Joseph (fashion brand)

Joseph
Industry Retail
Founded London, UK
Area served
 Worldwide
Products Clothing, accessories
Website www.joseph-fashion.com

Joseph is a fashion brand and retail chain that was established in London by Moroccan entrepreneur Joseph Ettedgui and his family in 1972.[1]

History of the brand

The Joseph brand grew from a small shop attached to a hairdressing salon in King's Road, Chelsea, owned by Casablanca-born Joseph Ettedgui and his brothers Maurice and Franklin, to more than 20 London stores, with eight additional outlets in New York and Paris plus stores in Leeds and Manchester.[2]

Joseph Ettedgui’s love of fashion meant the brothers began displaying designer clothes in their hair salon in the 1960s, including the work of pioneering Japanese designer Kenzo Takada.[3] The success of this early collaboration led to a move into fashion retailing, with the first store opening below the Chelsea hair salon in the early 1970s and the first large-scale retail outlet opening on Sloane Street in 1979.[1][4]

Designer collaborations

Joseph stores championed the work of many up-and-coming designers, including Margaret Howell, Katharine Hamnett, John Galliano and Azzedine Alaïa.[5][6] Own brand clothing began with distinctive knitwear (Joseph Tricot) and went on to include women’s clothing, perfume, homewares (Joseph Pour La Maison), and Joe's restaurants.[2][7] Joseph has been the recipient of a number of British Fashion Awards, including Knitwear Designer of the Year four times between 1990 and 1994 and a British Fashion Award in 2000 presented by Cherie Blair.[3]

The stores were as distinctive and influential to the UK retail scene as the clothes in them. Joseph was among the first to combine a restaurant and shop in one space. The Sloane Street store has a Joe's Restaurant on site and the Brompton Cross store has a Joe's Restaurant across the road. The Sloane Street, Knightsbridge flagship store was opened in 1979, and was designed by acclaimed architect Norman Foster. Joseph also collaborated with other architects and designers – including Eva Jiricná and Andrée Putman – on its retail and restaurant projects.[6]

Further development of the brand

In 1999 the Ettedgui brothers sold a majority share of the business to Belgian financier Albert Frère, and a minority interest to LVMH.[8]

In 2005 the brand was sold to its licensee in Asia, Onward Kashiyama.[9] There are currently more than 80 branches and department store concessions around the world, including in Taiwan, South Korea and Russia.[10]

Between 2009 and 2012 Joseph renovated a number of its stores both in the UK - including Brook Street, Old Bond Street, Sloane Street and Westbourne Grove - and in France, including St Germaine and Avenue Montaigne.

In 2011 the company opened its first store in Moscow, and in 2012 opened a store in Los Angeles. In 2013 the company opened stores in Beirut and New York City.

In February 2016, Joseph opened its first stand-alone menswear store at No.2 Savile Row in London.[11]

Fashion Shows

In 2013 Joseph announced that it would be appearing at London Fashion Week in February 2014, with five of its designers creating product for the catwalk show.[12] It also appeared at London Fashion Week in autumn 2014.[13]

The autumn/winter 2015 Menswear Collection received press coverage from fashion trade paper WWD.[14]

References

  1. 1 2 "Joseph Fashion Label - Designer London Fashion | London Fashion Review - British Fashion Designers, Labels and Brands". Fashionreview.co.uk. Retrieved 2013-02-24.
  2. 1 2 "Joseph Ettedgui". London: Telegraph. 2010-03-19. Retrieved 2013-02-24.
  3. 1 2 "Joseph Ettedgui: Fashion designer and entrepreneur who made his name selling clean-cut styles at affordable prices - Obituaries - News". London: The Independent. 2010-03-23. Retrieved 2013-02-24.
  4. ↑ Kiran Randhawa (2010-03-19). "Fashion designer Joseph Ettedgui, paragon of good taste, dies at 71 - News - London Evening Standard". Standard.co.uk. Retrieved 2013-02-24.
  5. ↑ —Tim Blanks (2010-03-19). "Joseph Ettedgui, R.I.P.: style file: daily fashion, party, and model news". Style.com. Retrieved 2013-02-24.
  6. 1 2 Valerie Wade (2010-03-23). "Joseph Ettedgui obituary | Fashion". London: The Guardian. Retrieved 2013-02-24.
  7. ↑ "Jumper | Ettedgui, Joseph | V&A Search the Collections". Collections.vam.ac.uk. 2013-02-05. Retrieved 2013-02-24.
  8. ↑ "Joseph Ettedgui - Fashion Designer Encyclopedia - clothing, women, suits, men, style, new, body, collection, dresses, designs, world". Fashionencyclopedia.com. Retrieved 2013-02-24.
  9. ↑ Finance (2005-05-17). "Japanese eye for fashion nets Joseph founder £20m". London: Telegraph. Retrieved 2013-02-24.
  10. ↑ "store locator". Joseph. Retrieved 2013-02-24.
  11. ↑ Morris, Ali. "Founding spirit: Joseph opens a new menswear flagship on Savile Row". wallpaper.com. Wallpaper. Retrieved 24 March 2016.
  12. ↑ "Joseph to debut at London Fashion Week - Telegraph". Fashion.telegraph.co.uk.
  13. ↑ "London Fashion Week: Joseph". Redonline.co.uk.
  14. ↑ "Joseph Men's RTW Fall 2015". wwd.com.

External links

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