Genic

Genic

A shiny metallic pattern, with a diagonal strip removed. Inside of the strip is the image of a woman wearing a black lace veil

CD/DVD and digital editions' cover
Studio album by Namie Amuro
Released June 10, 2015 (2015-06-10)
(see release history)
Genre
Language
Label Dimension Point
Producer
Namie Amuro chronology
Ballada
(2014)
Genic
(2015)
Singles from Genic
  1. "What I Did for Love"
    Released: July 1, 2015[1]

Genic (stylized as _genic) is the twelfth studio album and third bilingual album by Japanese recording artist Namie Amuro. It was released on June 10, 2015 by Avex sublabel Dimension Point. An electronic dance album influenced by 1980s dance music and 1990s R&B, Amuro enlisted new producers and songwriters to work on the album, including SeventyEight, Sophie, David Guetta and Zedd.[2] Genic is composed of fourteen new original tracks, excluding previous promotional singles "Tsuki", "Brighter Day" and their respective b-side tracks. The album was released digitally and in CD format; the CD was either accompanied with an additional DVD or Blu-ray of seven videos or stand-alone.[3]

Genic received positive reviews from most music critics, commending the production and single-worthy material. However, some criticized Amuro's English-language progression and composition. Genic entered the Oricon Albums Chart at number one, becoming her eighth number one album and claiming the highest first week sales by a female solo artist in 2015, beating Superfly's album White (2015). The song "Golden Touch" was served as a promotional single in Japan and North America in June, while "Anything" premiered as the first music video sponsored by Google Chrome. To promote the album, Amuro will go forth on her Namie Amuro Livegenic 2015-2016 concert tour in September 2015.

Background

In 2013, Amuro released her 2nd bilingual album Feel, an album released under the newly formed Dimension Point sublabel of Avex Trax.[4] This was followed in January 2014 with "Tsuki", a ballad single written for the film Dakishimetai: Shinjitsu no Monogatari. In April 2014, Amuro collaborated with R&B singer Ken Hirai on the single "Grotesque".[5] These releases were followed by Ballada, a compilation album featuring pop ballads released by Amuro between 1995 and 2014.[6] To promote the album, Amuro performed a 37-date national concert tour, Namie Amuro Live Style 2014, from August to December.[7][8] During this tour, Amuro released a new single in November, "Brighter Day", which was used as the theme song of the season two of the Erika Sawajiri-starring fashion drama First Class.[9] It was commercially successful, becoming certified Platinum by the Recording Industry Association of Japan for downloads three months after its release.[10]

In November, Taiwanese singer Jolin Tsai released "I'm Not Yours", a collaboration with Amuro from Tsai's 2014 album Play. The singers shot a music video for the song, which was uploaded to YouTube in February 2015.[11] In January 2015, Amuro parted ways with her management company Rising Production, and signed a new management contract with Dimension Point.[4] Her first release under the label was the release of her video album Namie Amuro Live Style 2014.[4]

Development and production

The Dimension Point management and Amuro's private company, Stella88, enlisted several Japanese and international producers and songwriters for the album including Australian DJ Hook N Sling, German/Russian DJ Zedd, French DJ David Guetta, Swedish songwriter and producer Erik Lidbom, Swedish songwriter Joacim "TWIN" Persson, UK music producer SOPHIE, and Swedish songwriting team SeventyEight.[2][12][13][14] Regarding the sound, Amuro stated “My staff understands my vision and made a selection of demo’s for me. As always, I chose the songs which instantly felt right to me. It turns out those songs link to the current trend.”[15] Amuro had personally wanted to create an album that was inspired by 1970s–1980s dance music and 1990s R&B, stating that she wanted to “revive” the sound and wanted to become more “edgy”.[15] In total, more than 200 songs were created during the music sessions for Amuro to listen to.[15] She felt that choosing the final songs were easy because she favoured the intro's rather than the entirety of it; producers then changed and distorted the rest of the songs to appeal to her.[15] She commented that the “full song was different from the impression the intro left on me”.[15]

Genic is Amuro's first album not to feature any pre-released singles, her first since her debut studio album Dance Tracks Vol.1 (October 1995). Amuro commented that “There’s the view that tie-ups are important and albums should include single songs, but it’s not set in stone. Nothing will ever change if you don’t try when you can. I think there are times when it’s important to simply do something.”[15] Amuro's non-album singles "Tsuki", "Ballerina", "Neonlight Lipstick", "Brighter Day", "Sweet Kisses" and "Still Lovin' You" were released as part of commercial promotions.[16] Amuro commented that, had any of the non-album singles featured on Genic, tracks like "Golden Touch" and "Anything" would be too similar due to its midtempo composition and sound.[15]

