Jim Beam

Jim Beam

Type	Bourbon whiskey
Manufacturer	Beam Suntory
Country of origin	USA
Introduced	1795
Proof (US)	80 and 86
Variants	White label, Green label, Black label; (see below for complete list)
Related products	(see below for list)

Jim Beam is a brand of bourbon whiskey produced in Clermont, Kentucky by Beam Suntory. It is one of the best selling brands of bourbon in the world.^[1] Since 1795 (interrupted by Prohibition), seven generations of the Beam family have been involved in whiskey production for the company that produces the brand, which was given the name "Jim Beam" in 1933 in honor of James B. Beam, who rebuilt the business after Prohibition ended. The Jim Beam Bourbon brand is now owned and produced by Beam Suntory, which is a subsidiary of Suntory Holdings of Osaka, Japan.

History

During the late 18th century, members of the Böhm family, who eventually changed the spelling of their surname to "Beam", emigrated from Germany and settled in Kentucky.^[2]

Johannes "Reginald" Beam (1770–1834) was a farmer who began producing whiskey in the style that became known as bourbon. Jacob Beam sold his first barrels of corn whiskey around 1795. The whiskey was first called Old Jake Beam, and the distillery was known as Old Tub.

David Beam (1802–1854) took on his father's responsibilities in 1820 at the age of 18, expanding distribution of the family's bourbon during a time of industrial revolution. David M. Beam (1833–1913) in 1854 moved the distillery to Nelson County to capitalize on the growing network of railroad lines connecting states. James Beauregard Beam (1864–1947) managed the family business before and after Prohibition, rebuilding the distillery in 1933 in Clermont, Kentucky, near his Bardstown home. James B. Beam Distilling Company was founded in 1935 by Harry L. Homel, Oliver Jacobson, H. Blum and Jerimiah Beam. From this point forward, the bourbon would be called "Jim Beam Bourbon" after James Beauregard Beam, and some of the bottle labels bear the statement, "None Genuine Without My Signature" with the signature James B. Beam. T. Jeremiah Beam (1899–1977) started working at the Clear Springs distillery in 1913, later becoming the master distiller and overseeing operations at the new Clermont facility. Jeremiah Beam eventually gained full ownership and opened a second distillery near Boston, Kentucky, in 1954. Jeremiah later teamed up with childhood friend Jimberlain Joseph Quinn, to expand the enterprise.

Booker Noe (1929–2004),^[3] birth name Frederick Booker Noe II, grandson of Jim Beam, was the Master Distiller at the Jim Beam Distillery for more than 40 years, working closely with Master Distiller Jerry Dalton (1998–2007). In 1987 Booker introduced his own namesake bourbon, Booker's, the company's first uncut, straight-from-the-barrel bourbon, and the first of the company's "Small Batch Bourbon Collection".

Fred Noe (1957–present), birth name Frederick Booker Noe III, became the seventh generation Beam family distiller in 2007 and regularly travels for promotional purposes.

The Beam family has also played a major role in the history of the Heaven Hill Distillery. All of the Master Distillers at Heaven Hill since its founding have been members of the Beam family. The original Master Distiller at Heaven Hill was Joseph L. Beam, Jim Beam's first cousin. He was followed by his son, Harry, who was followed by Earl Beam, the son of Jim Beam's brother, Park. Earl Beam was then succeeded by the current Heaven Hill Master Distillers, Parker Beam and his son, Craig Beam.

In 1987, Jim Beam purchased National Brands, acquiring brands including Old Crow,^[4] Bourbon de Luxe, Old Taylor, Old Grand-Dad, and Sunny Brook.^[5] Old Taylor was subsequently sold to the Sazerac Company.

On August 4, 2003, a fire destroyed a Jim Beam aging warehouse in Bardstown, Kentucky. It held about 19,000 barrels of bourbon. Flames rose more than 100 feet from the burning structure. Burning bourbon spilled from the warehouse and set a nearby creek on fire. An estimated 19,000 fish died of the bourbon in the creek and a river.^[6]

For some period of time, Jim Beam was part of the holding company formerly known as Fortune Brands that was dismantled in 2011. Other parts of the remaining company were spun off as an IPO on the NYSE on the same day, as Fortune Brands Home & Security, and the liquor division of the holding company was renamed Beam, Inc. on October 4, 2011.

