Sprite (soft drink)

Sprite

Type	Lemon-lime
Manufacturer	The Coca-Cola Company
Country of origin	Germany
Introduced	1961
Color	Transparent
Variants	See Variations below
Related products	7 Up, Sierra Mist

Sprite is a colorless, lemon and lime flavored, caffeine-free soft drink, created by the Coca-Cola Company. It was developed in West Germany in 1959 as Fanta Klare Zitrone ("Clear Lemon Fanta") and introduced in the United States as Sprite in 1961. This was Coke's response to the popularity of 7 Up. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and yellow label.

Marketing

A can of Sprite (soft drink).

Over the years, Sprite advertising has used the portmanteau word lymon, combining the words lemon and lime, to describe the flavor of the drink.

Sprite's slogans in the 60s and 70s ranged from "Taste Its Tingling Tartness", "Naturally Tart", and "It's a Natural!" and "It's Sprite!"

Fanta Klare Zitrone was renamed Sprite in West Germany in 1968.

Sprite started its most memorable campaign in the early 1980s with the words "Great Lymon Taste Makes it Sprite" which remained on the logo for many years.

By the 1980s Sprite had begun to have a large following among teenagers; marketing ads for the product were changed to cater to this demographic in 1987. "I Like the Sprite in You" was their first long-running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994.

In 1994, Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word 'Sprite' had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the packaging. This was the official American logo until 2006.

During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst".

Toward the late 1990s most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst."

In 1998, one commercial poked fun at products with cartoon mascots.^[1]

In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.^[2][3]

Also in the 1990s, Sprite launched the short-lived "Jooky" advert campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is nothing. Thirst is everything. Obey your thirst."

For a time, one of Sprite's recognisable mascots in the UK was a sickly-looking goblin (an alternate version of the normal depiction of a sprite) that would cause trouble for those unlucky enough to acquire it rather than the expected Sprite. The commercials not only used the "Obey your thirst" tagline, but would also mainly use "Only one Sprite's right" or "Get the Right Sprite".

In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe.

In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.^[4]

Evolution of Sprite Bottles.

In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey" or being replaced with "Freedom From Thirst" in many countries. The advertisement themes received their first major change for this decade as well.

The "Sublymonal" campaign was also used as part of the alternate reality game the Lost Experience.^[5] This also resurrected the "lymon" word.

Sprite redesigned their label in 2009, removing the "S" logo.

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with the sweetener Stevia.^[6] This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in 2013.^[7]

Variations

• Sprite Zero: This sugar-free version was originally produced in the United States as "Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983. In other countries, it was known as "Sprite Light." In September 2004, it was rebranded as "Diet Sprite Zero." Since then, it has become "Sprite Zero (Sprite Z)" in Argentina, Australia, Bolivia, Brazil, China, Europe, Paraguay, Peru, Uruguay, and New Zealand. "Diet" was dropped from the product's name, to become simply "Sprite Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
• Sprite Remix: Fruit-flavored variations first introduced in the United States in 2003.^[8] A different flavor was available in 2004,^[9] and finally 2005.^[10] Its production has been around 11.6 billion bottles per year. The brand was discontinued in 2005, but was reintroduced into the Coca-Cola product line up in Spring of 2015.
• Sprite Ice: A mint-flavored Sprite that made its debut in Korea in 2002 as "Sprite Blue," "Sprite Ice" in Canada, and '"Sprite Ice Cube" in Belgium in 2003. "Sprite Ice Blue" was introduced in Italy and mainland China in 2004, and in Chile in the summer of 2005. There is also "Sprite Lemon Lime Mint."
• Sprite Duo: A variation of Sprite with lemon juice and less carbonation and sugar that is available in Spain in cans and PET bottles. It was introduced in spring 2007.^[11]
• Sprite on Fire: A ginger-flavored variation marketed as having a burning sensation. It was introduced in Hong Kong in 2003. This flavor also debuted in China in 2004. Available in some areas as "Sprite Finger Lemon."
• Sprite Super Lemon: Introduced in Hong Kong in 2003.
• Sprite Dry Lemon: Not available in U.S.
• Sprite Lemon Lime Herb: Not available in U.S.
• Sprite 3G: Introduced in 2007. An energy drink. Ingredients include glucose, caffeine from green coffee beans and guarana. Sprite 3G has since been discontinued in the UK.^[12]
• Sprite Recharge: An energy drink.
• Chinotto: Marketed as lemon-lime soda in some countries in South America as a replacement for Sprite (Sprite uses the name "Chinotto" in countries such as Venezuela). Its taste is very similar to Sprite.
• Sprite Super Chilled: Expected as early as 2008, special packaging and vending machines were to produce ice in the bottle when it was opened.^[13]
• Sprite Green: Announced December 17, 2008, Sprite Green was to be sweetened with Truvia (a natural zero-calorie sweetener made from stevia).^[14]
• Sprite Cranberry: In October 2013, Coca-Cola announced a new limited-edition flavor called Sprite Cranberry and its diet version Sprite Zero Cranberry. It was available through the holiday until New Year's. In 2014 and 2015, it was available again.^[15] The variant competes with PepsiCo's Sierra Mist Cranberry Splash.
• Sprite 6 Mix (aka Sprite LeBron's Mix): A collaboration between Sprite and LeBron James. Contains cherry and orange flavors in addition to lemon and lime.
• Sprite Blast: A sweet and sour variation exclusive to 7-Eleven and sold only in 7.5 ounce single cans. It launched in the summer of 2014.
• Sprite Tropical: Sprite Tropical Remix has seen a rerelease in 2015. It was released again in 2016.

See also

• Soft drink
• Coca-Cola

References

1. https://www.youtube.com/watch?v=6fA8ad71n94
2. Sprite And Its Meaning
3. AdvertisementAve.com - A Better Basketball Player?
4. Howard, Theresa (April 26, 2004). "Coke creates hip-hop figure to inject Sprite with attitude". USA Today.
5. Archived March 15, 2009, at the Wayback Machine.
6. "Stevia Sweetener UK: The New Zero-Calorie Sweetener From Natural Origins - Coca-Cola GB". Coca-cola.co.uk. April 13, 2010. Retrieved November 7, 2013.
7. "Coca-Cola: Sprite eerste drank met stevia (Dutch)". Distrifood.nl. July 2, 2013. Retrieved June 16, 2014.
8. "Sprite Remix vs. Mountain Dew LiveWire". BevNET. April 1, 2003. Retrieved November 7, 2013.
9. "Coca-Cola To Sell Berry-Flavored Sprite Remix In April". BevNET. February 13, 2004. Retrieved November 7, 2013.
10. "Coke tinkering with lineup for 2005". Times Argus. December 24, 2004. Retrieved November 7, 2013.
11. Coca-Cola España
12. "Coca-Cola scraps Sprite 3G and focuses on Relentless". Marketing Week. August 1, 2007. Retrieved October 21, 2012.
13. Marketing News: Coke plots 'Sprite with ice' with help of new technology - Marketing Week
14. BevNET: Coca-Cola North America Announces 2008 Launch of Sprite Green
15. "Sprite Launches New Flavor to "Berry" up the Holidays". The Wall Street Journal. October 10, 2013. Retrieved November 7, 2013.

External links

• Official website
• Sprite - Coca-ColaCompany.com