Guaraná (beverage)

Guaraná (Backus)

Type	Soft drink
Manufacturer	AmBev
Country of origin	Brazil
Related products	Viva

Guaraná is a Brazilian brand of soft drink owned by AmBev and sold in Brazil. Guaraná is a soft-drink containing guarana fruit and is sold in PET bottles of 500 ml.^[1] In 2007 the drink had 5% of the Brazilian soft drinks market, and was relaunched with a new bottle and label and a light version.^[2] A year later its sales had increased by 49%.^[3]

The brand has sponsored national windsurfing,^[4] taekwondo^[5] and youth football^[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.

References

1. Backus, Brands, Other Brands, Retrieved October 26, 2007.
2. "Backus renueva imagen de su gaseosa Guaraná". El Comercio. December 27, 2007. Retrieved November 7, 2009.
3. "Ventas de Guaraná de Backus registran crecimiento de en 49%". Peru.com. November 7, 2008. Retrieved November 7, 2009.
4. "Deslizándose en las olas". El Comercio. October 23, 2007. Retrieved November 7, 2009.
5. "I Torneo Cualitativo Olímpico de Taekwondo". Peru.com. December 6, 2004. Retrieved November 7, 2009.
6. "Anuncian 1ra. Copa Guaraná Backus". Terra.com.pe (Terra Networks). January 14, 2004. Retrieved November 7, 2009.

External links

• Backus web site (in Spanish)