Ford Lio Ho Motor

Ford Lio Ho Motor Company, Ltd.
Native name
福特六和汽車股份有限公司
Joint venture
Industry Automotive
Founded 1972
Headquarters Chungli District, Taoyuan City, Taiwan
Owner Ford Motor Company (70%)
Liou Ho Spinning (30%)
Ford Lio Ho Motor
Chinese 福特六和汽車

Ford Lio Ho Motor (Chinese: 福特六和汽車) is an Taiwanese-based automaker and the primary dealer of Ford vehicles in Taiwan formed in 1972. It is 70 per cent owned by Dearborn, Michigan-based Ford Motor Company.[1] The remaining 30 per cent is owned by investors in the former Lio Ho Automotive Industrial Corporation, which previously assembled Toyota vehicles.[2]

It began operations in 1973, assembling Ford models like the Cortina, Escort, and Granada.[3] In the 1980s, it began assembly of Mazda-based models, such as the Laser (Mazda 323), Telstar (Mazda 626) and Festiva (Mazda 121).[4] The Taiwan-built Laser hatchback was exported to Canada in the late 1980s, badged as the Mercury Tracer.[5]

Former Ford models unique to Taiwan include the Ford Tierra, based on the Mazda 323 sedan, but with different styling from the similar Ford Laser, the Ford Activa, a rebadged Mazda 323 hatchback, and the Ford Mondeo Metrostar,[6] based on the European Mondeo sedan.

Taiwan-market Ford and Mazda vehicles include locally assembled Ford Mondeo, Ford Focus, Ford Fiesta, Ford Escape, Mazda 3, Mazda 5, and Mazda Tribute. Also, all 2007 model year Asia/Pacific (except South Korean-market) Ford Escapes, Explorers and Expeditions are assembled by Ford Liou Ho. The Taiwan-assembled Mondeo is also exported to mainland China and Saudi Arabia. After the ban on diesel-engined passenger cars was lifted in Taiwan in 2004, Ford Liou Ho became the first local manufacturer to build a diesel car. This was a diesel Focus, introduced in August 2007.[7]

Before Ford divested Jaguar and Land Rover in 2008, and significantly reduced share-holding of Mazda in 2010, the Taiwanese units of these brands were organized under Ford Liou Ho.

See also

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References

  1. "Ford Lio Ho rolls out 2 millionth car". taipeitimes.com. Taipei Times. 20 November 2010. Retrieved 27 August 2013.
  2. Multinational corporations and United States foreign policy: Hearings, Ninety-third Congress [Ninety-fourth Congress, second session, Part 3], U.S. Government Printing Office, 1973, page 180
  3. Directory of Taiwan, 1980
  4. Japanese Motor Business, Economist Intelligence Unit, 1994, page 56
  5. Trade Opportunities in Taiwan, Volume 15, Issues 1-26, Far East Trade Services, Incorporated, 1987, page 19
  6. Ford's Mondeo Metrostar takes lead, Billy Chamberlin, The China Post August 10, 2001

External links


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