What a Time to Be Alive

What a Time to Be Alive
Mixtape by Drake and Future
Released	September 20, 2015
Recorded	2015; Atlanta, Georgia
Genre	Hip hop trap
Length	40:30
Label	A1 Cash Money Epic OVO Sound Freebandz Republic Young Money
Producer	Allen Ritter Boi-1da Frank Dukes Metro Boomin (exec.) Neenyo Noël Noah "40" Shebib Southside
Drake chronology
If You're Reading This It's Too Late (2015) What a Time to Be Alive (2015) Views (2016)
Future chronology
DS2 (2015) What a Time to Be Alive (2015) Purple Reign (2016)
Singles from What a Time to Be Alive
"Jumpman" Released: November 10, 2015 "Big Rings" Released: November 25, 2015

What a Time to Be Alive is a collaborative mixtape^[1] by Toronto-based rapper Drake and Atlanta-based rapper Future. It was released on September 20, 2015 via the iTunes Store and Apple Music. The mixtape was released under the labels of A1, Cash Money, Epic, OVO Sound, Freebandz, Republic and Young Money.^[2]

The mixtape debuted at number one on the US Billboard 200. The artwork is a stock image that was purchased from Shutterstock.^[3]

Release and promotion

The mixtape was first teased by a range of sources including DJ SKEE, Angela Yee and Ernest Baker, and was officially announced on Drake's Instagram on September 19, 2015, when he revealed the mixtape's release date and cover art.^[4][5][6] Drake and Future premiered the album on Beats 1 on OVO Sound's "OVO Sound Radio" show on September 20, 2015, after which it was released on the iTunes Store and Apple Music.^[7][8]

Critical reception

Professional ratings
Aggregate scores
Source	Rating
Metacritic	70/100[1]
Review scores
Source	Rating
AllMusic
Billboard	[9]
Entertainment Weekly	C–[10]
Noisey	[11]
Pitchfork Media	7/10[12]
Rolling Stone	[13]
Spin	7/10[14]

What a Time to Be Alive received generally positive reviews from critics, receiving a normalized metascore of 70 out of 100 on the review aggregate website Metacritic based on 24 critics.^[1] Billboard described Drake and Future's chemistry as expected and said "Future deals with personal demons that he tries, and fails, to drown in drugs; Drake is mostly about insecurities and lesser gravity".^[9] Rolling Stone gave the album 3.5 out of 5 stars, attributing the "fresh and spontaneous" feel to the quick production of the album, where "both artists [are] playing off their louder-than-life personalities without overthinking the details."^[13] However, Sheldon Pearce in a Pitchfork Media review suggests that this limited time-frame for making the album is the sonic downfall of the mixtape arguing that the album "wasn't created with the care or the dutiful curation we've come to expect from both artists when solo."^[12]

In a mixed review, Sheldon Pearce of Pitchfork Media criticizes the "decided lack of chemistry between these two,” because “they have difficulty sharing the same space” when on the same song.^[12] Pearce goes on to highlight how Future’s presence, both in content and persona, is much more prevalent than Drake’s, where the latter appears to be a “bystander” and “out of his element.”^[12] Yet, he highlights moments where the collaboration works most effectively. In "Scholarships", Drake “throws Future the perfect alley-oop,” “Jumpman” is a banger, and “Diamonds Dancing” is the first track between the two artists that “clicks on all cylinders.”^[12] Additionally, Pearce lauds the production by Metro Boomin as “glimmering” and hails both rappers when they are able to work on their own and make music in their respective comfort zones in songs like Future's “Jersey” and Drake’s "30 for 30 Freestyle".^[12]

Complex said about Drake verses; "despite a corny bar here or there, Drake sounds way more energized with much better flows."^[15] Entertainment Weekly was disappointed with Drake on the album, quoting "despite a beat by Drake whisperer Noah “40” Shebib, the album-closing “30 For 30 Freestyle” doesn’t come near clearing the admittedly high bar Drake has set for himself in 2015."^[10]

