ITV Breakfast

ITV Breakfast Broadcasting Limited
Based in The London Studios,
London, England, United Kingdom
Broadcast area National
(Breakfast 6:00am - 9:25am)
First airdate 1 January 1993
(as GMTV)
6 September 2010
(as Daybreak)
28 April 2014
(as Good Morning Britain)
Owned by ITV plc
Website Good Morning Britain
Lorraine
CITV

ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television licensee,[1] broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.[2]

GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010. In March 2014, it was announced 'Daybreak' had been axed amid poor ratings. The programme was replaced on Monday 28 April by Good Morning Britain, reprising the original name of ITV's early morning breakfast programme. The Lorraine segment has not been affected by the changes.

At weekends, ITV Breakfast airs children's programming, a simulcast of CITV Breakfast, under the CITV brand, as well as Weekend with Aled Jones.

Presenters

Current on-air team

Former on-air team

Others

Currently, Victoria Derbyshire, Mark Durden-Smith, Julia Hartley-Brewer, Kevin Maguire, Aasmah Mir, Andrew Pierce, Adil Ray, Celia Walden, Yasmin Alibhai-Brown, Oona King, Olly Mann, Michael Portillo and Natasha Courtenay-Smith appear on a regular basis as newspaper reviewers on Lorraine.

Programmes

Former

Current

References

  1. "GMTV - National Breakfast-time". Ofcom. Retrieved 2007-06-01.
  2. "ITV buys remaining 25 pct stake in GMTV". Interactive Investor. 2009-11-26. Archived from the original on July 17, 2011. Retrieved 2013-03-05.

External links

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