Daim bar

Daim
A Daim wrapper
Product type	Confectionery
Owner	Mondelez International (2012)
Country	Sweden and Norway
Introduced	1953 (1953)
Related brands	List of Kraft brands
Markets	Worldwide
Previous owners	Marabou (1952) Freia (1953) Kraft (1990)
Website	mondelezinternational.com

A Daim bar.

The Daim bar, formerly Dajm in the Nordic Countries and Dime in the British Isles, is a crunchy almond toffee bar covered in milk chocolate. It is similar to Hershey's Heath and Skor bars.

History

Daim was created by Marabou in Sweden and Freia in Norway in the 1950s. Marabou originally wanted to produce a version of the American Heath Co.'s bar; its vice president Lars Anderfelt inquired about licensing Heath's exact recipe. The Heath Co. refused but gave Anderfeldt a list of their ingredients. From this, Marabou created their own recipe, testing it in Stockholm in 1952 with great success. It was launched under the name "Dajm" throughout Sweden and Norway the next year,^[1] Finland in 1963, and Denmark in 1971. It was renamed "Daim" in most countries in 1990, although it continued to be marketed in the British Isles as "Dime". The brand was purchased by Kraft Foods in 1993 and is now held by Mondelez International, which Kraft spun off in 2012.^[2] The same year, its British and Irish factories began to use the spelling "Daim" as well.

A mid-1990s television commercial campaign for the chocolate bar in the United Kingdom featured the comedian Harry Enfield. In 2007, a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released, as well as gingerbread Daim, Coke Daim, white chocolate Daim, dark chocolate Daim, blueberry Daim, lemon/orange Daim and mint Daim. Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in IKEA stores in many countries.

References

↑ "Varumärken - M". Mondelez Int'l. Retrieved 5 August 2014.
↑ "About Mondelēz International Sweden". Mondelez Int'l Sweden. Retrieved 1 February 2015.

External links

Daim bar at Marabou's website (Swedish)

Mondelēz International brands

Nabisco and other snacks	Arrowroot Barnum's Animals Belvita Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Lefèvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Premium Crackers Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins

Cadbury	Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Cadbury Adams and other gum	Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Other confectionery	Alpen Gold Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Other non-confectionery	Tang Kenco Jacobs Tassimo

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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