Emperador (brandy)

Emperador brandy.

Emperador is a brand of brandy produced by Emperador Inc., a wholly owned subsidiary of Alliance Global Group Inc. As of 2006, it is the world's best-selling brand of brandy in terms of quantity of brandy sold, with total annual sales of 65 million liters.[1] The brand's market was limited in the Philippines, although actually, this company will announced plans to be expanded into Thailand, China, and other countries.[1]

Brands

Advertising strategy

Instead of the traditional strategy of using liquor advertisements that feature sexy women, the ads of Emperador brandy emphasize success in life and traditional moral values such as hard work, ambition, listening to parents' advice, and professionalism.[1] The people featured in the advertisements were always dressed well, wearing coats and suits.[1]

References

  1. 1 2 3 4 "Andrew Tan: The New Billionaire on the block". NewsFlash.org. 2007-01-09. Archived from the original on 19 September 2008. Retrieved 2008-08-19.
This article is issued from Wikipedia - version of the Monday, March 21, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.