Recording for the album started in early 2014 and carried on recording while on her thirty-seven date Namie Amuro Live Style 2014 concert tour, which was in promotion for her ballad compilation album Ballada (June 2014).[3][7][8] In January 2015, Amuro purchased a house in Los Angeles, California in order to carry out the recordings for a new album.[17] It was reported that her move was to conduct a distribution deal with Warner Music Group and debut in North America and the Western world, but the rumours were dismissed.[18] One of Amuro's representatives said her move was to improve her English-language skills and carry out music ventures in Los Angeles.[18] Regarding her move, the representative said Amuro wanted to challenge herself and “step up her game”.[17]

All of the compositions were recorded by Amuro at locations located around Tokyo. She recorded eight of the songs from Genic at Prime Sound Studio in Aoyama, Minato, Tokyo, while recording four at LAB Recorders in Nishi-Azabu, Minato, Tokyo.[3] "Photogenic" was recorded at ABS Recording and "Space Invader" at Bunkamura Studio, both located in Shibuya. Each track's instrumental backing was recorded or created at personal studios of the songs' producers, while "What I Did for Love", a song originally found on French musician David Guetta's studio album Listen (2015), was recorded at Metropolis Studios London, with additional orchestra recording undertaken at Stadthalle Offenbach in Offenbach am Main, Germany.[3]

Composition

“Songs were often translated opposite of what I intended. I’ll take up the challenge of solving that puzzle because I also have the desire to rattle people more (laughs). Also, I think there are puzzles which only the people who bought the album can solve!”[15]

—Namie Amuro talking about the lyrics and the translations.

Genic contains ten full-English language tracks, with the exceptions of "Golden Touch", "B Who I Want 2 B" and "Stranger" which are sung in both English–Japanese.[3] Her previous albums: Uncontrolled (2012) and Feel featured five English songs, while the remaining tracks were in English–Japanese.[19][20][upper-alpha 1] The songs to Genic were both written in English and Japanese form because Amuro wanted to convey the different meanings in both English and Japanese.[15] She exemplified songs like "Time Has Come" and "It" because while they “packed a punch”, they were also interpreted as love songs.[15]

Musically, Genic is an electronic dance album. All of the songs included on Genic are unpublished songs, featuring classical dance beats and R&B grooves, bringing back a revival of the sound of the 80's and 90's.[2][12] Tracks like "Time Has Come" were noted for its 8bit sounds in the choruses.[21] Genic employs the themes of achievement, self-belief, fashion, love and beauty.[3][21] Vocally, Lauren Du Plessis from Electric Bloom magazine commented that Amuro “offers a range of experiences for the listener, all dominated by a rich and soft voice [...]”.[21] Du Plessis felt her vocals were refreshing due to the dominance of Japanese idol groups such as AKB48; she felt the vocals of the groups had “omnipresent squeals”.[21] Du Plessis then discussed lyrics from "B Who I Want 2 B" and "Anything" for self-assurance, confidence and loving yourself; "an important message that often seems underplayed in Japanese culture".[21]

Songs

The first track "Photogenic" is a dance song that premiered as the commercial theme song for Genic in April 2015.[22] The lyrical content deal with beauty and narcissism.[21] "Time Has Come" features piano riffs through the verses and builds up to rock sounds through the chorus.[23] "Golden Touch" is an old-school “Beyonce–esqueR&B and dance track that was publicized by several Western media due to its "interactive" music video, while the disco "Birthday" is Amuro's first birthday song and was musically compared to American recording artists Madonna, Selena Gomez and Katy Perry.[23][24][25][26] The verses for "Birthday" contain rap segments.[21] "It", written by Raphaella Mazaheri-Asadi, Bardur Haberg, Hiten Bharadia and Oli Jogvansson, is an uptempo R&B-dance song which features consecutive whistle blowing.[23] "Scream", a EDM-club track, was musically compared to American recording artist Kesha,[21] while "Fashionista" is an upbeat pop song that features music elements of dubstep.[21][23][27] The lyrics deal with fashion and narcissism, like "Photogenic".[21]

