GoodNites
GoodNites (Formerly Pull-Ups Goodnites) (Known as DryNites in the UK and some other countries) are disposable diapers designed for bedwetters, and are the leading brand who offer products to older teenagers who still require the use of diapers to manage wetting their beds.
They are intended for use for children and teenagers from age four up through fifteen years of age, to be worn to bed in order to prevent wetting of the sheets and pyjamas. They are pull-up style rather than tape-up to make it easier for the bedwetters to change their diaper on their own, though of course some parents are more comfortable changing their child or teenager's diaper themselves. Once wet, the sides of the diaper can be torn apart to be changed. According to the website there is no reason GoodNites can't be worn during the day by children and teenagers who experience daytime wettings as well. As such some pupils with underdeveloped bladders decide to wear them to school and will go to the school nurse to be changed into a fresh one if they have an accident during a lesson.
As of 2004, GoodNites feature both cosmetic and functional gender-specific distinctions. GoodNites for girls are most absorbent in the middle, while GoodNites for boys are most absorbent in the front. At present, GoodNites for girls feature prints consisting of butterflies and hearts or butterflies and monkeys, and GoodNites for boys feature camouflage and trucks or camouflage and skateboarders depending on the size. The 8-15 DryNites brand used in other countries instead flowers on pink and purple diapers for girls, and skateboarders and guitar-players on blue for boys. These graphics are intended to be appealing and comforting to the bedwetter to help increase their self-confidence. Like the 2010 re-designs, the current release features two different prints per package. The chart below depicts previous designs corresponding with the year they were first introduced.
| 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | |
|---|---|---|---|---|---|---|---|---|---|
| GoodNites for Girls | Flowers | Butterflies | Pixie fairies | Ballerinas | Butterflies and Flowers | Fuchsia butterflies and turquoise flowers | Butterflies (all sizes) and Flowers (Small-Medium) or Hearts (Large-XL)[1] | Butterflies (all sizes) and Monkeys (Small-Medium) or Hearts (Large-XL)[2] | Disney Fairies limited-edition designs (Small-Medium) or same as 2011 (Large-XL) |
| GoodNites for Boys | BMX Bicycles | ATVs | Dragsters | Soccer Players | BMX Bicycles | Race cars | Dirt Bikes (all sizes) and Sharks (Small-Medium) or Karate (Large-XL)[3] | Choppers (all sizes) and Trucks (Small-Medium) or Skateboarders (Large-XL)[4] | Spider-Man limited-edition designs (Small-Medium) or same as 2011 (Large-XL) |
The latest version of GoodNites features a colored exterior waistband. The interior waistband is colored white, and the faux-exterior waistband is colored blue for the boys version, while the interior waistband and faux-exterior waistband are both colored red for the girls version.
Kimberly Clark currently markets 2 types, each available in 2 sizes: Small/Medium (38-65 lbs) corresponding to a clothing size of 4–8, and Large/X–Large (60-125+ lbs) corresponding to a clothing size of 8–14.[5] The DryNites brand used in the UK differs in age range and is offered to bedwetters up to 15-years-old.
Product History
Early Designs
Prior to 2004, GoodNites were unisex, plain white diapers with only a faux tag printed at the back.
The original GoodNites were released in 1994. They were slightly larger, longer, bulkier, and more absorbent than later models. These were plain white, with a faux tag printed at the rear, to help the bedwetters know which way to put them on. These originally came in 2 sizes: Medium (45-65 lbs) and Large (65-85 lbs). In 1999, they introduced a new size, XL (85 lbs-125 lbs and up). The thickness has since been reduced to avoid the diapers creating an obvious bulge under the wearer's pyjamas.
Big Changes
In 2000, Kimberly Clark redesigned GoodNites by making them slightly larger than their predecessors. In 2001, a "Cloth-Like Cover" replaced the previous plastic cover, but the overall design of the diapers remained the same. In 2003, the physical size of the GoodNites shrank a bit. Later in that year, the "Trim-Fit" style debuted, leading to a drastic reduction in padding thickness and the overall size of the diapers. In spring of 2004, gender-specific GoodNites appeared with customized absorbency zones for boys and girls. Medium GoodNites became Small-Medium and were designed to fit kids 38-70 pounds. Large and Extra Large GoodNites were combined into one size that fit kids 70-125+ pounds. In 2006, GoodNites underwent a revamp so that Kimberly-Clark could try to shed what it felt was a perceived image that their products were simply 'diapers for teenagers', with bedwetters up to 15-years-old being bullied for still having to wear diapers, which was considered 'babyish' or 'uncool'. In 2009, Kimberly-Clark once again revamped the GoodNites product line. New packaging featuring children's faces was advertised on the GoodNites website and released in April of that year. They have since often been marketed as 'pyjama pants', although some bedwetters chose to wear the diaper to bed without pyjamas.
