Friskies

Friskies

Product type	Pet food - Cat food formerly dog food
Owner	Nestlé Purina PetCare
Introduced	1930 (as dog food) 1958 (as cat food)
Markets	Worldwide
Previous owners	Carnation Company (1930s-1985)
Tagline	Friskies For More (2004-2007) Feed The Senses (2007-present)
Website	www.friskies.com

Friskies is a brand of cat food. It is owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé. This brand is offered as a canned soft/wet food, as well as dry food (i.e., kibble). Flavors include poultry, beef and seafood.

History

Friskies dry dog food was introduced in 1930^[1][2] or 1934.^[3] Friskies canned dog food was introduced in 1948.^[2] Friskies's dry cat food was first sold by the Carnation Company in 1958 ^[4] as Little Friskies^[1][3] In 1973, Friskies Mighty Dog canned dog food was introduced.^[3] In 1982 Carnation introduced its sister product, Fancy Feast. Carnation and the Friskies brand were acquired by Nestlé in 1985.^[3][5]

Products

As of April 2013, Friskies offers the following products.

• Dry Food
  • Seafood Sensation
  • Surfin' & Turfin' Favorites
• Wet Food
  • Classic Paté
  • Flaked
  • Gravy Sensations
  • Meaty Bits
  • Prime Filets
  • Savory Shreds
  • Senior Diet
  • Tasty Treasures
  • Indoor
  • Friskies Plus: Sub-products include Special Diet.
• Treats
  • Party Mix: Consists of nine flavors: Original, Wild West, Picnic, Mixed Grill, Cheezy Craze, Beachside, Morning Munch, Meow Luau and California Dreamin'.
  • Crispies: Featuring four flavors: Cheese Flavor Puffs, Chicken Flavor Puffs, Milk Flavor Puffs and Salmon Flavor Puffs.
  • Natural Sensations: With three flavors featuring the tastes of real Chicken, Salmon and Tuna.
  • Indoor Adventures: only in one flavor, Crunchy Chicken Flavor.
  • Oh No! Hairball: formerly known as Friskies Hairball Remedy, with the flavor of Chicken.

Endorsements

Friskies commissioned a series of four Henri, le Chat Noir short films on the subject of "cat food boredom".^[6][7][8][9] Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?"^{[10][11][12][13]}

Will Kitty Play With It?

From 12 February to 29 March 2013, Friskies made 9 episodes of a game show for cats called "Will Kitty Play With It?". It starred many different cats, and the last 3 episodes featured Grumpy Cat starring in the Celebrity Edition of the game. It is possible more episodes will air soon.

References

1. "Friskies". Pet Food - Cats. Mahalo. Retrieved 2010-06-20.
2. "Friskies". 'Our History'. Ralston Purina Company. Retrieved 2010-06-20.
3. "1934". Brand timeline - Friskies. Nestlé USA. Retrieved 2010-06-20.
4. Nestlé Purina. "A Glimpse from the Past to the Present". Nestlé Purina PetCare. Retrieved 2009-12-16.
5. New Friskies Cubes. Time (Time Inc.). 14 July 1958. Retrieved 2009-12-09.
6. Tim Nudd (1 March 2013). "Henri the Existential Cat Sells His Bleak and Blackened Soul to Friskies". Adweek. Retrieved 2013-03-06.
7. Laura Stampler (1 March 2013). "AD OF THE DAY: Henri The Existential Cat Sells Out To Peddle Friskies". Business Insider. Retrieved 2013-03-06.
8. "Henri the cat sells out to Friskies, fills us with existential despair". msnNOW. 1 March 2013. Retrieved 2013-03-06.
9. Elena Gorgan (1 March 2013). "Viral of the Day: Henri le Chat Noir Is Now Selling Cat Food". Softpedia. Retrieved 2013-03-06.
10. "Grumpy Cat: The Internet’s Favorite Sour Cat Draws Crowds at SXSW - ABC News". Abcnews.go.com. 4 April 2012. Retrieved 2013-03-11.
11. "Grumpy Cat - Pamprrrrd at Friskies Photo Shoot". TMZ.com. 8 March 2013. Retrieved 2013-03-12.
12. Helen A.S. Popkin (24 October 2012). "Sex, death and Grumpy Cat: The true meaning of SXSW - Technology on". Nbcnews.com. Retrieved 2013-03-13.
13. "Grumpy Cat on Friskies® Cat Game Show, "Will Kitty Play With It?"". YouTube. Retrieved 2013-03-22.

External links

• Friskies Brand Cat Food