Gromit Unleashed

Logo for the art trail

Gromit Unleashed was a public charity arts trail led by Wallace & Gromit’s Grand Appeal and Aardman Animations, in which 80 giant artist-decorated fibreglass sculptures of Gromit were displayed on the streets of Bristol and the surrounding area. At the end of the art trail, the sculptures were auctioned to raise funds for Wallace & Gromit's Grand Appeal, the Bristol Children's Hospital Charity.[1] The Grand Appeal pledged to raise £3.5 million for state-of-the-art equipment for Bristol Children's Hospital, including an intraoperative MRI scanner, family facilities and child-friendly artwork to help save the lives of sick children at the hospital. All funds raised by Gromit Unleashed contributed towards this.[2] The project follows the concept of the "Land in Sicht", the original Swiss project by artistic director Walter Knapp which inspired the subsequent worldwide exhibition "CowParade"[3][4] and similar exhibitions in other cities, including Wow! Gorillas which took place in Bristol in 2011.[5] To date Gromit Unleashed has raised over £5 million for Bristol Children's Hospital.

Gromit

Gromit is a dog belonging to an eccentric inventor, Wallace, in a series of claymation films produced by Aardman Animations, three of which have won Academy Awards: The Wrong Trousers,[6] A Close Shave[7] and Wallace & Gromit: The Curse of the Were-Rabbit[8]

Sculptures

On 1 July 2013, 80 fibreglass decorated sculptures of Gromit were distributed around Bristol and the nearby rural area. One was also placed at London Paddington station.[9][10] A few days later two were vandalised, causing some public outrage. Sculptures were decorated by a range of artists and celebrities, including Joanna Lumley, Sir Peter Blake, Trevor Baylis and Jools Holland.[11] The Royal Mint and mosaic artist Stephanie Roberts created a special Royal Mint Gromit, decorated with coins.[12] US Animation studio Pixar contributed Gromit Lightyear, based on their character Buzz Lightyear.[13] The sculptures were auctioned in October to raise funds for Bristol Children's Hospital.[14]

In addition a number of smaller Gromit sculptures were distributed to schools and community groups to decorate.[15] Bristol tourism staff have estimated that Gromit Unleashed could bring as much as £58 million to the city during the two-month display, with many visitors expected from the United States and Japan, where Wallace and Gromit are popular. A smart phone app, named Detect-O-Gromit, aimed at helping users find the Gromit sculptures, had 5,400 downloads on its first day, raising over £2,000 for the Grand Appeal.[16] The local media reported on the use of a new word "Gromiting", being used on social media sites to describe the search for the sculptures.[1]

Auction

On 3 October 2013 the statues were auctioned off at a special event hosted by Sotheby's auctioneer and TV presenter Tim Wonnacott and raised £2,357,000 for charity. The Gromit which attracted the highest bid was Gromit Lightyear, designed by Disney Pixar and based on the Toy Story character Buzz Lightyear which sold for £65,000.[17]
Bark at 'Ee was sold for £20,000 to David Clarke, Deputy Vice-Chancellor and Professor of Law at Bristol University in November, 2013 [18]

