a subsidiary of PLDT)
Slogan Choose Better
Website suncellular.com.ph

Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, which in turn is owned by the Philippine Long Distance Telephone Company (PLDT) and is one of the Philippines’ largest mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services. Sun Cellular is known for introducing unlimited call and text services in the Philippines which changed the telecommunications industry.

History

In August 7, 2000, Digitel was granted a permit by the NTC to establish and operate a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile Communications (GSM) and/or Code Division Multiple Access (CDMA) technology. The following month, the company founded the Digitel Mobile Philippines, Inc. (DMPI) to assist in its wireless service.

In December 11, 2002, the government granted DMPI, through Republic Act No. 9180, the right to establish a permanent franchise to create and manage a wireless telecommunications service. DMPI launched its wireless service, known as Sun Cellular, in March 2003. From mobile telephony, Sun Cellular expanded its services to voice, messaging and international roaming services, to wireless broadband and value-added services for consumers and businesses.

In 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.

Awards

External links

References

  1. ↑ Sun Cellular - About Us retrieved October 31, 2013
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