"Fly" is another upbeat dance song; an alternative version was uploaded by Amuro on her YouTube channel.[23][28] "B Who I Want 2 B" was sampled by a song that was produced by English musician Sophie.[3] "B Who I Want 2 B" was a duet with "U hum sneak it", which was revealed to be an anagram for Japanese vocaloid Hatsune Miku.[29] Du Plessis found the collaboration “empty” and Miku as “irritatingly samey”., while Patrick St. Michel from Pitchfork Media called it “one of the weirder songs to grace a major-label pop album in 2015.”[21][30] "Stranger" is an upbeat–EDM track that employs dubstep elements.[31][32] "Every Woman" and "Space Invader" are both dance tracks, with the latter featuring sexual innuendo lyrics "Rockin' in my face" and "Your such a space invader."[23] "Anything" is a pop ballad that was compared to the work of American girl group TLC.[23] The lyrics deal with self-confidence and loving yourself.[21] The special track and final, "What I Did For Love", is an EDM song featuring David Guetta that was originally recorded with British recording artist Emeli Sande.[33]

Promotion and release

In April, Amuro became the spokesperson for cosmetics company Kosé's Oleo d'or range of hair-care products.[34] In May, Amuro created a website that featured five GIF images; it was confirmed to be stills from the music video of "Anything".[35] Dimension Point confirmed that "Anything" would be the first music video to be sponsored by Google Chrome, commenting that they wanted to find a new way to release the music video.[36] The video was used as a downloadable Google Chrome Extension, featuring the music video, calendar and time and a downloadable present that contains a message from Amuro and a message template for users to write on.[36] The music video premiered on Amuro's YouTube channel.[37] The music video for "Golden Touch" premiered on the Japanese Google Play Store.[38]

Genic was released digitally worldwide and physical in Japan; the stand-alone CD, DVD and Blu-ray versions were released on June 10, 2015.[2] The packaging is bound in metallic digipak.[23] There are three packagings; the first has a diagonal strip for the CD and DVD version, two squares for the Blu-ray version and a vertical strip for the stand-alone CD.[3] Each shape is cut out, showing three different images of Amuro for each version.[3] Starting in on September 5, Amuro will perform a forty-four date national tour of Japan, Namie Amuro Livegenic 2015-2016. Starting at the Saitama Super Arena, the tour will be performed at fifteen different locations, including concerts at the Osaka-jō Hall, Yoyogi National Gymnasium and the final in February at the Makuhari Messe.[2]

Singles

“Namie Amuro and the record label reached out to me, to create something more than just her singing and performing in front of camera, which is the case for most of her videos [...] She gave our team the complete freedom, which was amazing. She and the label immediately grasped the ideas when we presented to them, and gave us full autonomy of the project.”[39]

—Director Masashi Kawamura talking about the video concept for "Golden Touch".

Five promotional singles were taken from the album; "Birthday", "Stranger", "Anything", "Fashionista" and "Golden Touch".[3] "Birthday" premiered on Amuro's YouTube channel on May 11, 2015.[40] "Birthday" charted at sixty-eight on Japan's Billboard Radio Songs Chart.[41] "Stranger" premiered on Amuro's YouTube channel on May 19.[42] "Anything" premiered on Amuro's channel on May 23.[37] "Fashionista" and "Golden Touch" premiered on Amuro's channel on May 26.[43][44] "Golden Touch" charted at sixty-nine on Japan's Billboard Radio Songs Chart.[41]

The David Guetta collaboration "What I Did for Love" will serve as the album's first single, and was released on July 2, 2015.[45]

After the music video for "Golden Touch" was published, it was positively received by the Western media. According to the director Masashi Kawamura, the video was shot over a three-month period.[39] Elle magazine compared the video to the effects of optical illusions, calling it “Colorful, fun, gay ... but especially interactive.”[46] Japantrends.com commented that "Golden Touch" “s a good marketing stunt for a dying industry and overseas media has picked the story up too.”[47] Several international blogs and magazines, including Buzzfeed,[48] Elle,[46] Adobo magazine,[49] Australia's Hello Asia,[50] and listed as one of the music videos of the month by Creative Review in the United Kingdom.[51] On June 5, "Golden Touch" debuted in North America on SiriusXM Hits 1 as part of their YouTube 15 schedule, hosted and selected by American blogger and YouTube personality Jenna Marbles.[52]

Critical reception

Professional ratings
Review scores
SourceRating
Asian Style8/10[53]
Electric Bloom Magazine[21]
Kpopbreak6.6/10[23]
Otakudx.com(positive)[24]
Pitchfork Media6.7/10[54]
Selective Hearing(positive)[55]