The 'medium' size has now been withdrawn completely, with the age-bands of the small and large size extended to bridge the gap. The small/medium size is for children aged 4–9 years, with the large size suitable for ages 8–15. However, despite the revised age brackets, the new large size (ages 8–15) is the same as the old large size (ages 11–15). The small/medium size is the equivalent of size 10 underwear. The large size will comfortably fit a waist size of 32-inch (810 mm). Due to the product's stretchiness, it can also fit a waist as small as 20-inch (510 mm). The L/XL size is equivalent to size 14 underwear.
In 2010 Kimberly Clark re-designed the GoodNites brand to look less like diapers that babies would wear, as it was feared this may have led to teasing from siblings or self-consciousness for bedwetters who wear them to sleepovers with their friends. They have also attempted to make GoodNites less visible beneath pyjamas and reduce the rustling sound they make to make it easier for children and teenagers who are embarrassed to still wear diapers at their age.
Discontinued Products
Boxers & Sleep Shorts
GoodNites Boxers (for boys) and Sleep Shorts (for girls) were a product manufactured by Kimberly-Clark from 2007–2009, and distributed from 2007–2010; as their name implies, they were designed to look and feel like boxers or shorts. They were blue for boys and pink for girls. The outer covering was cloth-like to look like a boxer-short, but the inside was a white plastic diaper. The short cover could be easily lifted by the wearer much like a skirt, revealing an diaper that looks similar to a regular GoodNites diaper but without the cloth-like lining or graphics.
Although early reports indicated that the boxers were slightly more absorbent than the diapers, they also indicated that they were more expensive. When Kimberly-Clark revamped the GoodNites product line in 2009, they updated the packaging of GoodNites Boxers for boys, changed the product's UPC, and decreased the quantity from 14 diapers to 13 diapers in the Small-Medium size, and 11 diapers to 10 diapers in the Large-Extra Large size respectively. At the same time, production of the Sleep Shorts for girls ceased and packages on shelves retained their previous quantity, packaging, and UPCs, allowing distributors to deplete their stock of the product. Kimberly-Clark also removed images of the Sleep Shorts from the GoodNites website, and only made a brief reference to their continued availability from 2009-2010. In 2010, Kimberly-Clark ceased production of GoodNites boxers, once again allowing distributors to deplete their stock of the product. As of 2011, Kimberly-Clark makes no reference to this product line on the official GoodNites website,[6] and major retailers list the product as being discontinued.
GoodNites Bed Mats
GoodNites released GoodNites Bed Mats in April 2012. These can be used to supplement protection of GoodNites diapers in the event of a leak. Also they can be used to protect the mattress of children and teenagers who may only have a couple of bedwetting accidents per month rather than nightly. GoodNites Bed Mats feature adhesive to allow for them to stick to the bed if a child or teenager wets it during the night.
Competition
When they were first released, GoodNites were an alternative to waterproof mattress pads, and more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By the beginning of the last decade, GoodNites' primary competition consisted of store brand disposable diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to GoodNites. Luvs Sleepdrys were discontinued in 2004, and store brands once again became the primary form of direct competition to GoodNites for the next four years. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to GoodNites. As of 2011, GoodNites' competition comes from both Pampers Underjams and store brand disposable diapers.
See also
References
- ↑ "GoodNites Underwear Product Features". Retrieved 12 April 2011.
- ↑ "GoodNites Underwear Product Features". Retrieved 11 October 2011.
- ↑ "GoodNites Underwear Product Features". Retrieved 12 April 2011.
- ↑ "GoodNites Underwear Product Features". Retrieved 11 October 2011.
- ↑ "The official GoodNites Underwear size chart.". Retrieved 12 April 2011.
- ↑ "The official GoodNites website product sub-section". Retrieved 12 April 2011.