Dutch brandy

Dutch brandy (vieux)
Type Dutch Distilled
Manufacturer Various, including Bols, Boomsma, Hooghoudt, Wenneker
Country of origin Netherlands
Introduced Early 20th century[1]
Alcohol by volume
35%
Colour White to dark brown
Flavour Sweet, smooth, warm
Related products
Cognac

Dutch brandy (in Dutch: Vieux /vjø:/) is Dutch imitation cognac (a type of brandy), previously also called (in Dutch) "Koetsiertje" or "Koetsierscognac" (as in cognac drunk by carriage riders - Dutch "koetsiers") or "Hollandse Cognac" ("Dutch Cognac"). Cognac is a grape-based distilled product, whereas Dutch brandy has virtually nothing to do with grapes. The colour is white to dark brown.

Production

Dutch brandy is based on either grain or molasses alcohol, with added essences and extracts to produce a particular taste. These essences and extracts may include fusel oil, amyl alcohols, vanilla, esters, oak curls, prune extract and the concentrated liquids that can be obtained from the roots of the liquorice plant (Glycyrrhiza glabra, Dutch "zoethoutwortel").

Any Dutch brandy is supposed to consist of at least 35% of alcohol, and may not contain more than 20 grammes of sugar per litre.[2] Usually, a little real cognac, eau-de-vie or other grape-based distilled product is added. The brown colour of vieux can be obtained using caramel or an artificial colouring.[3]

History

Although the Treaty of Versailles (1919) already forbade use of the name "Cognac" from being used for products produced outside of the French Cognac region, Dutch brandy used to be sold under the cognac name until the 1960s. The packaging (often including stars) was clearly derived from cognac packaging. Pressure from the French government led to a law that then definitely no longer allowed for the name "cognac" to be used. It was ratified by the Dutch Supreme Court in a trade treaty with France on 1 June 1956.[4]

Dutch brandy producers decided upon the name "vieux", which had already been used before - it is French for "old" and was often used to describe old Dutch brandy ("Cognac Vieux") – and which did not provide any pronunciation difficulties.

Although its manufacturers feared a decline in sales due to the name change, the opposite turned out to be true. Dutch brandy also became popular as a mix drink with cola, though older people tend to prefer it pure or with their coffee.[5]

Initially, Dutch brandy had a cheaper public image than cognac. Therefore, most manufacturers opted for not using their real name for Dutch brandy products. Lucas Bols, for example, used the name "Parade Vieux" (with the Dutch advertisement slogan "Pa pakt Parade" – "Dad picks Parade"). They even disclaimed production by crediting it as being produced by "Distillery Westertoren" rather than the official name of their facility. After Dutch brandy had lost its shady public image, the Parade name was changed to "Bols Vieux".

Statistics

In 2009, Dutch brandy was the fifth most popular distilled beverage in the Netherlands by consumption percentage (after Jonge Jenever, Whisky, Liqueur and rum) at 5,9% market share (at a par with Beerenburg).[6]

Companies and brands

Dutch brandy is made by a variety of distilleries, though quite a few of them are now owned (at least in name) by the Herman Jansen group (previously UTO). Vieux brands include Het Anker, Bestevaer, Bootz (made by Bols), Boots, Dujardin (made by Wenneker, who sell their regular 35% "Dujardin Blue label" as well as the more exclusive 38% "Vieux Superieur Gold Label"), Floryn, Henkes (made by Bols), Hooghoudt, Hoppe (made by Bols), Hulsink, Klasse A (house brand of Dutch liquor shop Mitra), De Kuyper, Legner Fine Vieille (not officially named "Vieux" as it only contains 30% of alcohol), Olifant and Plantiac (made by Boomsma).

In popular culture

In the early 1990s, Dutch brandy (in particular the Plantiac brand) enjoyed a brief period of Atari ST scene popularity.[7]

References

  1. ↑ "History of Vieux". Pdcg.nl. Retrieved 2012-10-22.
  2. ↑ "Vieux Informatie Merken Ingredienten Soorten Herkomst en Alcoholpercentage". Zoekenvindalles.nl. Retrieved 2012-10-22.
  3. ↑ "Commissie Gedistilleerd" (pdf). Pdcg.nl. Retrieved 2012-10-22.
  4. ↑ Juridische Aspecten van Geografische Aanduidingen, Barbara M. Vroom-Cramer, Kluwer BV, 2002, ISBN 90-268-4135-3
  5. ↑ "Vieux - wenneker". Wenneker.nl. Retrieved 2012-10-22.
  6. ↑ "Kerncijfers en Activiteiten 2009" (pdf). Pdcg.nl. Retrieved 2012-10-22.
  7. ↑ "The Ultimate ST NEWS Reference Guide". St-news.com. Retrieved 2012-10-22.

External links

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