Genic received positive reviews from most music critics. Michael McCarthy from Otakudx.com commended Amuro's “contagious energy and good time vibes” while stating “I love the fact that we have a whole new Namie Amuro album to digest”.[24] He concluded “Fortunately, that second listen only further solidified my opinion about it being the best J-Pop album so far this year [...] If you lay down your cash to buy one J-Pop album on CD this month, it should definitely be this crown jewel.”[24] Patrick St. Michel from Pitchfork Media awarded the album 6.7 points out of ten. St. Michel noted that Genic was sung primarily in English, “Her English-speaking fans tend to mock her relentlessly for this, and at times she slips over pronunciation.” He did commended the production and “smooth” delivery by Amuro.[30] St. Michel concluded that while Genic's best point is its most “straightforward” production, “It's great pop because no one involved sounds like they're worrying about how to tailor her music to new audiences. If Amuro ever takes advantage of her new digs and tries to debut properly in the U.S., she should try to hold onto the simplicity of this feeling.”[30]

A reviewer from Kpopbreak awarded it 6.6 points out of ten, commending the album's “slick” production and packaging, while criticizing the overuse of English language and composition.[23] The reviewer commented “While it’s not as enjoyable as Feel, I think many fans will enjoy it for what it is: a fun, light-hearted and slightly vain album. And that’s fine! But I really hope she brings it out musically and lyrically next time. And please, less English!”[23] In the review, the songs "Golden Touch", "It", "Fly" and "Anything" were selected as album stand outs, while "Stranger" was rated the worst with a zero out of ten score.[23] Lauren Du Pressis from Electric Bloom magazine awarded the album 7.5 stars out of ten. She praised Amuro's musical exploration and mature image, finding her a “chameleon force to the music industry".[21] Although De Pressis criticized the album's featuring artists, particular production sections and repetition, she concluded “Any listeners of J-pop looking for something a little more mature should give it a go [...] You can't hide from an album this contagious.”[21]

Commercial response

Billboard Japan reported from Nielsen SoundScan that Genic is expected to debut at first place on both the Oricon Albums Chart and Japan Billboard Hot Albums Chart on the week June 15, 2015, pushing back Mr. Children's album Reflection and Superfly's White.[56] Genic debuted at number one on Japan's Billboard Hot Albums chart and Japan's Billboard Hot Album Sales chart, pushing back Mr. Children's Reflection album in both component charts. The following week, the album fell to number three and four respectively.[57][58]

Genic debuted at number one on the Oricon Daily Albums Chart with first day sales of 81,491 copies, lower than her 2013 album Feel with over 110,000 copies sold.[59] Its second day sales were at 32,094 units.[60] By the end of fifth day the total sales tallied to 148,724 units sold.[61][62][63] As predicted, Genic entered at the top spot on the Oricon Albums Chart with over 160,000 units sold.[64] Genic became the highest selling album by a female artist of 2015, which surpassed Superfly's fifth studio album White that had 119,000 first week sales.[65] Genic fell to number the five the following week with 29,474 units sold, being replaced by Golden Bomber's No Music No Weapon (June 2014) and number six in its third week with 14,509 units sold.[66][67] Genic debuted at number two on the Oricon Monthly Chart for June 2015 with 204,457 units sold, just behind Mr. Children's Reflection with 499,316 units.[68]

Track listing

No. TitleWriter(s)Producer(s) Length
1. "Photogenic"  
  • Marcus
3:27
2. "Time Has Come"  
  • Marcus
3:45
3. "Golden Touch"  
  • Andy Love
  • Joacim Persson
  • Nikki Flores
  • Tiger
  • Persson
  • Johan Alkenas
3:31
4. "Birthday"  
  • Emyli
  • Andreas Carlsson
  • Gabrielle Symons
  • Michael Lerios
  • Demitri Lerios
  • Svante Halldin
  • Jakob Hazell
  • Svante Halldin
  • Jakob Hazell
3:08
5. "It"  
  • Raphaella Mazaheri-Asadi
  • Bardur Haberg
  • Hiten Bharadia
  • Oli Jogvansson
  • Haberg
2:44
6. "Scream"  
3:44
7. "Fashionista"  
  • Jenna Donnelly
  • Scott Stoddart
  • Emyli
  • Stoddart
3:32
8. "Fly"  
3:22
9. "B Who I Want 2 B" (featuring Hatsune Miku)
  • Sophie
  • Mitchie M
2:52
10. "Stranger"  
  • Sky Beatz
  • Sitaka
  • Marcus
  • Tiger
  • Hiro Doi
  • Sky Beatz
3:37
11. "Every Woman"  
  • Chris Meyer
  • Barbi Escobar
  • Kevin Charge
  • Charge
3:02
12. "Space Invader"  
  • Gennessee Lewis
  • Cait La Dee
  • Michael McGarity
  • Mighty Mike
3:15
13. "Anything"  
  • James Foye
  • Anthony Frank
  • Foye
4:51