In January 2014, it was announced that Jim Beam would be purchased by Suntory Holdings Ltd., a Japanese group of brewers & distillers known for producing Japan's first whiskey. Suntory agreed to acquire Jim Beam, Maker's Mark, Teacher's Highland Cream and Laphroaig distillery Scotch whiskies for approximately $13.62 billion and also take on Beam's debt. This deal is the biggest Suntory has ever agreed to and will elevate them to the third largest maker of distilled drinks in the world.^[7][8] The combined company is expected to have annual sales of spirits products of more than $4.3 billion. Suntory will pay $83.50 per share, a 25 percent premium to Beam's Friday closing price of $66.97. The companies put the deal's value at about $16 billion, including debt. According to press releases regarding the deal, the Illinois-based Jim Beam will continue to be managed by its current leadership. Beam and Suntory unanimously approved the transaction; however, the deal needs to be approved by Beam Inc. stockholders.^[9] If approved by its shareholders, the deal is expected to close by June 30, 2014.^[8] Jim Beam and Suntory have a previous partnership where they would freely distribute each other's brands in different markets.^[7]

Distillers

In the history of the brand now known as Jim Beam, there have been seven generations of distillers from the Beam (and Noe) family. Retired Master Distiller Jerry Dalton (1998–2007) was the first non-Beam to be Master Distiller at the company, and his successor was a member of the family.

Products

Jim Beam White Label, Beam's high-volume label.

Several varieties bearing the Jim Beam name are available.^[10]

Straight Bourbon whiskey

• Jim Beam Original (white label) – aged 4 years in new charred oak barrels, 80 proof, the flagship whiskey
• Jim Beam Choice (green label) – aged 5 years, 80 proof, charcoal filtered
• Jim Beam Devil's Cut – aged 6 years,^[11] uses extracted bourbon reclaimed from the walls of the cask after pouring, 90 proof
• Jim Beam Seven Year (white label, red cap) – aged 7 years, 80 proof
• Jim Beam Black (black label) – used to be aged 8 years (aged 6 years in export markets), but dropped the age statement at the beginning of 2015^[12] - 86 proof
• Jim Beam Bonded (metallic gold label) – aged 4 years, 100 proof, bottled in bond

Signature Craft whiskey

• Jim Beam Harvest Collection (limited release) – six bourbons aged 11 years or more, each made with particular grains including triticale, high rye, six-row barley, soft red wheat, brown rice, and whole rolled oat
• Jim Beam Signature Craft bourbon whiskey – aged 12 years, 86 proof^[13]
• Jim Beam Signature Craft whiskey finished with Rare Spanish Brandy – aged 12 years, with Spanish brandy blended into the bourbon - 86 proof
• Jim Beam Signature Craft Quarter Cask Bourbon – bourbon aged at least 5 years and finished in a variety of quarter-size casks for at least an additional 4 years
• Jim Beam Distiller's Masterpiece - finished in PX sherry casks - 100 proof

Straight rye whiskey

• Jim Beam Rye (dark green label) – Rye whiskey, aged 4 years, 90 proof

"White whiskey"

• Jacob's Ghost – 80 proof, aged one year in uncharred barrels and filtered

Single-barrel bourbon whiskey

• Jim Beam Single Barrel – no age statement (aged between 4 and 7 years), chill-filtered (giving it a lighter and clearer quality)^[14] - 95 proof (released March 2014)^[15]

Blended whiskey

• Beam's Eight Star (gold label) – 80 proof, comprising 75% neutral spirits and 25% straight whiskey (on a proof gallon basis)

Red Stag black cherry bourbon liqueur.

