Illegal Pete's

Illegal Pete's
Private
Industry Restaurants
Founded Boulder, Colorado (1995)
Founder Pete Turner
Headquarters Denver, Colorado, U.S.
Number of locations
 Boulder - 2 (Hill & Pearl St), Denver - 4 (LoDo, DU, DTC, S.Broadway, Colfax-2015 opening), Fort Collins
Website www.illegalpetes.com

Illegal Pete’s is a Colorado-based group of quick-service "Mission Style" burrito restaurants that takes inspiration from burritos popularized in San Francisco in the 1960s and 1970s.

Food

Illegal Pete’s "Mission-style" Mexican food is served in a steam table assembly line with fresh grilled chicken, pork, and beef; pinto or black beans; white or Spanish-style brown rice; and toppings such as House Hot salsa, green chile (pork or vegetarian), guacamole, sour cream, and cheese. Illegal Pete’s also serves fish tacos, nachos, and all Colorado draft beer.

Illegal Pete’s serves local ingredients, such as all natural preservative-free tortillas from Colorado Tortilla Company; all natural meats from Niman Ranch, which are humanely-raised without antibiotics or hormones and fed all vegetarian feeds; and other health-oriented options for vegetarians and gluten-free diets.

History

The first Illegal Pete’s location was opened up by Pete Turner on August 15, 1995, on The Hill in Boulder; Turner said that starting the business nearly killed him.[1] Since then, the business has grown to include six locations in Denver and Boulder, and there are plans to open seven, eight, and nine in Fort Collins, on Colfax, and in Tucson, AZ.[2] The corporate headquarters of Illegal Pete’s was in the historic Denver landmark, the Daniels & Fisher Tower in downtown Denver and now is on Broadway.

The combination of quick, filling burritos and an alternative, relaxed environment has become popular with hipsters,[3] college students, athletes, and musicians nationwide: in fact, international pop songwriter Jack Johnson first received the call saying Universal Records wanted to sign him while he was eating a burrito at Illegal Pete’s.[4]

Culture

Illegal Pete’s is involved in several facets of community involvement, including charity fund raisers like the "Smother Autism" campaign in April 2012,[5] which raised money for The Joshua School, "a Colorado-based, non-profit educational therapeutic day treatment center for children with an autism spectrum disorder and related developmental disabilities," or the award-winning Pete’s Pints campaigns,[6] which raise money for local bands.

In September 2010, Illegal Pete’s started the Starving Artist program,[7] which feeds out-of-town musicians for free at Illegal Pete’s when they come through Denver or Boulder to play a show. Illegal Pete’s was voted as the Best Place to Eat and Hang Out with Rock Stars[8] by the annual Best of Westword of 2011. Illegal Pete’s began throwing Starving Artist SXSW showcases[9] in Austin in March 2011. Pete Turner was featured in a front page article of the Denver Post[10] on businesses spending marketing money on representing Denver at SXSW.

In July 2011, Illegal Pete’s launched "Greater Than" artist collective,[11] a non-traditional record label that works with Colorado bands. The label was the brain child of Pete Turner and Suburban Home Records owner for 17 years, Virgil Dickerson. Currently signed to the label[12] are Denver darkwave band Snake Rattle Rattle Snake, cello prog pop songwriter Ian Cooke, active rock Denver darlings The Epilogues, the belovedly crass comedian Ben Roy, and most recently the solo work of Paper Bird songstress Esmé Patterson.

Controversy

In 2014, Illegal Pete's attracted controversy from proponents of Race Forward's "Drop the I-Word" campaign, which seeks to eliminate the word "illegal" from our vernacular because of possible racial connotations. Two small groups of Latino activists have demanded that the word "illegal" be dropped from the name of the restaurant, first in Fort Collins and now with the opening of the Tucson location.[13][14] Founder Pete Turner has refuted any possible racial connotations of his business name in the media and in a public statement defending the use of the word.[15]

Media

Travel Channel's Food Paradise aired a segment August 26, 2014[16]

Thrillist - Denver's best burritos, ranked by dispensary employees[17]

The Rooster - How Illegal Pete's Pete Turner combined his love music, food and beer[18]

New York Times - In Colorado, Calls to Change a Restaurant’s Name From ‘Illegal Pete’s’[19]

References

  1. ↑ "History". Illegal Pete's. Retrieved 29 August 2012.
  2. ↑ "Illegal Pete's taking over Mama's Cafe space, also opening Fort Collins location". Westword Denver. Retrieved May 8, 2014.
  3. ↑ Alviani, Samantha (10 July 2012). "Denver's ten hippest bars, or ten biggest hipster bars. Hipsters.". Westword (Best of Denver edition, 2012). Retrieved 29 August 2012.
  4. ↑ "Jack Out of the Box: Jack Johnson". Surfer Mag. Retrieved 29 August 2012.
  5. ↑ Ferner, Matt (3 April 2012). "Illegal Pete's 'Smothers Autism' For Autism Awareness Month, The Joshua School". Huffington Post. Retrieved 29 August 2012.
  6. ↑ "Best Glass Act - 2012". Westword (Best of Denver edition 2012). Retrieved 29 August 2012.
  7. ↑ Herrera, Dave. "Illegal Pete's to feed Starving Artists coming through Denver". Westword. Retrieved 29 August 2012.
  8. ↑ Westword (Best of Denver edition 2011). 2011 http://bestof.voiceplaces.com/denver-boulder/w/best-place-to-eat-and-hang-out-with-rock-stars-2011-34922. Retrieved 29 August 2012. Missing or empty |title= (help)
  9. ↑ Herrera, Dave (29 February 2012). "Illegal Pete's and Greater Than Collective's Second Annual Starving Artist Showcase SXSW". Westword. Retrieved 29 August 2012.
  10. ↑ Baca, Ricardo (14 March 2012). "Does Colorado have any business being represented at SXSW? Yes". The Denver Post. Retrieved 29 August 2012.
  11. ↑ Ferner, Matt (27 July 2011). "Illegal Pete's Launches 'Greater Than' Artist Collective". Huffington Post. Retrieved 29 August 2012.
  12. ↑ "Uh, did you know that we have a record label?". Illegal Pete's. Retrieved 29 August 2012.
  13. ↑ Story by Julianne Stanford (2015-11-17). "'Illegal' Restaurant Set to Open Despite Protests of Latinos - Arizona Public Media". Azpm.org. Retrieved 2015-12-16.
  14. ↑ "Fort Collins residents ask Illegal Pete's to change name". Coloradoan.com. 2014-11-03. Retrieved 2015-12-16.
  15. ↑ "Concerning the name Illegal Pete’s… | Illegal Pete's". Illegalpetes.com. Retrieved 2015-12-16.
  16. ↑ "Burrito Paradise". Travel Channel. August 26, 2014.
  17. ↑ Connor Green (October 8, 2014). "Denver's best burritos, ranked by dispensary employees". Thrillist.
  18. ↑ "How Illegal Pete's Pete Turner combined his love music, food and beer". The Rooster, June 2014.
  19. ↑ "In Colorado, Calls to Change a Restaurant’s Name From ‘Illegal Pete’s’". The New York Times, November 16, 2014.

External links

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