Ensighten

Ensighten is a global omni-channel data and tag management technology vendor headquartered in San Jose, California. The company sells an enterprise tag management system^[1][2] and marketing solutions that help marketers provide better customer experiences across consumer digital touchpoints.^[3][4][5]

Products

The company’s open marketing platform provides marketers with the technology to improve and personalize brand experiences for consumers. Ensighten’s offering spans four categories:

• Tags – tools for managing and auditing JavaScript tags on websites, mobile applications and all devices^[6]

• Data – tools for managing consumer data and privacy^[7][8]

• Insights – tools for providing reporting, analytics, attribution ^[9] and insights on consumer data

• Services – services for technology implementation, enablement, training, support and advanced services

History

Ensighten is a private company founded in 2009 by Josh Manion.^{[10][11][12][13][14]} In 2012, Ensighten raised $15.5 million in Series A financing^[15][16] from Volition Capital. In 2014, Ensighten raised $40 million in Series B funding^[17][18][19] from Insight Venture Partners.

In March 2014, Ensighten acquired TagMan, the pioneer tag management and attribution company.^[20] In October 2014, Ensighten acquired Anametrix, an advanced analytics platform for marketers.^[21][22][23]

In 2014, Ensighten was named to the Inc. 5000 Inc. (magazine) as one of the Fastest-Growing Private U.S. Companies.^[24]

In 2015, Ensighten made the OTA’s Online Trust Honor Roll for the 4th consecutive year in a row.^[25]

References

1. "Customer Experience Matrix". customerexperiencematrix.blogspot.com.
2. "Insight Into Ensighten’s Future – And Whether Or Not It Will Ever Be A DMP". AdExchanger.
3. "United Airlines Uses Identity To Soar Above Data Silos". AdExchanger.
4. "Tag Management: What’s Next and Why it Matters". Chiefmarketer.
5. "6 Tools for Personalizing Marketing in the Digital Era". Inc.com.
6. "With Ensighten Mobile, you can change your mobile apps functionality without going to the developer". thehubcomms.com.
7. "OTA Announces Methodology for 2015 Online Trust Audit & Honor Roll". otalliance.org.
8. "Protecting Their Turf". ama.org.
9. Tom Murphy (28 October 2014). "Leveraging TagMan's Technology, Ensighten Launches 'Attribution'". CMSWire.com.
10. "3 Secrets From a Chess Master Who Built One of the Fastest-Growing Companies in the U.S.". Inc.com.
11. "Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers". adotas.com.
12. John Ellett (1 September 2014). "New Approaches To Customer Data Can Improve The Effectiveness Of Marketing". Forbes.
13. "Brands: Why you need converting and non-converting data". bizreport.com.
14. http://www.bizreport.com/2014/05/brands-is-viewability-hurting-your-campaign.html
15. Darrell Etherington. "Ensighten Raises $15.5M Series A Round To Provide Enterprise Tag Management". TechCrunch. AOL.
16. "Venture capital deals". Fortune.
17. "Ensighten takes $40M to remove the clutter from marketers' toolboxes - VentureBeat - Business - by Jordan Novet". VentureBeat.
18. Anthony Ha. "Tag Management Company Ensighten Raises $40M More". TechCrunch. AOL.
19. "The Daily Startup: Insight VP Backs Tag-Management Co. Ensighten". WSJ.
20. "Ensighten acquires Greycroft, iNovia backed TagMan - CVCA News". CVCA News.
21. "Ensighten Acquires Anametrix On Heels Of TagMan Acquisition". mediapost.com.
22. Natalie Gagliordi. "Ensighten acquires marketing analytics firm Anametrix". ZDNet.
23. "Tag/data vendor Ensighten adds Anametrix analytics to its growing marketing cloud - VentureBeat - Deals - by Barry Levine". VentureBeat.
24. "Read About the Companies in the Inc. 5000 - Inc.com". Inc.com.
25. "Interactive Marketing, Security & Privacy Communities Embrace OTA Audit & Honor Roll". otalliance.org.

External links

• Ensighten.com
• What is Tag Management?