Good & Plenty

Good & Plenty box

Good & Plenty licorice candy

Good & Plenty is an American brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

History

Good & Plenty was first produced by the Quaker City Confectionery Company of Philadelphia, Pennsylvania, in 1893 and is the oldest branded candy in the United States. Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods, which purchased Leaf in 1996.

Beginning in 1960, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. A railroad engineer, Charlie would shake a box of the candy in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle^[1] based on the popular song "The Ballad of Casey Jones".

Production

The pink candies are colored with a red dye called K-Carmine, produced from the crushed bodies of the female cochineal insect. Current packaging lists the red dye as "Artificial Color (K-Carmine and Red 40 Lake)".^[2]

Outside North America

London drops are a similar candy sold in Finland and Sweden.

References

↑ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.
↑ "Good & Plenty Licorice Candy". Hershey's Candy. Retrieved November 11, 2013.

Confectionery products of The Hershey Company

Italics indicates discontinued products

Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg³ Cadbury Dairy Milk³ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs³ Mounds Mr. Goodbar NutRageous Oh Henry!¹ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie

Others	Bubble Yum Good & Plenty Good & Fruity Ice Breakers Jolly Rancher Koolerz Lancaster Soft Crèmes Mauna Loa PayDay Twizzlers Zagnut ZERO

Hershey's also manufactures military chocolate for the U.S. armed forces.

¹ Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. ² Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. ³ Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.

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