Commercial performance

What a Time to Be Alive debuted at number one on the US Billboard 200, with 375,000 equivalent album units; it sold 334,000 copies in its first week, with the remainder of its unit count representing the album's streaming activity and track sales during the tracking week.^[2] It became both Drake and Future's second albums to chart at number one on the Billboard 200 in 2015 (If You're Reading This It's Too Late and DS2, respectively).^[2] In its second week it sold 65,000 copies.^[16] As of January 27, 2016, What a Time to Be Alive has sold 519,000 copies in the United States.^[17] The album has since been certified platinum by the Recording Industry Association of America (RIAA), for combined sales, streaming and track-sales equivalent of 1 million units.

Track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"Digital Dash"	Aubrey Graham Nayvadius Wilburn Leland Wayne Joshua Howard Luellen	Metro Boomin Southside	3:51
2.	"Big Rings"	Graham Wilburn Wayne	Metro Boomin	3:37
3.	"Live from the Gutter"	Graham Wilburn Wayne Matthew Samuels	Boi-1da Metro Boomin	3:31
4.	"Diamonds Dancing"	Graham Wilburn Wayne Allen Ritter Adam Feeney	Metro Boomin Allen Ritter Frank Dukes	5:14
5.	"Scholarships"	Graham Wilburn Wayne	Metro Boomin	3:29
6.	"Plastic Bag"	Graham Wilburn	Neenyo	3:22
7.	"I'm the Plug"	Graham Wilburn Luellen	Southside	3:00
8.	"Change Locations"	Graham Wilburn Noel Cadastre	Noël	3:40
9.	"Jumpman"	Graham Wilburn Wayne	Metro Boomin	3:25
10.	"Jersey" (performed by Future)	Wilburn Wayne Luellen	Metro Boomin Southside	3:08
11.	"30 for 30 Freestyle" (performed by Drake)	Graham Noah Shebib	Noah "40" Shebib	4:13
Total length:				40:30

Charts

Weekly charts Chart (2015-2016) Peak position Australian Albums (ARIA)[18] 4 Belgian Albums (Ultratop Flanders)[19] 23 Belgian Albums (Ultratop Wallonia)[20] 46 Canadian Albums (Billboard)[21] 1 Danish Albums (Hitlisten)[22] 21 Dutch Albums (MegaCharts)[23] 9 French Albums (SNEP)[24] 34 Irish Albums (IRMA)[25] 30 New Zealand Albums (RMNZ)[26] 8 Norwegian Albums (VG-lista)[27] 26 Spanish Albums (PROMUSICAE)[28] 99 Swedish Albums (Sverigetopplistan)[29] 36 UK Albums (OCC)[30] 6 UK R&B Albums (OCC)[31] 1 US Billboard 200[32] 1 US Top R&B/Hip-Hop Albums (Billboard)[33] 1

Year-end charts Chart (2015-2016) Peak position Canadian Albums (Billboard)[34] 38 US Billboard 200[35] 26 US Digital Albums (Billboard)[36] 6 US Top R&B/Hip-Hop Albums (Billboard)[37] 7 US Rap Albums (Billboard)[38] 6

Certifications

Region	Certification	Sales/shipments
United States (RIAA)[39]	Platinum	519,000[17]
^*sales figures based on certification alone ^^shipments figures based on certification alone ^xunspecified figures based on certification alone

See also

• List of number-one albums of 2015 (Canada)
• List of UK R&B Chart number-one albums of 2015
• List of Billboard 200 number-one albums of 2015
• List of Billboard number-one R&B/Hip-Hop albums of 2015

