ID&T

ID&T
Private
Industry Concert tours, event production
Owner SFX Entertainment (partial stake)
Website The official ID&T website

ID&T is a Dutch entertainment and medium enterprise that was founded in the early 1990s. Their event Mysteryland is named the oldest electronic festival in the Netherlands, with later events like Trance Energy and Sensation. It operates many of the largest electronic dance music events in the world, including Tomorrowland, the largest in the world with over 400,000 attending in 2014.

History

Early years and growth

The ID&T wizard, the old logo Taken from a character produced by street artist Mode 2

ID&T stands for the initials of three founders of the company, Irfan, Duncan and Theo, all residents of Amsterdam. All three were experienced in the art of organizing house, techno and trance parties when they created ID&T, and their goal is to organize the largest events in the Netherlands and the European electronic dance music scene. Their first big event was "The Final Exam" in the Utrecht Conference Center, with about 13,000 people in attendance.[1]

Today, ID&T is one of the largest dance organizers in the Netherlands. Events organised by the company include Sensation in the Amsterdam Arena, with around 40,000 people. There are two editions, Sensation (formerly known as Sensation White) (house), happening in the first Saturday of July, where all party people must be dressed in white, and BLACK (formerly known as Sensation Black) (techno, hardstyle, and hardcore), happening in the Saturday thereafter, where all party people must be dressed in black. Other parties include Mystery Land on the Floriade 2002 terrain near Hoofddorp, with around 50,000 people, Innercity in the Amsterdam RAI Exhibition and Convention Centre (45,000 people) with eight areas and several styles, happening in the middle of December, Thunderdome (hardcore techno and techno), Trance Energy, Bloomingdale and NJOY. Such parties last all night, from 11pm to 7am (except open-air ones), including laser shows and fireworks. ID&T also operated the ID&T Release magazine and the music download portal ID&T Dance Tunes.com. Since 2014 the music download portal went offline without prior notice. Currently only Dance-Tunes Radio is active, an online streaming service hosted from Belgium. They organized the first event where a single DJ played all night long, with Tiësto in Gelredome on 11 May 2003. These events were organized again in the same venue on two subsequent nights on 29 and 30 October 2004 and again on 2 June 2007. The same happened at Ethias Arena in Hasselt (Belgium) on 6 Nov 2004 and 19 May 2007. The concerts in 2007 are named 'Elements of Life'.

They also collaborated with Q-Dance in the organization of "The One Man Show" concert of DJ Luna at the Gelredome in Arnhem.

On July 16, 2005, the first Sensation White was organized in Germany, in the Veltins Arena in Gelsenkirchen. Together with the musical and theatre company Stage Entertainment (formerly Stage Holding) they created ID&T Germany as a joint venture. On April 16, 2005 the same event took place in Belgium. In 2009 it is organized for the first time on two subsequent nights on 3 and 4 July in the Amsterdam Arena where the opening of the Wicked Wonderland will take place.

Takeover by SFX

In 2013, the American conglomerate SFX Entertainment acquired a 75% majority stake in ID&T.[2]

In December 2014, it was announced that ID&T would be a "creative partner" for Electric Zoo 2015 in New York City, which is also owned by SFX.[3]

List of ID&T events

Name Year Location Notes Max attendance Picture
Thunderdome 1992–2012 Netherlands Operated by ID&T, more than 10,000 people in attendance on 20 June 1992. From 1992 to 2012 it operated Thunderdome as a festival. 10,000 (1992)
Mysteryland 1993– present Netherlands, New York City, Chile An annual festival billed as the oldest dance music festival in the Netherlands.
Trance Energy 1999– 2010 Netherlands Founded by ID&T as a large trance event. It was being held up until 2010, after which the name changed to "Energy". There have been no Energy parties since 2013. 20,000 (max capacity)
Sensation 2000– present Amsterdam Arena, International The Dutch indoor dance-event has been divided into two versions. Sensation Black concentrated more on darker music, such as Hardstyle and Hardcore, while Sensation White is typically a house and trance event. Attendees were required to wear all black or white, depending on the event. Ever since 2009 Black was no longer held in the Arena, while White continues to this day. 45,000 (2002+)
Tomorrowland 2005– present Boom, Belgium The largest electronic music festival held in the world, with over 400,000 attending in 2014. 400,000+ (2014)
TomorrowWorld 2013– 2015 Georgia Organized by ID&T Belgium, spinoff of Tomorrowland. In its inaugural year, TomorrowWorld received a nomination for Best Music Event at the International Dance Music Awards. 160,000 (2014)
Amsterdam Music Festival 2014– present Amsterdam Large event organized by ALDA Events and ID&T.[4]
Electric Zoo Festival 2009– present New York City An annual electronic music festival held over Labor Day weekend in New York City on Randall's Island. Founded in 2009, IDandT became a creative element in 2014. 110,000 (2011 over 3 days)

See also

References

  1. ↑ "Dance". Made in NL (in Dutch). National Geographic Channel.
  2. ↑ "SFX Purchases 75% Stake in ID&T, Announce U.S. Edition of Tomorrowland at Ultra". Billboard.biz. Retrieved 16 April 2013.
  3. ↑ "Electric Zoo Partners With ID&T For 2015 'Transformation'; Pre-sale Tickets Announced". Music Times. Retrieved 18 December 2014.
  4. ↑ "The story | Amsterdam Music Festival". amsterdammusicfestival.com. Retrieved 2015-02-16.

External links

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