Heart 107.3

Heart 107.3 Hobart
City Hobart, Tasmania
Broadcast area Hobart, Tasmania
Slogan "Heart in Hobart"
Frequency 107.3 MHz
First air date 1937 "AM" | 1990 "FM"
Format Mainstream rock/Active rock
Language(s) English
Transmitter coordinates
Former callsigns 7XXX
Affiliations Triple M Network
Owner Southern Cross Austereo
Sister stations HIT 100.9 Hobart

Heart 107.3 (call sign: 7XXX) is part of the Southern Cross Austereo network of Triple M Network radio stations, Based in Hobart, Tasmania, Australia.

Station History

Heart 107.3 previously Magic 107, began as 7HT in 1990. The station had obtained an FM conversion licence. Subsequently a consortium lead by Andrew Reimer and local Hobart businessman John Bender who obtained financial support, arranged to lease the FM licence.

The station's first local breakfast host was Brett Marley, who had been the former drive host on 7HO FM. The line-up also included well known Melbourne announcer and Hey Hey It's Saturday announcer John Blackman as well as Alan Jones.

In 1998, management negotiated with the TOTE of Tasmania who held an unused FM licence and launched a second FM to join Triple T. The new station, MAGIC 107, based upon market research, was targeted at 40- to 65-year-olds with a music format of the 1950s, 1960s, and 1970s coupled with John Laws in the morning shift. This strategy was to complement Triple T's focus on an under 40 market. In the initial radio survey, MAGIC 107FM captured over one third of the Hobart radio listeners and dominated its target market.

With the higher audience share of Triple T and the new success of MAGIC 107, the two stations captured an increased advertising revenue representing almost 70% of the market. The success of the two stations attracted the owners of the developing RG Capital radio network to purchase the two stations in July, 2000 and appoint Mr. Reimer as General Manager.

In 2006, MAGIC 107 was rebranded as Heart 107.3 (to be aligned with that network of Macquarie Regional Radioworks).

In 2009, Hobart radio duo Kim & Dave moved from Sea FM Hobart, around this time, the Southern Cross Austereo became a major stakeholder in Heart 107.3 and its sister station Sea FM

In 2014 Kim Napier left the “Kim & Dave Show” to work in Adelaide and was replaced by Kylie Baxter, who had been a journalist and newsreader on the former Triple T in the beginnings of the 90s.

On Air

Weekdays

Weekends

Classic Hits

Triple M Football (AFL)

References


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