References

1. "Reviews for What a Time to Be Alive [Mixtape] by Drake & Future". Metacritic. CBS Interactive. Retrieved 25 September 2015.
2. "Drake and Future's Surprise Album Debuts at No. 1 on Billboard 200 Chart". Billboard.
3. Karizza Sanchez. "Drake And Future Used A Stock Image For Their 'It Never Happened' Album Cover". Complex UK.
4. HipHopDX (September 19, 2015). "Drake Confirms "What A Time To Be Alive" Project With Future & Sets Release Date". HipHopDX.
5. "DJ Skee on Twitter". Twitter.
6. "ernest baker on Twitter". Twitter.
7. Brodsky, Rachel (September 20, 2015). "Download Drake and Future’s ‘What a Time to Be Alive’ Right Now". Spin. Retrieved September 20, 2015.
8. "What a Time To Be Alive". iTunes. September 20, 2015. Retrieved September 20, 2015.
9. Ex, Kris (September 21, 2015). "Drake & Future's 'What a Time to Be Alive' Mixtape is a Perfectly Timed Victory Lap: Album Review". Billboard. Retrieved September 24, 2015.
10. "What a Time To Be Alive by Drake & Future: EW review". ew.com.
11. Christgau, Robert (October 2, 2015). "Future Is the Proof We Need That Money Doesn't Buy Happiness: Expert Witness with Robert Christgau". Noisey. Retrieved October 3, 2015.
12. Pearce, Sheldon (September 23, 2015). "Drake / Future: What a Time to Be Alive". Pitchfork Media. Retrieved September 24, 2015.
13. Sheffield, Rob (September 24, 2015). "What a Time to Be Alive". Rolling Stone. Retrieved September 24, 2015.
14. Ramirez, Matthew (September 22, 2015). "Review: Drake and Future Define 2015 Rap for Better and Worse on 'What a Time to Be Alive'". Spin. Retrieved September 24, 2015.
15. Frazier Tharpe. "Drake and Future 'What a Time to Be Alive' Review - Complex". Complex.
16. Kyles, Yohance (October 5, 2015). "Drake & Future’s ‘WATTBA’ Suffers One Of The Worst Sales Drops In Hip Hop History". AllHipHop. Retrieved November 4, 2015.
17. Smith, Trevor (January 27, 2016). "Charts Don't Lie: January 27". hotnewhiphop. Retrieved April 5, 2016.
18. "Australiancharts.com – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved September 29, 2015.
19. "Ultratop.be – Drake & Future – What a Time to Be Alive" (in Dutch). Hung Medien. Retrieved September 25, 2015.
20. "Ultratop.be – Drake & Future – What a Time to Be Alive" (in French). Hung Medien. Retrieved September 25, 2015.
21. "Drake – Chart history" Billboard Canadian Albums Chart for Drake. Retrieved September 29, 2015.
22. "Danishcharts.com – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved October 8, 2015.
23. "Dutchcharts.nl – Drake & Future – What a Time to Be Alive" (in Dutch). Hung Medien. Retrieved September 26, 2015.
24. "Lescharts.com – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved October 1, 2015.
25. "GFK Chart-Track Albums: Week 39, 2015". Chart-Track. IRMA. Retrieved September 25, 2015.
26. "Charts.org.nz – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved September 29, 2015.
27. http://lista.vg.no/artist/drake/album/what-a-time-to-be-alive/13647
28. "Spanishcharts.com – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved October 5, 2015.
29. "Swedishcharts.com – Drake & Future – What a Time to Be Alive". Hung Medien. Retrieved October 10, 2015.
30. "Official Albums Chart Top 100". Official Charts Company. Retrieved September 26, 2015.
31. "Official R&B Albums Chart Top 40". Official Charts Company. Retrieved September 29, 2015.
32. "Drake – Chart history" Billboard 200 for Drake. Retrieved September 29, 2015.
33. "Drake – Chart history" Billboard Top R&B/Hip-Hop Albums for Drake. Retrieved September 29, 2015.
34. "Billboard Top Canadian Albums - Year-end Chart". Retrieved December 9, 2015.
35. "Billboard 200 - Year-end Chart". Retrieved December 9, 2015.
36. "Billboard Digital Albums- Year-end Chart". Billboard. Retrieved December 9, 2015.
37. "Billboard Top R&B/Hip-Hop Albums- Year-end Chart". Billboard. Retrieved December 9, 2015.
38. "Billboard Rap Albums- Year-end Chart". Billboard. Retrieved December 9, 2015.
39. "American album certifications – Future". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click SEARCH