Liqueurs

• Jim Beam Apple – with apple liqueur - 70 proof
• Jim Beam Honey – an infusion of "real honey" in the flagship white label bourbon^[16] - 70 proof
• Jim Beam Maple – with maple liqueur - 70 proof
• Jim Beam Kentucky Fire – with cinnamon liqueur - 70 proof^[17]
• "Red Stag by Jim Beam" bourbon liqueurs (for which the Beam name appears on the labels and marketing materials but is not very prominent):
  • Black Cherry (white label) – 80 proof
  • Hardcore Cider (green label) – 80 proof
  • Spiced with Cinnamon (red label) – 80 proof

Several of these offerings have performed quite well at international spirits ratings competitions. For example, Jim Beam's Black label was awarded a gold medal at the 2012 San Francisco World Spirits Competition.^[18] Jim Beam Black also won a Gold Outstanding medal at the 2013 International Wine and Spirit Competition.^[19]

• The Beam "Small Batch Bourbon Collection" consists of several bourbons where the Beam name appears on the labels and marketing materials but is less prominent.
  • Booker's: aged 7 years, 120–129.2 proof (60–64.60% ABV)
  • Baker's: aged 7 years, 107 proof (53.5% ABV)
  • Basil Hayden's: aged 6 and 8 years, 80 proof (40% ABV); uses the Old Grand-Dad "high-rye" mash bill.
  • Knob Creek: aged 9 years, 100 proof (50% ABV), with a 9-year, 120-proof (60% ABV) single-barrel expression, and a 100 proof (50% ABV) rye whiskey.

Process

Bourbon whiskey distillers must follow government standards for production. By law (27 C.F.R. 5), any "straight" bourbon must be: produced in the United States; made of a grain mix of at least 51% corn; distilled at no higher than 160 proof (80% ABV); free of any additives (except water to reduce proof for aging and bottling); aged in new, charred white oak barrels; entered into the aging barrels at no higher than 125 proof (62.5% ABV), aged for a minimum of 2 years, and bottled at no less than 80 proof (40% ABV).

Jim Beam starts with water filtered naturally by the limestone shelf found in Central Kentucky. A strain of yeast used since the end of Prohibition is added to a tank with the grains to create what is known as "dona yeast", used later in the fermentation process. Hammer mills grind the mix of corn, rye and barley malt to break it down for easier cooking. The mix is then moved into a large mash cooker where water and set back are added. The "set back" is a portion of the old mash from the previous distillation—the key step of the sour mash process, ensuring consistency from batch to batch.

From the cooker, the mash heads to the fermenter where it is cooled to 60–70 °F and yeast is added again. The yeast is fed by the sugars in the mash, producing heat, carbon dioxide and alcohol. Called "distiller's beer" or "wash", the resulting liquid (after filtering to remove solids) looks, smells and tastes like (and essentially is) a form of beer. The wash is pumped into a column still where it is heated to over 200 °F, causing the alcohol to turn to a vapor. As the vapor cools and falls it turns to a liquid called "low wine", which measures 125 proof or 62.5% alcohol. A second distillation in a pot still heats and condenses the liquid into "high wine", which reaches 135 proof (67.5% alcohol).

The high wine is moved to new, charred American oak barrels, each of which hold about 53 gallons of liquid. A "bung" is used to seal the barrels before moving them to nearby hilltop rackhouses where they will age up to nine years. As the seasons change, natural weather variations expand and contract the barrel wood, allowing bourbon to seep into the barrel, and the caramelized sugars from the charred oak flavor and color the bourbon. A significant portion (known as the "angel's share") of the 53 gallons of bourbon escapes the barrel through evaporation, or stays trapped in the wood of the barrel.^[20] Jim Beam ages for at least four years, or twice as long as the government requires for a "straight" bourbon. At the end of the aging period the amber liquid is filtered, bottled, packaged and sent to one of many distributors around the world using the three-tier distribution system.

Food and merchandise

On July 26, 2004, THANASI Foods announced the release of Jim Beam Soaked Sunflower Seeds, a snack product soaked in Jim Beam and available in 3 flavors; Original, Barbeque, and Jalapeño. On October 18, 2004, the company announced the addition of Jim Beam Soaked Beef Jerky to the range. Jim Beam has a licensing agreement with Vita Food Products to manufacture and sell Jim Beam BBQ Sauces, Marinades, Mustards, Steak Sauces, Hot Sauce, Wing Sauce, Pancake Syrup and Glazes. Vita Specialty Foods also produces a range of Jim Beam hot smoked and fresh, marinated salmon. Top Shelf Gourmet specializes in Jim Beam bourbon-infused fresh pork and poultry products, including Jim Beam Bourbon Barrel Ham, Pulled Pork, and Pulled Chicken.

