Individualistic culture

Individualistic culture is a society which is characterized by individualism, not collectivism. The individualism-collectivism dimension is one of the most important of the value dimensions, which occur when "varying degrees of importance [are placed] on those deeply felt views of what is right, good, and worthwhile," that distinguish cultures from one another.^[1] Individualistic cultures are oriented around the self, independent instead of identifying with a group mentality. They see each other as only loosely linked, and value personal goals above that of the group. Individualistic cultures tend to have a more diverse population, and are characterized with emphasis on personal achievements, and a rational assessment of both the beneficial and detrimental aspects of relationships with others.^[1] Individualistic cultures have such unique aspects of communication as being a low power-distance culture, and having a low-context communication style. Highly individualistic cultures include the U.S., Australia, Great Britain, Canada, the Netherlands, and New Zealand.^[1]

Low power distance

Individualistic cultures are classified as low power distance, or horizontal, cultures. Low power distance cultures are characterized by relatively equal power sharing and discourage attention to status difference and ranking. Low power distance cultures challenge authority, encourage a reduction of power differences between management and employees, and encourage the use of power legitimately. Despite this, these cultures don't expect to completely eliminate power difference. People within this low power distance culture, however, are more likely to respond to such imbalances in power with more negative emotional responses than in the alternative, high power distance cultures. Low power distance cultures include Austria, Israel, Denmark, New Zealand, the Republic of Ireland, and Sweden. The U.S. ranks 38th on the scale.^[1]

Low-context communication style

Individualistic cultures are also classified as having a low-context communication style. This means that communication is precise, direct, and specific. Unlike in high-context communication, reading between the lines is not necessary in low-context communication. This explicit communication is used in order to prevent any form of misunderstanding between cultures. The ability to articulate the thoughts and opinions one holds as well as to express them eloquently are encouraged, as is persuasive speaking. Low-context communication is all content and no relationship dimension.^[1]

References

1 2 3 4 5 Rothwell, J. Dan (2010). In the Company of Others, An Introduction to Communication. New York: Oxford University Press. pp. 65–84.

Culture

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Sciences	Anthropology Cultural astronomy Cultural ecology Cultural entomology Cultural neuroscience Cultural studies Culturology Culture theory Neuroculture

Subfields	Bioculture Cultural analytics Cultural anthropology Cultural economics Cultural geography Cultural history Cultural mediation Cultural psychology Culturomics Cross-cultural psychology Intercultural relations Philosophy of culture Popular culture studies Semiotics of culture Sociology of culture Sound culture Theology of culture Visual culture

Types	Constructed culture Dominant culture Folk culture High culture Individualistic culture Legal culture Low culture Official culture Political culture Civic Popular culture Urban Primitive culture Subculture Alternative culture list Super culture Vernacular culture Culture by location

Aspects	Acculturation Cultural appropriation Cultural area Cultural artifact Cultural baggage Cultural behavior Cultural capital Cultural communication Cultural conflict Cultural cringe Cultural dissonance Cultural framework Cultural heritage Cultural icon Cultural identity Cultural industry Cultural invention Cultural landscape Cultural learning Cultural leveling Cultural memory Cultural pluralism Cultural practice Cultural property Cultural reproduction Cultural system Cultural technology Cultural universal Enculturation High- and low-context cultures Interculturality Manuscript culture Material culture Non-material culture Organizational culture Print culture Protoculture Safety culture Technoculture Trans-cultural diffusion Transculturation

Politics	Colonial mentality Consumer capitalism Cultural assimilation Cultural attaché Cultural backwardness Cultural Bolshevism Cultural conservatism Cultural deprivation Cultural diplomacy Cultural environmentalism Cultural exception Cultural feminism Cultural genocide Cultural globalization Cultural hegemony Cultural imperialism Cultural intelligence Cultural liberalism Cultural nationalism Cultural pessimism Cultural policy Cultural radicalism Cultural retention Cultural Revolution Cultural rights Cultural safety Cultural silence Cultural Zionism Culture change Culture minister Culture of fear Culture war Dominator culture Interculturalism Intraculturalism Monoculturalism Multiculturalism Security culture

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Individualistic culture

Low power distance

Low-context communication style

See also

References