Nestea

For the professional StarCraft 2 player, see NesTea.
Nestea
Product type Iced tea
Owner Nestle
Website nestea.com

Nestea is a brand of iced tea manufactured by Coca-Cola and distributed by Nestlé company's beverage department in the United States and by Beverage Partners Worldwide (BPW),[1] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea. It provides a variety of tea products, in regular and diet forms, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

In January 2012, it was announced[2] that the joint venture between Coca Cola and Nestlé would be phased out by the end of the year. Nestlé retained the right to the Nestea brand name, while Coca Cola continues to manufacture the same drink under another brand, Fuze.

Nestea was featured in the NBC's Ctrl webseries as the basis for Stuart's magic keyboard.

Nestea geography

Nestea is available in Aruba, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Equatorial Guinea, Estonia, Finland, France, French Guiana, Germany, Greece, Guadeloupe, Guam, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Kazakhstan, Latvia, Lebanon, Lithuania, Luxembourg, Macau, Macedonia, Malta, Malaysia, Mariana Islands, Martinique, Mexico, Mongolia, Morocco, Netherlands, New Zealand, Norway, Panama, Philippines, Poland, Portugal, Republic of Korea, Reunion, Romania, Russia, Saint Kitts and Nevis, Serbia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, Turks & Caicos Islands, Ukraine, U.S. Virgin Islands, Peru, United States and Venezuela.[3] Nestea's biggest markets are the United States, Canada, Australia, Taiwan, Italy, Spain, Switzerland, Germany and Vietnam.[4]

In Sri Lanka, Nestea is a very different product, producing a hot, sweet milky tea on mixing with hot water. The product is manufactured and distributed by Nestlé Lanka (Pvt) Ltd.

Israel, Ecuador, Canada, Mexico and United States are the only countries that market diet Nestea flavours.

Another instant hot tea product called Nestea (without sugar and milk) was marketed by Nestlé in the UK for a few years in the 1970s. However, it was not a success and was subsequently withdrawn.

Nestea worldwide

Albania

Australia

At the start of 2016 Coca Cola lost the rights to distribute the Nestea brand. It has since released its own 'Fuze' brand.

It is not yet known if Nestle will re-launch the brand in Australia.

Austria

Belgium

Brazil

Introduced in 2006.[6][7]

Nowadays, Nestlé is the only owner of the brand, as The Coca-Cola Company has acquired the traditional tea brand Matte Leão. The Coca Cola Company had to get rid of the Nestea brand, in order to purchase Matte Leão due to Brazilian laws.

Bulgaria

Canada

Chile

Introduced in 2007.

Colombia

Costa Rica

Croatia, Bosnia and Herzegovina

Czech Republic

Denmark

Ecuador

Estonia

France

Nestea powder was available in the early 70s in herbs-type glass bottles.

Germany

Greece

Hong Kong

Hungary

Ireland

India

Nestea lemon

Nestea Peach

Israel

Nestea was distributed jointly by Coca-Cola and Nestle, with Coca-Cola providing the formula and Nestle the name. A divorce between Coca-Cola and Nestle in September 2012 lead to Nestle keeping the name but Coca-Cola introduced the repackaged Fuze tea. Fuze Tea is a re-branding of the Nestea brand. Under the agreement, Nestle got the name while Coke got the taste.

Italy

Kazakhstan[12]

Latvia

Lebanon

Produced under the authority of Beverage Partners Worldwide (Europe) A.G.

Lithuania

Malaysia

In Malaysia, the Coca-Cola Company did not have rights for the Nestea brand.

Mexico

Mongolia

New Zealand

Norway

Peru

Introduced in December 2009.

Philippines

In March 2014, Asia Brewery, Inc. announced[13] that it shall commence the manufacture and distribution of the ready-to-drink version of Nestea, which was previously manufactured and distributed by the Coca-Cola Bottlers Philippines, Inc.

Poland[14][15]

Portugal

Republic of Korea[16]

Romania

Russia

Serbia, Montenegro, Republika Srpska

Bottled in Subotica, Serbia under authority of Beverage Partners Worldwide (Europe) AG.

Spain

Nestea was introduced in 1993 by Coca-Cola Nestlé Refreshments, a company created by Coca-Cola and Nestlé.[17] The V&T line has been developed in Spain and is only marketed here.

Slovenia

Sweden

Previous Flavours:

Since the end of 2009 all products have been discontinued in Sweden

Switzerland

Taiwan

Turkey

Ukraine

United Kingdom

United States

Venezuela

Nestea Powder

Vietnam

See also

References

External links

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