Brandmark Products produces a full range of Jim Beam branded billiard and home recreation products. Zippo produces a range of Jim Beam branded pocket and multi-purpose lighters. Bradley Smoker produces a line of Jim Beam branded smokers and smoking briquettes made from Jim Beam Barrels. Silver Buffalo designs Jim Beam wall art, dartboards and accessories for home recreational use. Concept One develops Jim Beam headwear. Headline Entertainment develops Jim Beam T-shirts and outerwear. Sherwood Brands produces a full line of Jim Beam gift sets.^[21]

Global markets

Outside the United States, Beam Global Spirits & Wine has had a sales and distribution alliance with The Edrington Group since 2009. ^[22]

See also

• Jack Daniel's, the top-selling American whiskey in the world (a Brown-Forman Tennessee whiskey)
• Early Times, another high-selling brand of Kentucky whiskey (a Brown-Forman product, not a bourbon in the U.S. market)
• Evan Williams, another high-selling brand of Kentucky bourbon (a Heaven Hill product)
• Maker's Mark, a premium sister brand of bourbon produced by Beam Suntory

References

1. Beveragenet Reference URL last accessed April 11, 2008. Archived May 1, 2006, at the Wayback Machine.
2. The History of the Böhm/Beam family (in German)
3. Prial, Frank J. (February 27, 2004). "F. Booker Noe II, 74, Master Bourbon Distiller". The New York Times.
4. "Old Crow Whiskey, a fine Bourbon". whiskeywise.com. Retrieved March 26, 2011.
5. "National Distillers Products". bottlebooks.com. Retrieved March 26, 2011.
6. "Jim Beam will pay state for fish killed after fire". The Associated Press. 10 September 2003.
7. "Japan's Suntory buys Jim Beam drinks group in $16bn deal". BBC News Business. 13 January 2014. Retrieved 13 January 2014.
8. Cane, Jeffery (13 January 2014). "Suntory of Japan to Buy Maker of Jim Beam for $13.6 Billion". New York Times. Retrieved 13 January 2014.
9. "SUNTORY BUYING SPIRITS MAKER BEAM FOR $13.62B". The Associated Press. 13 January 2014. Retrieved 13 January 2014.
10. "Kentucky Straight Bourbon Whiskey Liquor Drinks| Jim Beam Bourbon Whiskey". Jimbeam.com. Retrieved 2015-12-18.
11. "Jim Beam Devil's Cut 90 Proof Kentucky Straight Bourbon Whiskey". Proof66 LLC. 2015. Retrieved 2015-12-18.
12. "Jim Beam Black Extra Aged Kentucky Straight Bourbon Whiskey". Proof66 LLC. 2015. Retrieved 2015-12-18.
13. "Jim Beam Signature Craft". Retrieved March 19, 2014.
14. "Jim Beam Single Barrel Kentucky Straight Bourbon Whiskey". Proof66 LLC. 2015. Retrieved 2015-12-18.
15. Leonard, Devin (December 23, 2014). "Jim Beam's New Single-Barrel Bourbon Is 95 Proof, and Kid Rock Likes It". BusinessWeek.com. BusinessWeek. Retrieved March 20, 2014.
16. "Jim Beam Honey Spirit Drink". Proof66 LLC. 2015. Retrieved 2015-12-18.
17. "Kentucky Fire". Jim Beam. Retrieved 2015-12-18.
18. "Proof66.com Ratings and Review Summary Page for Jim Beam Black". Proof66.com. Retrieved 2012-10-21.
19. Spirit Details: Jim Beam Black Bourbon Whiskey 8YO
20. Jim Beam Bourbon-Making Process, documented by Beam Global Spirits & Wine, September 2008
21. Active Licensing and Partnership Agreements, Beam Global Spirits & Wine, September 2008
22. "Beam Global Spirits & Wine and The Edrington Group Launch International Sales and Distribution Alliance (press release)". Business Wire. April 1, 2009. Retrieved April 12, 2016.

External links

• Jim Beam official website