Dutch Gold

For the metal alloy, see Tombac.
Dutch Gold

The '4 for 5' Dutch Gold package
Type pilsner
Manufacturer Anheuser-Busch InBev
Alcohol by volume 4.0% ABV

Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.[1] It was launched there in 1995.[2]

The beer

The beer is brewed and canned in the European Union under the licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of Anheuser-Busch InBev, a multinational beverage company which owns the 'Dutch Gold' trademark.[3] It is distributed in Ireland by Comans Wholesale, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer contains 4% alcohol by volume. It is described by the distributor as having "a crisp, clean, fresh flavour".[2]

Irish retailing

In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken[4][1] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.

Social and cultural implications

In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[5]

University College Dublin has a Dutch Society that is synonymous on campus with Dutch Gold.[6]

References

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