List of Gromit sculptures

Unless otherwise stated, all names, locations and artists are taken from the Gromit Unleashed Trail Map.[19] All sale prices from Bristol 24-7.[20]
NameOriginal Trail LocationDesignerSale price
A Close ShaveBristol Tourist Information CentreHill, HarryHarry Hill£24,000
A Grand Day OutEnterprise ZoneO'Rourke, AndyAndy O'Rourke£24,000
A Mandrill's Best FriendBristol ZooCuevas, ViviVivi Cuevas£18,000
aMazing GromitCheddar GorgeBerry, TomTom Berry£24,000
Antique RoseThe Mall at Cribbs CausewayKidston, CathCath Kidston£30,000
Astro DogMillennium SquareIgnition DG Ltd£21,000
Bark at EeQueen SquareFlurry, LeighLeigh Flurry£20,000
Being Gromit MalkovichSS Great BritainDowdeswell, ThomasThomas Dowdeswell£21,000
Blazing SaddlesDoubleTree by Hilton, Bristol City CentreCarys Ink£21,000
BlossomThe Downs, BristolKetteringham, EmilyEmily Ketteringham£24,000
Bristol BulldogBristol AirportShearn, DanDan Shearn£26,000
Bumble BoogieColston HallHolland, JoolsJools Holland£20,000
BuntySt Mary RedcliffeBowles, PaulaPaula Bowles£31,000
BushedRoyal West of England AcademyInshaw, DavidDavid Inshaw£24,000
ButterflyBristol Old VicTreacy, PhilipPhilip Treacy£20,000
Canis MajorHotel du Vin, BristolChristianson, KatyKaty Christianson£26,000
CaroselloSpyglass, Welsh Back, BristolCarapia, GiulianoGiuliano Carapia£16,000
CollarfullCastle ParkCumming, HannahHannah Cumming£22,000
Creature ComfortsRiverside Garden Centre, BristolSneaky Raccoon£19,000
Dog RoseWhiteladies RoadFranklin, RosRos Franklin£20,000
DoodlesCabot CircusTofield, SimonSimon Tofield£34,000
EldoradogWestonbirt ArboretumBurnett, SebSeb Burnett£28,000
FeathersGloucester RoadBain, DaveDave Bain£25,000
FiestaAvon Gorge Hotel, BristolMcBirnie, LindsayLindsay McBirnie£28,000
Fish TalesBlue Reef AquariumWade, JeremyJeremy Wade£20,000
Five a Day DogHenleaze Road, BristolCramer, LauraLaura Cramer£22,000
GizmoArt of Gromit Unleashed ShopBlake, QuentinQuentin Blake£32,000
Gnashional GromitBristol Marriott City Centre hotelBeano, TheThe Beano£28,000
Golden GromitVictoria RoomsVernon, JulieJulie Vernon£30,000
Grant's GromitAshton CourtAshforth, RosieRosie Ashforth£36,000
The Green GromitThe Mall at Cribbs CausewayMalik, ZaynZayn Malik£26,000
Grom Voyage![21]The Greatest Dog Show on Earth, Bristol[22]Cuevas, ViviVivi Cuevas£20,000
GromberryThe Pump House restaurant, BristolTozer, SimonSimon Tozer£32,000
GromitLondon Paddington stationAardman Animations£35,000
Gromit LightyearShowcase Cinema de Lux, BristolPixar£65,000
Gromit-o-MaticBrunel Mile, BristolO'Malley, DonoughDonough O'Malley£26,000
GromitasaurusThe GalleriesDaskell, HuncanHuncan Daskell£24,000
The GrommaloBristol Central LibraryScheffler, AxelAxel Scheffler£26,000
GroscarThunderbolt Square, BristolTaylor, ChrisChris Taylor£28,000
GrosmosHarvey Nichols, BristolCheba£28,000
GrrrrromitWindmill Hill City Farm, BristolCarys Ink£26,000
HarmonyThe Beaufort Arms, Hawkesbury UptonSimpson, MarieMarie Simpson£23,000
HeroSubway, Bristol city centreDeams, TomTom Deams£26,000
Hound DogArnolfiniBlake, PeterPeter Blake£28,000
HullaballoonArnos Vale CemeteryMonster Riot£26,000
Isambark Kingdog BrunelBristol Temple Meads railway stationMiness, TimTim Miness£36,000
It's Kraken, Gromit!The Downs, BristolFilthy Luker£18,000
JackHargreaves Lansdown, Anchor RoadBand, MartinMartin Band£36,000
The KingKing StreetMcKay, StephenStephen McKay£25,000
LancelotQuakers FriarsSmith, PaulPaul Smith£22,000
LodekkaOff Lawrence Hill RoundaboutIgnition DG Ltd£28,000
MalagoBroadmeadCollings, DanDan Collings£24,000
May Contain Nuts (& Bolts)Bristol Temple Meads railway stationGuy, NatalieNatalie Guy£30,000
National TreasureM ShedRoyal Mint£28,000
NewFoundLandThe MatthewOne Red Shoe£30,000
NewshoundBristol City Museum and Art GalleryPark, NickNick Park£50,000
NezahualcoyotlStanfords, Corn StreetDunmore, JosephJoseph Dunmore£20,000
Oops a DaisyTyntesfield, WraxallGavin, DiarmuidDiarmuid Gavin£22,000
PaisleyNorth Street, Bedminster, BristolSamuel-Johnson, NiaNia Samuel-Johnson£21,000
PatchClifton Hill, BristolGolden, EmilyEmily Golden£36,000
Poetry in MotionCollege GreenLumley, JoannaJoanna Lumley£35,000
PoochadelicCounty Cricket Ground, BristolHassell, LisaLisa Hassell£25,000
RogerTop to Bottom Ltd, Staple HillWilliams, RichardRichard Williams£29,000
Salty Sea DogThe Cascade Steps, Bristol city centreLord, PeterPeter Lord£32,000
The Secret GardenLye Cross Farm, Redhill, SomersetGrace, Sarah JaneSarah Jane Grace£44,000
SheepdogThe Mall Gardens, Clifton, BristolStarzak, RichardRichard Starzak£23,000
Ship Shape & Bristol FashionSion Hill, BristolMatthews, SarahSarah Matthews£26,000
Sir Gromit of BristolSt George's BristolMarlow, IanIan Marlow£28,000
Snow GromitJunction 3 Library, Baptist Mills, BristolBriggs, RaymondRaymond Briggs£32,000
Stat's the Way to Do It, LadAardman AnimationsStrange, GavinGavin Strange£29,000
Steam DogAt-BristolShearn, DanDan Shearn£26,000
Sugar PlumRedgrave TheatreBirtwell, CeliaCelia Birtwell£22,000
TutanGromit IBristol City Museum and Art GalleryEvans, DaleDale Evans£24,000
Two Eds are Better than OneWoodlands Lane, Bradley StokeBrookes, PeterPeter Brookes£23,000
Vincent van GromitElton Road, BristolCramer, LauraLaura Cramer£25,000
Watch Out Gromit!M ShedScarfe, GeraldGerald Scarfe£50,000
What a Wind UpRedcliffe Street, BristolBaylis, TrevorTrevor Baylis£25,000
Where's WallaceMarriott Royal hotel, BristolHandford, MartinMartin Handford£30,000
Why Dog? Why?St Nicholas MarketTitchner, MarkMark Titchner£18,000
The Wild WestCribbs Causeway Retail ParkTimms, AmyAmy Timms£22,000
ZodiacArnolfiniInkie£24,000