Personnel

Personnel details were sourced from Genic's liner notes booklet.[3]

Musicians

  • Gary Adkins – chorus vocals (#4)
  • Alisa – chorus vocals (#4)
  • Namie Amuro – main vocals
  • Olivia Burrell – chorus vocals (#4)
  • Jeroen de Rijk – tambourines (#14)
  • Sean Douglas – keyboards (#14)
  • Emyli – chorus vocals (#4), additional background vocals (#2, #5, #7-8, #10)
  • Bardur Haberg – all instruments (#5)
  • Hatsune Miku – vocals (#9)
  • Breyan Stanley Isaac – vocal background (#14)
  • Singo Kubota – guitar (#8)
  • Jocab Luttrell – vocal background (#14)
  • Sam Martin – keyboards (#14)
  • Neue Philharmonic Frankfurt – orchestra (#14)
  • Andreas Oberg – guitar, synth bass guitar (#1)
  • Candace Shields – vocal background (#14)
  • Giorgio Tuinfort – piano (#14)

Imagery

  • Wakana Chiba – creative coordination
  • Jun Hirota – design
  • Eichi Matsunaga – manicurist
  • Akemi Nakano – hair, make-up
  • Akira Noda – stylist
  • Toshiyuki Suzuki – art direction
  • TISCH – photographer

Personnel

  • Johan Alkenas – producer (#3)
  • Sky Beatz – track producer (#10)
  • Kevin Charge – producer (#11)
  • Tom Coyne – mastering
  • Dimension Point – sound production, A&R
  • D.O.I. – mixing
  • Hiro Doi – music producer (#10)
  • James "Keyz" Foye – producer (#13)
  • David Guetta – instrumentation, producer, programmer (#14)
  • Bardur Haberg – producer (#5)
  • Jon Hällgren – producer (#6)
  • Kohei Hatakeyama – vocal recording (#2, #5-8, #10-11, #13)
  • Svante Halldin – producer (#4)
  • Jakob Hazell – producer (#4)
  • Hirofumi Iwanaga – Hatsune Miku vocal production coordination (#9)
  • Erik Lidbom – producer (#6)
  • Maria Marcus – producer (#1-2)
  • Raphaella Mazaheri-Asadi – vocal arrangement, vocal production (#5)
  • Mighty Mike – producer (#12)
  • Mitchie M – Hatsune Miku vocal production (#9)
  • Skylar Mones – producer (#8)
  • Wataru Namiusa – vocal recording (#1, #3-4, #9, #12, #14)
  • Joacim Persson – producer (#3)
  • Wataru Sasaki – Hatsune Miku vocal production coordination (#9)
  • Sophie – producer (#9)
  • Stella88 – management
  • Scott Stoddart – producer (#7)
  • Sunny Boy – producer (#8)
  • Giorgio Tuinfort – instrumentation, producer, programmer (#14)
  • Sam Wheat – recording engineer (#14)

Charts and certifications

Charts

Charts (2015) Peak
position
Japan Weekly Chart (Billboard)[69] 1
Japan Daily Chart (Oricon)[59] 1
Japan Weekly Chart (Oricon)[64] 1
Japan Monthly Chart (Oricon)[68] 2
Taiwan J-Pop Weekly Chart (G-Music)[70] 1

Certifications

Region Certification Sales/shipments
Japan (RIAJ) Platinum 250,000+[71][72]

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history

Region Date Format Distributing Label Catalogue codes
Japan June 10, 2015[2] CD, CD/DVD, CD/Blu-ray, digital download Dimension Point AVCN-99024/B, AVCN-99025/B, AVCN-99026
Worldwide digital download
Taiwan June 19, 2015[73][74] CD, CD/DVD Avex Taiwan AVJCD10603, AVJCD10603/A
Hong Kong June 24, 2015[75][76] CD/DVD Sony Music Entertainment Hong Kong 88875128172
South Korea digital download KT Music
Japan June 27, 2015[77] Rental CD Dimension Point AVCN-99026

Notes

  1. Both Uncontrolled and Feel featured five English tracks, while the rest of the album conducted English–Japanese tracks. On Uncontrolled, the tracks "Naked", "Love Story" and "Tempest" were sung only in Japanese, with "Contrail" from Feel was the only Japanese-recorded song.[19][20]

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