Huggies
| Public company | |
| Founded |
1968 (test market) 1978 (introduced) |
| Products | Diapers, training pants, baby wipes |
| Owner | Kimberly-Clark 4 January 2003 |
| Slogan | There's nothing like a hug. |
| Website | Huggies |
Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Product lines
- Little Snugglers Diapers, formerly Gentle Care and originally Supreme, are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2.
- Little Movers, formerly known as Natural Fit and Supreme, are designed for infants who have outgrown Little Snugglers size 2.
- Snug & Dry Diapers, formerly known as Ultratrim, are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6.
- Overnites Diapers are designed to absorb nighttime leaks, and available in step sizes of 3 through 6.
- Pure & Natural Diapers were introduced in 2009, and marketed as an environmentally friendly alternative to traditional Huggies diapers. They are available in step sizes of Newborn, and 1 through 5.
- Pull-Ups training pants for toddlers transitioning from diapers to underwear, and are available in three sizes, 2T-3T, 3T-4T, and 4T-5T.
Sizing
Infants and toddlers
- Size Premature (Up to 6 lb)- For premature or light-weight infants.
- Size N / Newborn (Up to 10 lb) - For small or average-sized newborn infants.
- Size 1 (8-14 lb) - For larger newborns and infants up to 3 months old.
- Size 1-2 (Up to 15 lb) - For newborns and infants up to 3 months old. Available for the Snug & Dry line.
- Size 2 (12-18 lb) - For infants from 2 to 6 months old.
- Size 3 (16-28 lb) - For infants and toddlers from 5 months to 2 years old.
- Size 4 (22-37 lb) - For toddlers from 1 to 3 years old.
Preschoolers, kindergarteners and Elementary School Children
- Size 5 (28+ lb) - For toddlers and preschoolers from 2 to 4 years old.
- Size 6 (35+ lb) - For toddlers, preschoolers, and elementary school children from 3 to 8 years old. Fits an average 4th grader easily.
Gender specific diapers
In Australia and certain other countries, Huggies diapers are typically marketed in gender-specific versions for boys and girls.[1]
Products formerly sold under the Huggies brand
This section is for products that are still being made, but are no longer sold under the Huggies brand.
- GoodNites were marketed as absorbent underwear for older children and adolescents who wet the bed at night, and are available in sizes S/M and L/XL, they are now labeled simply as "GoodNites" rather associated with the other Huggies diapers.
Discontinued products
- Huggies Clean Team was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups".
- Introduced in 2004, Huggies Convertibles were discontinued due to leak problems.
External links
- Official website
- Huggies Australia
- Huggies New Zealand
- Huggies Singapore
- Huggies France
- Huggies Italy
References
- ↑ All about Huggies Products (Australia), Retrieved 16 January 2016.
This article is issued from Wikipedia - version of the Saturday, April 30, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.