References

  1. 1 2 Mathias, Vicki; Beard, George (10 July 2013). "Gromit Unleashed: Now we're all going "Gromiting"". This is Bristol. Retrieved 29 July 2013.
  2. Koch, Emily (17 June 2013). "Gromit Unleashed: Everything you need to know". Bristol Post. Retrieved 30 July 2013.
  3. "CowParade 2008 in Madrid". Aktuelle (in German). September 2008. Retrieved 11 July 2013.
  4. "CowParade 2012". Belfast City Council. Retrieved 11 July 2013.
  5. "Bristol Zoo gorilla statues raise £427,000 for charity". BBC Bristol News. 30 September 2011. Retrieved 11 July 2013.
  6. "The 66th academy Awards (1994) Nominees and winners". The academy of Motion Picture Arts and Sciences. 21 March 1994. Retrieved 29 July 2013.
  7. "The 68th Academy Awards (1996) Nominees and Winners". The Academy of Motion Picture Arts and Sciences. 25 March 1996. Retrieved 29 July 2013.
  8. "The 78th Academy Awards (2006) Nominees and Winners". The Academy of Motion Picture Arts and Sciences. 5 March 2006. Retrieved 29 July 2013.
  9. Kay, John (28 June 2013). "Walkies! Designer Gromits unleashed". BBC Bristol News. Retrieved 11 July 2013.
  10. "Burges Salmon lets London Gromit off the leash". Burgess Salmon. Retrieved 2013-07-29.
  11. "Second giant Gromit sculpture vandalised in Bristol". BBC Bristol News. 1 July 2013. Retrieved 11 July 2013.
  12. Owen, James. "Gromit unleashed – the making of ‘The National Treasure’". Official Blog of the Royal Mint. Royal Mint. Retrieved 29 July 2013.
  13. Warrens, Sophie (28 June 2013). "Cracking good job, Gromit! Wallace and Gromit creator Nick Park unveils sculptures in Bristol". The Independent. Retrieved 29 July 2013.
  14. "Giant Gromit sculptures let loose in Bristol for arts trail". BBC Bristol News. 28 June 2013. Retrieved 11 July 2013.
  15. Staff. "Schools". Gromit Unleashed. Gromit Unleashed. Retrieved 29 July 2013.
  16. Staff (3 July 2013). "Gromit could be worth £58m to Bristol economy". Bristol Post. Retrieved 29 July 2013.
  17. "Gromit statues auction raises £2.3m for Bristol Children's Hospital". BBC News.
  18. http://www.bristolpost.co.uk/Bristol-University-Gromit-given-new-home-view/story-20105540-detail/story.html
  19. "Gromit Unleashed Trail Map" (pdf). Wallace & Gromit's Grand Appeal. 1 July 2013. Retrieved 5 October 2013.
  20. Brown, Christopher (4 October 2013). "Gromit auction raises £2.3m for Bristol Children’s Hospital". Bristol 24-7. Retrieved 5 October 2013.
  21. "Gromit Unleashed, Lot 71". i-bidder. Retrieved 8 October 2013.
  22. "Gromit fans meet the 81st statue". ITV. 19 September 2013. Retrieved 8 October 2013.

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